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[10/18/13 - 08:45 AM]
"Michael J. Fox" Delivers the Biggest Average Build on Its Regular Lead-In of Any 9:30 Comedy on the Big 4 Networks This Season
NBC spins the numbers for Thursday, October 17.

[via press release from NBC]

Thursday Results:

· "Parks and Recreation" (1.3/4 in 18-49, 3.2 million viewers overall from 8-8:31 p.m. ET) is up week to week by a tenth of a rating point or 8% in 18-49 rating (1.3 vs. 1.2), making this a three-week high and matching the show's season premiere as the "Parks" season high. Last night's 3.245 million in total viewers is also a three-week high. L+3: Last week's "Parks and Recreation" added 36% or 0.43 of a point to its next-day "live plus same day" 18-49 rating (to a 1.63 in L+3 from a 1.20 in L+SD) and 22% or 698,000 persons in total viewers (3.926 million vs. 3.228 million).

· UPSCALE: "Parks and Recreation" is the most upscale primetime series on the Big 4 networks in its concentration of adults 18-49 living in homes with $100K+ incomes, indexing in that category at a 171 (with 100 representing an average concentration of those homes). The #2 show in the category, ABC's "Modern Family," is currently indexing at a 159.

· "Welcome to the Family" (0.9/3 in 18-49, 2.5million viewers overall from 8:31-9:01 p.m. ET) is up week to week by a tenth of a rating point or 13% in 18-49 (0.9 vs. 0.8). "WTTF" retained 76% of its total-viewer lead-in from "Parks." L+3: Last week's "Welcome to the Family" added 17% or 0.14 of a rating point to its next-day L+SD 18-49 rating (to a 0.95 from a 0.81) and 14% or 348,000 persons in total viewers (2.839 million vs. 2.491 million).

· "Sean Saves the World" (1.1/3 in 18-49, 3,4 million viewers overall from 9:01-9:31 p.m. ET) grew week to week by a tenth of a rating point or 10% in 18-49 (1.1 vs. 1.0) and by 3% in total viewers (3.370 million vs. 3.257 million). "Sean" built by 22% on its lead-in in 18-49 and by 37% in total viewers. L+3: Last week's "Sean Saves the World" added 34% or 0.35 of a rating point to its next-day L+SD 18-49 rating (to a 1.37 from a 1.02) and 25% or 828,000 persons in total viewers (4.085 million vs. 3.257 million).

· "The Michael J. Fox Show" (1.2/3 in 18-49, 3.5 million viewers overall from 9:31-10:01 p.m. ET) matched its week-ago 18-49 rating and built by 9% on its lead-in. "Michael J. Fox" is delivering the biggest average build on its regular lead-in (+17%, 1.4 vs. 1.2, L+SD) of any 9:30 comedy on the Big 4 networks this season. L+3: Last week's "Michael J. Fox Show" added 36% or 0.43 of a rating point to its next-day L+SD 18-49 rating (to a 1.61 from a 1.18) and 30% or 1.151 million persons in total viewers (5.007 million vs. 3.856 million).

· From 10:01-11 p.m., "Parenthood" (1.3/4 in 18-49, 3.9 million viewers overall) is up week to week by 8% in 18-49 rating (1.3 vs. 1.2) and by 5% in total viewers (3.949 million vs. 3.769 million). "Parenthood" is up 30% versus NBC's average in the time period last season (1.3 vs. 1.0). From its first half-hour to its second, "Parenthood" maintained 100% of its 18-49 rating (1.3, 1.3).

· L+3: Last week's "Parenthood" added 60% or 0.72 of a rating point to its next-day L+SD 18-49 rating (to a 1.90 from a 1.18) and 46% or 1.731 million persons in total viewers (5.500 million vs. 3.769 million).

In Late-Night Metered Markets Thursday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 1.8/5 with an encore telecast; CBS's "Late Show with David Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.7/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.6/3 with an encore; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 1.2/6.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.7/6 in metered-market households and a 0.7/5 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) trailed CBS's original "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [october 2013]  
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M
T
W
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F
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· MICHAEL J FOX SHOW, THE (NBC)
· MODERN FAMILY (ABC)
· PARENTHOOD (NBC)
· PARKS & RECREATION (NBC)
· SEAN SAVES THE WORLD (NBC)
· WELCOME TO THE FAMILY (NBC)





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