Live + 3 Day Ratings: ABC's "Once" and "Revenge" Beat Fox's MLB Game on Sunday/"Betrayal" Delivers Bigger Playback Gains Each Week

Live + 3 Day Ratings for Sunday, 10/13/13:

Based on Live + 3 Day data for Sunday, ABC's Once Upon a Time grew to a 3.3 rating in Adults 18-49, building by nearly a full rating point over its Live + Same Day number (+0.9 rating points). The ABC drama also saw its Total Viewer count grow to 9.4 million viewers in L+3 (from 7.5 million in L+SD). Once Upon a Time moved out of a tie with Fox's Game 2 of the ALCS playoffs in the L+SD ratings to dominate the night's game by 38% in L+3 (3.3 vs. 2.4).

Standing as Sunday's biggest percentage gainer on the broadcast nets, Revenge shot up 63% after 3 days of TV playback to deliver a 2.6 rating among Adults 18-49 (from a 1.6 in L+SD). In fact, Revenge's 63% build marks the show's largest increase in L+3 so far this season. Growing to a 2.6 with Adults 18-49 in the Live + 3 Day ratings, ABC's Revenge surged ahead of both Fox's MLB playoffs (2.4) and CBS' The Amazing Race (2.3). In the L+SD numbers, Revenge finished behind the MLB game by 8-tenths of a rating point and behind Amazing Race by 3-tenths. Revenge also grew by 2.3 million viewers over its L+SD tally, building to 8.3 million Total Viewers in L+3.

Among Adults 18-49, ABC's Betrayal has posted bigger gains in playback in the Live + 3 Day numbers on each week since its debut: Week 3 +50% (0.8 rating in L+SD to 1.2 rating in L+3) vs. Week 2 +45% vs. Week 1 +33%.