or


[10/23/13 - 02:53 PM]
ABC Family's "Pretty Little Liars" Halloween Special Is Network's #2 Telecast Ever in Women 18-34
ABC Family spins the numbers for Tuesday, October 22.

[via press release from ABC Family]

Ratings Highlights for Tuesday, October 22, 2013 - National Ratings

3rd Annual "Pretty Little Liars'" Halloween Episode and Launch of Spin Off "Ravenswood" Tricks and Treats Across TV and Social Media

"Pretty Little Liars" Ranks as ABC Family's #2 Telecast on Record in Target 18-34s; Is Tuesday's #1 TV Telecast in Females 12-34 and #1 Cable Telecast in Key 18-34s; Becomes 7th "Pretty Little Liars" Telecast to Amass Over 1 Million Tweets; Series Accounts for Top 4 'Most Tweeted' Episodes in TV History

"Ravenswood" Launches as ABC Family's #1 Series Debut Ever in Women 18-34; Ranks as Cable TV's #1 Telecast in Its Time Period Among Target Demographics; Amasses the Most Tweets of Any New TV Series Premiere Season to Date

ABC Family - Tuesday

Featuring the 3rd annual Halloween special of "Pretty Little Liars" and the series launch of spin off "Ravenswood," ABC Family delivered the network's best Tuesday performance on record, from 8:00 - 10:00 p.m., in Adults 18-34 (1.2 million/1.8 rating), Women 18-34 (1.0 million/3.1 rating) and Women 18-49 (1.3 million/2.0 rating); second-best in Females 12-34 (1.6 million/3.5 rating); and third-best in Viewers 12-34 (1.9 million/2.1 rating).

From 8:00 - 10:00 p.m., ABC Family was TV's #1 network in Women 18-34 and Females 12-34. It was also the #1 cable network in Adults 18-34 (1.2 million/1.8 rating), Adults 18-49 (1.5 million/1.2 rating), Women 18-49 and Viewers 12-34 and the #1 entertainment cable network in Total Viewers (2.7 million).

Powered by the all day "Pretty Little Liars" catch up marathon, ABC Family was Tuesday's 'most tweeted' about TV network, reaching over 7 million people (63 share) and generating nearly 81 impressions (49 share).

"Pretty Little Liars" (8:00-9:02 p.m.)

The 3rd annual Halloween special of social media juggernaut, "Pretty Little Liars," became ABC Family's #2 telecast in the network's history in Women 18-34 (1.3 million/3.8 rating), the series' #2 telecast on record in Adults 18-34 (1.5 million/2.2 rating) and its #3 telecast of all time in Adults 18-49 (1.8 million/1.4 rating) and Women 18-49 (1.5 million/2.4 rating).

Moreover, the 'Grave New World' special, which saw Aria, Emily, Hanna and Spencer crash the Ravenswood Founders Day celebration after finding a clue in "A's" new lair that Ali is indeed alive, became the 7th "Pretty Little Liars'" episode to amass over 1 million Tweets (1,160,813), according to SocialGuide, reaching over 6 million people and creating more than 59 million.

Impressively, this gives ABC Family the Top 4 'most tweeted' series episodes in TV history, and 5 of the Top 7 overall. And on Facebook, the episode trended throughout the night, placing among the Top 10 most trending topics.

· "Pretty Little Liars" eclipsed the evening's completion, easily ranking as Tuesday's #1 TV telecast in Females 12-34, and the dominant #1 TV program at 8 o'clock in Adults 18-34, Women 18-34 and Viewers 12-34.

· "Pretty Little Liars" ranked as ABC Family's #1 "13 Nights of Halloween" telecast in its 15 year history across target Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 (2.3 million/2.5 rating) and Females 12-34 (2.0 million/4.3 rating), and its #3 telecast in the event's history in Total Viewers (3.2 million).

· Versus last year's special (10/23/12), "Pretty Little Liars" soared by double digits across the board, including by 14% in Total Viewers (3.2 million vs. 2.8 million), by 25% in Adults 18-34 (1.5 million vs. 1.2 million), by 20% in Adults 18-49 (1.8 million vs. 1.5 million) and by 10% in Viewers 12-34 (2.3 million vs. 2.1 million).

"Ravenswood" (9:03-10:03 p.m.)

"Ravenswood" launched as ABC Family's #1 series premiere in the network's history in Women 18-34 (789,000/2.3 rating) - and cable TV's biggest drama debut in nearly three years (since "Skins," 1/17/11) - its #2 series debut ever in Adults 18-34 (913,000/1.4 rating) and Women 18-49 (982,000/1.5 rating) and ranked among the Top 5 across Adults 18-49 (#5 - 1.2 million/0.9 rating), Viewers 12-34 (#5 - 1.5 million/1.6 rating) and Females 12-34 (#4 - 1.3 million/2.7 rating). Moreover, "Ravenswood" lifted ABC Family to time period highs in the hour in Women 18-34 and target Millennials.

According to SocialGuide, "Ravenswood" amassed the most tweets of any new TV series premiere this season (200,721), reaching over 3 million people and generating over 16 million impressions.

· "Ravenswood" qualified as cable TV's #1 telecast in the hour in Adults 18-34, Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34, and was the #1 original cable TV telecast in Adults 18-49.

· Notably, "Ravenswood" ranked among the network's Top 5 "13 Nights of Halloween" telecasts of all time in Adults 18-34 (#5), Women 18-34 (#3), Women 18-49 (#5), Viewers 12-34 (#4) and Females 12-34 (#4).

· As a reminder, on March 27, 2013, ABC Family engaged its passionate and enthusiastic social media fan base, using social media platforms for the exclusive and innovative announcement of "Ravenswood," which resulted in over 369 million Total impressions worldwide, including 33 million on Facebook and 333 million on Twitter.

Source: NTI, 10/22/13, Live + Same Day. Time period ranks are based on PLL/Ravenswood program data versus strict daypart time period data for competition. "13 Night of Halloween": 10/19/13-10/22/13, 8:00 p.m. - 10:00 p.m. Social Media Sources: SocialGuide/Nielsen Twitter TV ratings.





  [october 2013]  
S
M
T
W
T
F
S
  


· PRETTY LITTLE LIARS (ABC FAMILY)
· RAVENSWOOD (ABC FAMILY)











most recent ratings | view all posts
[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.

[09/30/14 - 12:20 PM]
TNT Extends Its Summer Victory by Ranking as Basic Cable's #1 Network in Primetime for Q3 2014 Among Total Viewers
Turner spins the numbers for the third quarter to date.

[09/30/14 - 12:13 PM]
Disney Channel Sweeps Total Day During 3Q 2014 in Total Viewers and Across All Major Youth Demos
Disney Channel spins the numbers for the quarter to date.

[09/30/14 - 10:49 AM]
CBS Wins Premiere Week for the Sixth Consecutive Year
CBS spins the numbers for the week of September 22-28.

[09/30/14 - 10:45 AM]
ABC Wins Premiere Week in Non-Sports Adults 18-49 with 6 of the Top 15 Shows
ABC spins the numbers for the week of September 22-28.

[09/30/14 - 10:20 AM]
Saturday's Season Premiere of "48 Hours: Paradise Lost" Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, September 27.

[09/30/14 - 10:15 AM]
NBC Wins Premiere Week in Every Key Demo, With the Second-Biggest Adult 18-49 Margin for Any Net in 11 Years
NBC spins the numbers for the week of September 22-28.

[09/30/14 - 10:07 AM]
"Scorpion" Is Monday's Top Drama in Viewers and Key Demos
CBS spins the numbers for Monday, September 29.

[09/30/14 - 09:54 AM]
"The Steve Wilkos Show" Posts Highest Premiere Week on Record
NBCUniversal Domestic Television Distribution spins the numbers for the week of September 15-19.

[09/30/14 - 09:53 AM]
Live+3: ABC's "How to Get Away With Murder" Marks Largest-Ever L+3 Viewer Lift of Any Telecast on Any Network
ABC further spins the numbers for Thursday, September 25.

[09/30/14 - 09:16 AM]
Saints-Cowboys on NBC "Sunday Night Football" Tops All "Premiere Week" Primetime Programming in Rating, Viewership & Demos
NBC further spins the numbers for Sunday, September 28.