"NCIS" AND "PERSON OF INTEREST" POST WEEK-TO-WEEK GROWTH IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54
"NCIS" Sweeps Time Period, Topping "Marvel's Agents of S.H.I.E.L.D." by +0.3 in
Adults 18-49 and More Than 10 Million Viewers
"NCIS: Los Angeles" and "Person of Interest" Win Time Period in Viewers
CBS Up Over Last Tuesday in Viewers and Adults 18-49
NCIS and PERSON OF INTEREST posted week-to-week growth in viewers, adults 18-49 and adults 25-54, according to Nielsen preliminary live plus same day ratings for Tuesday, Oct. 15.
NCIS was first in viewers (18.43m), adults 25-54 (4.3/11) and adults 18-49 (3.0/09). Compared to last week, NCIS was up +5% in adults 25-54 (from 4.1/11), +7% in adults 18-49 (from 2.8/09) and added +100,000 viewers (from 18.33m, +1%).
NCIS finished +0.3 ahead of "Marvel's Agents of S.H.I.E.L.D." in adults 18-49 (+11%) and +10.76m viewers ahead (+140%).
NCIS: LOS ANGELES was first in viewers (14.68m) and second in adults 25-54 (3.5/08) and adults 18-49 (2.6/07).
At 10:00 PM, PERSON OF INTEREST was first in viewers (12.42m), adults 25-54 (3.2/08) and second in adults 18-49 (2.1/06). Compared to last week, PERSON OF INTEREST was up +3% in adults 25-54 (from 3.1/08), +5% in adults 18-49 (from 2.0/06) and added +770,000 viewers (from 11.65m, +7%).
For the night, CBS was first in viewers (15.18m), adults 25-54 (3.6/09) and a strong second in adults 18-49 (2.6/07, -0.2 behind NBC). Compared to last week, CBS was up +2% in viewers and +4% in adults 18-49.
Updated Tuesday ratings will be available later today.
Editor's Note: Television viewing on platforms such as DVR, video-on-demand and online streaming continues to grow at a fast pace. Last season during premiere week, Live+7 CBS audiences grew 20% over Live+SD in total viewers, up from 17% in 2012. In A18-49, Live+7 levels grew 29% from Live+SD, up from 23% one year ago. Additionally, many CBS shows experienced as much as a 50% increase in total viewers once full 30-day multi-platform audiences were accounted for. In an effort to quantify how much non-linear viewing adds to Live+SD audiences, CBS Research will provide estimates for series which will include DVR playback as well as multi-platform viewership.