[10/29/13 - 10:08 AM]
ABC Claims 4 of the Top 10 Non-Sports Broadcasts in Adults 18-49
ABC spins the numbers for the week of October 21-27.

[via press release from ABC]

Primetime Ratings Report for the Week of October 21, 2013 (Based on National Live + Same Day Program Ratings)

ABC Claims 4 of the Top 10 Non-Sports Broadcasts in Adults 18-49, Including "Modern Family," "Scandal," "Grey's" and "Marvel's Agents of S.H.I.E.L.D."

"DWTS" Marks its Closest Finish this Season with NBC's "The Voice" in Viewers

ABC's "Castle" Tops NBC's "Blacklist" as Monday's Most-Watched Scripted Show

"S.H.I.E.L.D." is Tuesday's No. 1 TV Show in Men 18-49 for the 5th Week Running

"The Goldbergs" Builds its Numbers Week to Week in Viewers and Young Adults

"Trophy Wife" Outdraws All 4 of Fox's Tuesday Comedies for the 5th Straight Week

ABC's 100th Episode of "The Middle" Beats CBS' "Survivor" in Adults 18-34

"Back in the Game" Outdelivers NBC's "Revolution" by 31% in Adults 18-49

"Modern Family" is Wednesday's Top-Rated Series for the 5th Straight Week

ABC's "Super Fun Night" and "Nashville" Grow Week to Week in Adults 18-34

"Once Upon a Time in Wonderland" Retains 100% of its Delivery Week to Week In Adults 18-34, Women 18-34 and Adults 25-54, while Spiking 50% in Kids 2-11

Opposite the World Series, "Grey's Anatomy" Builds its Young Adult Numbers

"Scandal" is Thursday's No. 2 TV Series in Adults 18-49 for the 3rd Straight Week

"Shark Tank" Hits a Series Best in Viewers and is Friday's No. 1 Show in Adults 18-49

"20/20" Surges 43% Week to Week to Earn its Biggest Audience in Over 1-1/2 Years

ABC's Sunday Lineup Grows Against the World Series and NFL Football

"America's Funniest Home Videos" Jumps 27% in Adults 18-49 to a Season High

Up Week To Week, "Once Upon A Time" Dominates "Amazing Race" in Adults 18-49

Week No. 5

During the week of October 21, 2013, ABC delivered 4 of the Top 10 non-sports broadcast programs in Adults 18-49: "Modern Family" - No. 4, "Scandal" - No. 8, "Grey's Anatomy" - No. 9 and "Marvel's Agents of S.H.I.E.L.D." - No. 10. Additionally, ABC's "DWTS" (No. 5), "Castle" (No. 12) and "Modern Family" (No. 15) each placed among the Top 15 most-watched non-sports telecasts. ABC's "20/20" was the week's No. 1 newsmagazine in Adults 18-49, drawing its biggest overall audience in more than 1-1/2 years - since March 2012.

Season-to-Date Live + 7 Day Ratings (9/23-10/13/13): On average, ABC (2.95 rating) ranks No. 1 this season in the non-sports Adult 18-49 L+7 ratings, beating NBC (2.94), CBS (2.85) and Fox (2.75). In fact, the Net claims 5 of the Top 10 biggest broadcast gainers in Adults 18-49 from L+SD to L+7: "Marvel's Agents of S.H.I.E.L.D." (+2.2 rating points), "Modern Family" (+2.0 rating points), "Grey's Anatomy" (+1.7 rating points), "Scandal" (+1.4 rating points) and "Nashville" (+1.3 rating points). The biggest gainer among freshman series (+2.2 rating points), ABC's "S.H.I.E.L.D." stands as both the season's No. 1 new show as well as the top-rated broadcast drama with a 5.8 Live + 7 Day rating.


ABC paced within 100,000 viewers of tying NBC for the viewership lead on Monday (12.5 million vs. 12.6 million) and delivered its most competitive finish this season. The Net topped CBS by 5.7 million viewers (6.8 million) and Fox by 7.1 million viewers (5.4 million). In addition, ABC outdelivered Fox on the night by 19% in Adults 18-49 (1.9/5 vs. 1.6/4).

"Dancing with the Stars" (8:00-10:01 p.m. - 13.4 million and 2.0/5 in AD18-49)

ABC's "Dancing with the Stars" was the 2nd-most-watched show on Monday, coming within 2% of NBC's "The Voice" (13.4 million vs. 13.7 million) on the night to mark its closest finish this season. Also in its time period, "Dancing" outdrew CBS' 2-hour comedy block by 5.8 million viewers (7.6 million). No celebrity was eliminated this week.

· ABC's "DWTS" grew its overall audience by 3% week to week (13.4 million vs. 13.0 million) to deliver its most-watched telecast in 4 weeks - since 9/23/13.

"Castle" (10:01-11:00 p.m. - 10.6 million and 1.9/5 in AD18-49)

Ranking as the most-watched series during the 10 o'clock hour for the 2nd week in a row, "Castle" continued to draw a larger audience than NBC's "Blacklist" (10.6 million vs. 10.4 million) to stand as Monday's No. 1 scripted program.


ABC's Tuesday lineup was up week to week in Adults 18-49 (+13%) and beat Fox on the night by 20% (1.8/5 vs. 1.5/4).

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:01 p.m. - 7.4 million and 2.7/8 in AD18-49):

ABC's "Marvel's Agents of S.H.I.E.L.D." earned a strong second place in the 8 o'clock hour with Adults 18-49 to CBS' "NCIS," beating NBC's "The Biggest Loser" by 35% (2.0/6) and Fox's comedies by 80% (1.5/4). It was once again the No. 2 scripted TV show on Tuesday in Adults 18-49. The ABC drama continued to win its hour with key Men (M18-34/M18-49) to rank as Tuesday's No. 1 TV show for the 5th week in a row in Men 18-49.

· "S.H.I.E.L.D." held 96% of its week-ago Adult 18-49 number and 100% with Men 18-49, while growing 6% with Men 25-54.

"The Goldbergs" (9:01-9:31 p.m. - 5.2 million and 1.7/5 in AD18-49):

At 9:00 p.m., "The Goldbergs" was up week to week by 2% in Total Viewers and 6% in Adults 18-49. Outdrawing Fox's "New Girl" (3.7 million and 1.8/5) in the half-hour by 1.5 million viewers and running in a virtual-tie with Adults 18-49, "The Goldbergs" was Tuesday's most-watched comedy for the 5th straight week.

"Trophy Wife" (9:31-10:00 p.m. - 4.0 million and 1.2/3 in AD18-49):

Holding better than 90% retention week to week in viewers (98%) and young adults (92%), ABC's "Trophy Wife" was Tuesday's 2nd-most-watched comedy, behind only "The Golbergs," topping all 4 of Fox's comedies on the evening for its 5th consecutive telecast.

"Shark Tank - R" (10:00-11:00 p.m. - 3.3 million and 1.1/3 in AD18-49):

At 10:00 p.m., ABC's encore "Shark Tank" improved the hour week to week in viewers (+27%) and young adults (+83%).


Up against Fox's World Series Game 1, ABC delivered the No. 1 entertainment program on Wednesday in Adults 18-49, with "Modern Family" (3.9/10) holding the top series position on the night for the 5th straight week this season. With TV playback included, the ABC comedy will move well ahead of the World Series as the night's No. 1 TV program.

"The Middle" (8:00-8:30 p.m. - 8.3 million and 2.2/7 in AD18-49):

At 8:00 p.m., ABC's "The Middle" returned after the prior week's pre-emption up in Total Viewers and retaining 100% of its two-week ago Adult 18-49 rating, while hitting a season-high with Kids 2-11. "The Middle's" 100th episode beat CBS' "Survivor" in the half-hour with Adults 18-34 and Women 18-34.

"Back in the Game" (8:30-9:00 p.m. - 6.3 million and 1.7/5 in AD18-49):

In the 8:30 p.m. half-hour, ABC's "Back in the Game" continued to outdeliver NBC's "Revolution" by wide margins, beating the sophomore drama by 1.3 million viewers (6.3 million vs. 5.0 million) and by 31% in Adults 18-49 (1.7/5 vs. 1.3/4).

"Modern Family" (9:00-9:31 p.m. - 10.3 million and 3.9/10 in AD18-49):

More than doubling its Adult 18-49 lead-in (+129%) at 9:00 p.m., ABC's "Modern Family" (3.9/10) dominated its entertainment competition in the half-hour, beating CBS' "Criminal Minds" by 44% (2.7/7) and NBC's "L&O: SVU" by 179% (1.4/4). The ABC comedy dominated the half-hour to stand as the night's No. 1 TV show across all key Women demos (W18-34/W18-49/W25-54).

"Super Fun Night" (9:31-10:00 p.m. - 5.8 million and 2.1/6 in AD18-49):

In the 9:30 p.m. half-hour, ABC's "Super Fun Night" was even week to week in Adults 18-49 and was up in Adults 18-34 (+6%). The freshman ABC comedy was the No. 1 series in the half-hour with Adults 18-34 and Women 18-34.

"Nashville" (10:00-11:00 p.m. - 5.5 million and 1.6/4 in AD18-49):

At 10:00 p.m., ABC's "Nashville" held steady week to week in Adults 18-49 and grew 8% in Adults 18-34. In addition for the 5th week in a row, "Nashville" beat out CBS' "CSI" in the hour with Women 18-34. On average, "Nashville" gets a much bigger lift than "CSI" in the Live +7 Day Adult 18-49 ratings (+60% vs. +48%) and leads the CBS drama in the final playback data for the season at a 3.2 rating (vs. a 3.1 rating).


Despite facing the World Series Game 2 on the night, ABC was up over the year-ago Thursday for the 4th week in a row in Adults 18-49 (+10% - 2.3/7 vs. 2.1/6 on 10/25/12). Outside of Fox, it was the only network up year to year on the night.

· In Adults 18-49, ABC's "Scandal" Thursday's No. 2 TV series for the 3rd week running (behind only CBS' "The Big Bang Theory").

"Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 4.4 million and 1.1/4 in AD18-49):

During the 8 o'clock hour, ABC's "Once Upon a Time in Wonderland" paced within 1-tenth of an Adult 18-49 rating point week to week and delivered 100% retention of the prior week's telecast with Adults 18-34, Women 18-34 and Adults 25-54. The show spiked 50% week to week with Kids 2-11.

"Grey's Anatomy" (9:00-10:00 p.m. - 8.7 million and 2.8/8 in AD18-49):

During the 9 o'clock hour, ABC's "Grey's Anatomy" (2.8/8) dominated its non-sports competition in Adults 18-49, leading CBS' comedies by 22% ("The Crazy Ones"/"Two and a Half Men" = 2.3/6) and continued to more than double NBC's comedies (+133% over "Sean Saves the World"/"The Michael J Fox Show" = 1.2/3).

· "Grey's Anatomy" was up week to week in Adults 18-49 (+4%) and Adults 18-34 (+14%) to deliver 3-week highs.

"Scandal" (10:00-11:00 p.m. - 8.6 million and 2.9/8 in AD18-49):

Building on its "Grey's" lead-in for the 4th consecutive week in Adults 18-49 (+4%) at 10:00 p.m., ABC's "Scandal" (2.9/8) beat CBS' "Elementary" by 61% (1.8/5) and once again more than doubled NBC's "Parenthood" (+123% - 1.3/4) in the hour.

· "Scandal" was up by wide margins over its year-ago telecast against the World Series, surging by 42% in Total Viewers (8.6 million vs. 6.1 million) and by 45% in Adults 18-49 (2.9/8 vs. 2.0/5).

Social Stats: "Scandal" was Thursday's No. 1 most social TV series with 203,968 tweets.


With repeat comedies from 8:00-9:00 p.m., "Shark Tank" and "20/20," ABC took second on Friday night (1.5/5), beating CBS' all-original line up by 7% (1.4/5) and Fox by 36% (1.1/4). The Net also took second on the night in Total Viewers, outdrawing NBC's premiere lineup by 5% (6.1 million vs. 5.8 million).

· ABC's 'Shark Tank" equaled a season high and was Friday's No. 1 TV program for the 6th week running in Adults 18-49 (2.0/7), outdelivering NBC's season premiere of "Grimm" by 11% (1.8/6) and the series debut of "Dracula" by 11% (1.8/6).

· With its most-watched telecast since March 2012 and hitting a season high in the key news demo, ABC's "20/20" stood as the night's No. 1 newsmagazine, outdelivering NBC's "Dateline" in Total Viewers (+8% - 6.6 million vs. 6.1 million), Adults 18-49 (+15% - 1.5/5 vs. 1.3/5) and Adults 25-54 (+17% - 2.1/6 vs. 1.8/6).

"Shark Tank" (9:00-10:01 p.m. - 7.4 million and 2.0/7 in AD18-49): Nearly tripling its repeat "The Neighbors" lead-in at 9:00 p.m. in Adults 18-49 (+186%), ABC's "Shark Tank" won its hour by double-digit margins over NBC's premiere of "Grimm" (+11% - 1.8/6) and CBS' "Hawaii Five-0" (+43% - 1.4/5). The ABC unscripted series drew its biggest audience ever for a regular telecast and matched a season best in Adults 18-49. "Shark Tank" was up over the same night last year by 9% in Total Viewers and by 11% in Adults 18-49 (6.8 million and 1.8/6 on 10/26/12).

"20/20" (10:01-11:00 p.m. - 6.6 million and 1.5/5 in AD18-49): During the 10:00 p.m. hour, ABC's "20/20" shot up week to week in Total Viewers (+43% - 6.6 million vs. 4.6 million), Adults 18-49 (+25% - 1.5/5 vs. 1.2/4) and Adults 25-54 (+31% - 2.1/6 vs. 1.6/4). The ABC newsmagazine drew its biggest audience in over 1-1/2 years (since 3/30/12) and hit a season high with Adults 25-54.


Opposite a night of big professional sports competition from Fox's World Series Game 4 and NBC's Sunday Night Football, ABC's Sunday lineup gained 7% week to week in Adults 18-49 to match a 3-week high.

"America's Funniest Home Videos" (7:00-8:00 p.m. - 6.1 million and 1.4/4 in AD18-49):

In the 7 o'clock hour, "America's Funniest Home Videos" was up 27% over the prior week in Adults 18-49 to deliver a season high.

"Once Upon a Time" (8:00-9:00 p.m. - 7.2 million and 2.2/6 in AD18-49):

Sunday's top-rated broadcast drama, ABC's "Once Upon a Time," spiked over its Adult 18-49 lead-in at 8:00 p.m. (+57%) and defeated its non-sports competition on CBS by 22% ("Amazing Race" = 1.8/4). "Once Upon a Time" continued to rank as the No. 1 most social broadcast series of the evening with 63,878 tweets, up 48% from the prior week.

· The ABC drama was up 5% week to week in Adults 18-49.

"Revenge" (9:00-10:00 p.m. - 5.7 million and 1.4/3 in AD18-49):

During the 9 o'clock hour, ABC's "Revenge" defeated its CBS drama competition by 25% ("The Good Wife") in Adults 18-34 (1.0/3 vs. 0.8/2). "Revenge" held steady with the prior week in Adults 18-34.

"Betrayal" (10:00-11:00 p.m. - 3.3 million and 0.9/2 in AD18-49):

During the 10 o'clock hour, ABC's "Betrayal" held even week to week with Adults 18-49.

No.1 FOX 3.3 No.1 FOX 11,350,000
No.2 NBC 2.4 No.2 CBS 9,450,000
No.3 CBS 1.9 No.3 FOX 7,740,000
No.4 ABC 1.7 No.4 ABC 6,770,000
No.5 CW 0.7 No.5 CW 1,710,000

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 10/21/13. Live + 7 Day Ratings based on 9/23-10/13/13 Source: Socialguide, Total Tweets for each series +/- 3hrs during telecast 10/7-10/13/13.

  [october 2013]  

· 20/20 (ABC)

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