or


[10/23/13 - 02:53 PM]
ABC Family's "Pretty Little Liars" Halloween Special Is Network's #2 Telecast Ever in Women 18-34
ABC Family spins the numbers for Tuesday, October 22.

[via press release from ABC Family]

Ratings Highlights for Tuesday, October 22, 2013 - National Ratings

3rd Annual "Pretty Little Liars'" Halloween Episode and Launch of Spin Off "Ravenswood" Tricks and Treats Across TV and Social Media

"Pretty Little Liars" Ranks as ABC Family's #2 Telecast on Record in Target 18-34s; Is Tuesday's #1 TV Telecast in Females 12-34 and #1 Cable Telecast in Key 18-34s; Becomes 7th "Pretty Little Liars" Telecast to Amass Over 1 Million Tweets; Series Accounts for Top 4 'Most Tweeted' Episodes in TV History

"Ravenswood" Launches as ABC Family's #1 Series Debut Ever in Women 18-34; Ranks as Cable TV's #1 Telecast in Its Time Period Among Target Demographics; Amasses the Most Tweets of Any New TV Series Premiere Season to Date

ABC Family - Tuesday

Featuring the 3rd annual Halloween special of "Pretty Little Liars" and the series launch of spin off "Ravenswood," ABC Family delivered the network's best Tuesday performance on record, from 8:00 - 10:00 p.m., in Adults 18-34 (1.2 million/1.8 rating), Women 18-34 (1.0 million/3.1 rating) and Women 18-49 (1.3 million/2.0 rating); second-best in Females 12-34 (1.6 million/3.5 rating); and third-best in Viewers 12-34 (1.9 million/2.1 rating).

From 8:00 - 10:00 p.m., ABC Family was TV's #1 network in Women 18-34 and Females 12-34. It was also the #1 cable network in Adults 18-34 (1.2 million/1.8 rating), Adults 18-49 (1.5 million/1.2 rating), Women 18-49 and Viewers 12-34 and the #1 entertainment cable network in Total Viewers (2.7 million).

Powered by the all day "Pretty Little Liars" catch up marathon, ABC Family was Tuesday's 'most tweeted' about TV network, reaching over 7 million people (63 share) and generating nearly 81 impressions (49 share).

"Pretty Little Liars" (8:00-9:02 p.m.)

The 3rd annual Halloween special of social media juggernaut, "Pretty Little Liars," became ABC Family's #2 telecast in the network's history in Women 18-34 (1.3 million/3.8 rating), the series' #2 telecast on record in Adults 18-34 (1.5 million/2.2 rating) and its #3 telecast of all time in Adults 18-49 (1.8 million/1.4 rating) and Women 18-49 (1.5 million/2.4 rating).

Moreover, the 'Grave New World' special, which saw Aria, Emily, Hanna and Spencer crash the Ravenswood Founders Day celebration after finding a clue in "A's" new lair that Ali is indeed alive, became the 7th "Pretty Little Liars'" episode to amass over 1 million Tweets (1,160,813), according to SocialGuide, reaching over 6 million people and creating more than 59 million.

Impressively, this gives ABC Family the Top 4 'most tweeted' series episodes in TV history, and 5 of the Top 7 overall. And on Facebook, the episode trended throughout the night, placing among the Top 10 most trending topics.

· "Pretty Little Liars" eclipsed the evening's completion, easily ranking as Tuesday's #1 TV telecast in Females 12-34, and the dominant #1 TV program at 8 o'clock in Adults 18-34, Women 18-34 and Viewers 12-34.

· "Pretty Little Liars" ranked as ABC Family's #1 "13 Nights of Halloween" telecast in its 15 year history across target Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 (2.3 million/2.5 rating) and Females 12-34 (2.0 million/4.3 rating), and its #3 telecast in the event's history in Total Viewers (3.2 million).

· Versus last year's special (10/23/12), "Pretty Little Liars" soared by double digits across the board, including by 14% in Total Viewers (3.2 million vs. 2.8 million), by 25% in Adults 18-34 (1.5 million vs. 1.2 million), by 20% in Adults 18-49 (1.8 million vs. 1.5 million) and by 10% in Viewers 12-34 (2.3 million vs. 2.1 million).

"Ravenswood" (9:03-10:03 p.m.)

"Ravenswood" launched as ABC Family's #1 series premiere in the network's history in Women 18-34 (789,000/2.3 rating) - and cable TV's biggest drama debut in nearly three years (since "Skins," 1/17/11) - its #2 series debut ever in Adults 18-34 (913,000/1.4 rating) and Women 18-49 (982,000/1.5 rating) and ranked among the Top 5 across Adults 18-49 (#5 - 1.2 million/0.9 rating), Viewers 12-34 (#5 - 1.5 million/1.6 rating) and Females 12-34 (#4 - 1.3 million/2.7 rating). Moreover, "Ravenswood" lifted ABC Family to time period highs in the hour in Women 18-34 and target Millennials.

According to SocialGuide, "Ravenswood" amassed the most tweets of any new TV series premiere this season (200,721), reaching over 3 million people and generating over 16 million impressions.

· "Ravenswood" qualified as cable TV's #1 telecast in the hour in Adults 18-34, Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34, and was the #1 original cable TV telecast in Adults 18-49.

· Notably, "Ravenswood" ranked among the network's Top 5 "13 Nights of Halloween" telecasts of all time in Adults 18-34 (#5), Women 18-34 (#3), Women 18-49 (#5), Viewers 12-34 (#4) and Females 12-34 (#4).

· As a reminder, on March 27, 2013, ABC Family engaged its passionate and enthusiastic social media fan base, using social media platforms for the exclusive and innovative announcement of "Ravenswood," which resulted in over 369 million Total impressions worldwide, including 33 million on Facebook and 333 million on Twitter.

Source: NTI, 10/22/13, Live + Same Day. Time period ranks are based on PLL/Ravenswood program data versus strict daypart time period data for competition. "13 Night of Halloween": 10/19/13-10/22/13, 8:00 p.m. - 10:00 p.m. Social Media Sources: SocialGuide/Nielsen Twitter TV ratings.





  [october 2013]  
S
M
T
W
T
F
S
  


· PRETTY LITTLE LIARS (ABC FAMILY)
· RAVENSWOOD (ABC FAMILY)









most recent ratings | view all posts
[03/31/15 - 01:15 PM]
HGTV Delivers Record-Breaking Ratings in First Quarter 2015
HGTV spins the numbers for the quarter to date.

[03/31/15 - 01:02 PM]
Turner Broadcasting's TBS and Adult Swim Score Top 5 Primetime Rankings Among Adults 18-34 and Adults 18-49 in Primetime
Turner further spins the numbers for the week of March 9-15.

[03/31/15 - 12:52 PM]
Disney Channel Is 1Q15's #1 Total Day Cable Network in Total Viewers and Kids 6-11; 24-Hour Disney Junior Channel Soars to Record Quarterly Highs
Disney Channel spins the numbers for the quarter to date.

[03/31/15 - 12:51 PM]
Disney XD Delivers #1 Quarter of All Time in Total Viewers and Target Demographics
Disney XD spins the numbers for the quarter to date.

[03/31/15 - 12:29 PM]
NASCAR Sprint Cup Race From Martinsville Sets FOX Sports 1 Audience Mark
FOX Sports spins the numbers for Sunday, March 29.

[03/31/15 - 09:26 AM]
"Live" Nearly Ties "Dr. Phil" as the Week's No. 1 Syndicated Talker in Households
Disney/ABC Domestic Television spins the numbers for the week of March 16-20.

[03/31/15 - 09:00 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Time and the Sixth in Seven Weeks
CBS spins the numbers for Sunday, March 29.

[03/31/15 - 08:44 AM]
NBC Wins Monday with "The Voice" #1 Among Big 4 Programs in 18-49 by a 52% Margin
NBC spins the numbers for Monday, March 30.

[03/31/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Tops Demos for Sixth Consecutive Week
Plus: ABC is the most-watched network for the past three weeks.

[03/31/15 - 08:30 AM]
ABC Is Monday's Most Watched Network for the 3rd Week Running
ABC spins the numbers for Monday, March 30.

[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.

[03/30/15 - 12:00 PM]
National Geographic Channel's "Killing Jesus" Nabs 3.7 Million Viewers, Scoring Highest Total Viewership in Network History
National Geographic Channel spins the numbers for Sunday, March 29.

[03/30/15 - 11:46 AM]
"The Walking Dead" Season Five Finale Is Highest-Rated Finale in Series History, Delivering 15.8 Million Viewers and 10.4 Million Adults 18-49
AMC spins the numbers for Sunday, March 29.

[03/30/15 - 11:27 AM]
Live + 7 Day Ratings: ABC's "Secrets and Lies" and "Fresh Off the Boat" Post Their Biggest Playback Gains Yet
ABC further spins the numbers for the week of March 9-15.

[03/30/15 - 09:37 AM]
Live + 3 Day Ratings: "Fresh Off the Boat" Emerges as Tuesday's #1 Comedy in Adults 18-49
ABC further spins the numbers for Tuesday, March 24.