[10/20/13 - 09:00 AM]
"The Blacklist" Is the First Broadcast Network Show to Add More Than 6 Million Viewers in "Live Plus Seven Day"
NBC further spins the numbers for Monday, September 30.

[via press release from NBC]

The Sept. 30 episode of "The Blacklist" has set a new record for biggest "live plus seven day" lift, becoming the first broadcast network show to add more than 6 million viewers when going from its "live plus same day" audience to its "live plus seven day" result.

The Sept. 30 telecast of "Blacklist" averaged 17.858 million viewers in L+7 results, an increase of 6.504 million or 57% versus its 11.354 million in L+SD, according to data from Nielsen Media Research. That 6.504 million lift tops the previous record set the prior week by CBS's "Big Bang Theory" (5.705 million). The "Blacklist" L+7 percentage increase went up from 45% in week one to 57% in week two.

Week two of "The Blacklist" retained 98% of its premiere-week viewership in L+7 (17.858 million vs. 18.279 million).

This episode of "The Blacklist" also set the record for biggest jump fro L+SD to "live plus three day," 5.081 million viewers, and was the first broadcast show to grow by 5 million viewers or more in that comparison.

Adults 18-49

Week two of "The Blacklist" retained 100% of its premiere rating in "live plus seven day" 18-49 results (5.49 in week two vs. 5.49 in week one, L+7).

The lift from L+SD to L+7 was bigger in week two than in week one - from a lift of 1.66 rating points in week one to 2.20 in week two.

That L+7 increase jumped from 43% in week one to 67% in week two.

In adults 18-49, week two of "The Blacklist" rose from a 3.29 rating in "live plus same day" to a 5.49 in "live plus seven day," according to data from Nielsen Media Research, a lift of 2.20 rating points or 67%. In week one, the show grew from a 3.83 rating in L+SD to a 5.49 in L+7, a gain of 1.66 rating points or 43%.

  [october 2013]  


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