or


[10/15/13 - 12:24 PM]
Disney XD Delivers #2 Week in Prime in Network's History in Target Boy Demographics
Disney XD spins the numbers for the week of October 7-13.

[via press release from Disney XD]

Ratings Highlights for October 7 - 13, 2013 Final National Ratings

Disney XD Skyrockets to Biggest Week in Prime in Nearly 1 Year in Target Demos, Standing as the Network's #2 Week on Record in Boys 6-14 and 9-14

"Mighty Med" Launches as the Network's #2 Series Debut of All Time; Sunday's 1-Hour "Ultimate Spider-Man" Climbs to 8 Month High in Kids 2-11

Disney XD

During the week of October 7, 2013, powered by the premiere of original comedy series "Mighty Med," the network's #2 series launch of all time in target demographics, Disney XD soared to near 1-year highs in Prime in Boys 6-14 (186,000) and Boys 9-14 (134,000) - since week of 11/5/12 - standing as its #2 week on record in the categories.

Moreover, this was also Disney XD's strongest week in Prime in close to 1 year in Kids 6-14 (282,000) and hit 15 week highs in Total Viewers (447,000), Kids 6-11 (215,000), Boys 6-11 (140,000), Kids 2-11 (255,000) and Boys 2-11 (162,000) - since weeks of 11/19/12 and 6/24/13, respectively.

Week to week, Disney XD surged by double digits across-the-board, including by 33% in Total Viewers (447,000 vs. 335,000), by 32% in Kids 6-14 (282,000 vs. 213,000), by 30% in Kids 6-11 (215,000 vs. 166,000), by 34% in Tweens 9-14 (195,000 vs. 146,000) and by 29% in Kids 2-11 (255,000 vs. 197,000).

· Monday's series launch of "Mighty Med" (8:30 - 9:30 p.m.) ranked as the network's #2 series premiere ever in Total Viewers (1.02 million), Kids 6-14 (695,000/1.9 rating), Boys 6-14 (440,000/2.4 rating), Kids 6-11 (523,000/2.2 rating), Tweens 9-14 (498,000/2.1 rating) and Boys 9-14 (355,000/2.9 rating), and its #2 live-action series debut on record in Kids 2-11 (589,000/1.5 rating), ranking as TV's #1 telecast in the time period in target boy categories.

· In fact, "Mighty Med" became Disney XD's #2 live-action series telecast of all time in Boys 9-14 and placed among its Top 10 live-action telecasts to date across all other key demos.

· Monday's season 2 premiere of "Crash & Bernstein" climbed to 3-month highs in Total Viewers (612,000), Kids 6-14 (357,000/1.0 rating) and Kids 2-11 (384,000/1.0 rating), while its lead out "Kickin It" set 2-month highs in Total Viewers (688,000), Kids 6-14 (445,000/1.2 rating), Kids 6-11 (324,000/1.4 rating) and Kids 2-11 (426,000/1.1 rating) - since 7/15/13 and 8/12/13, respectively.

· Sunday's all new 1-hour Halloween-themed "Ultimate Spider-Man" stood as the series' most-watched telecast in nearly 8 months in Kids 2-11 (306,000/0.8 rating) and in 3 months in Total Viewers (611,000) - since 1/27/13 and 7/17/13, accordingly.

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 80 million households via its basic cable and satellite affiliates.

Source: NMR, final national U.S. ratings, week of 10/07/13 - 10/13/13, Live + Same Day.





  [october 2013]  
S
M
T
W
T
F
S
  


· CRASH & BERNSTEIN (DISNEY XD)
· KICKIN' IT (DISNEY XD)
· MIGHTY MED (DISNEY XD)
· ULTIMATE SPIDER-MAN (DISNEY XD)











most recent ratings | view all posts
[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.