"ELEMENTARY" DELIVERS ITS LARGEST 7-DAY VIEWER LIFT EVER
Sophomore Drama Adds +5.02Million Viewers
Among Adults 18-49, "Elementary" Up +84%, the Week's Biggest Percentage Gain
"The Big Bang Theory" is #1 for the Week in Adult 18-49 Lift
ELEMENTARY delivered its largest ever live +7-day DVR playback lift and was the biggest percentage gainer among adults 18-49, according to Nielsen L+7 ratings for the third week of the season.
Among viewers, ELEMENTARY added +5.02 million to its live plus same day average, a series best lift that increased its week three average to 14.08m from 9.06m. Among adults 18-49, ELEMENTARY was up +84% from its live same day ratings, adding +1.6 rating points to its live plus same day average (3.5 from 1.9).
THE BIG BANG THEORY was week three's #1 program in adult 18-49 lift, up +51% to a 7.7 from 5.1. Among viewer lift, THE BIG BANG THEORY ranked second, adding +5.59 million viewers to 23.23m, passing NBC's "Sunday Night Football" (22.24m) as the week's number one program.