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[10/29/13 - 08:36 AM]
ABC's "Castle" Is Up 11% in Adults 18-49 as Monday's Top Gainer
ABC spins the numbers for Monday, October 28.

[via press release from ABC]

ABC's "Castle" Is Up 11% in Adults 18-49 as Monday's Top Gainer/"DWTS" and "Castle" Outdraw "The Voice" and "Blacklist"

ABC Monday Prime 8-11pm (12.207 million and 2.0/5 in AD18-49): Opposite the World Series Game 5 on Fox, ABC's Monday delivery grew 5% week to week in Adults 18-49. ABC edged out NBC on the night for the first time this season in Total Viewers (12.207 million vs. 12.198 million) to rank as Monday's most-watched non-sports net. In fact, Dancing drew a larger audience than The Voice for the first time this season and Castle outdrew Blacklist as the night's most-watched scripted show for 3rd consecutive week.

DWTS 8-10pm (12.972 million and 2.0/5 in AD18-49): ABC's Dancing with the Stars finished as Monday's most-watched entertainment show, moving ahead of The Voice (12.972 million vs. 12.968 million). Also in its time period, Dancing outdrew CBS' 2-hour comedy block by 5.6 million viewers (7.4 million). Nicole "Snookie" Polizzi was eliminated this week. The show was up 1-tenth from its week-ago Fast Affiliate Adult 18-49 rating and even with its National number. On average, Dancing is up year to year in both Total Viewers (+4%) and Adults 18-49 (+4%).

Castle 10-11pm (10.677 million and 2.1/5 in AD18-49): Building on its Adult 18-49 lead-in at 10pm, ABC's Castle was up 11% Adults 18-49 to stand as the biggest week-to-week broadcast series gainer. For the 3rd week in a row, ABC's Castle outdrew NBC's Blacklist (10.677 million vs. 10.656 million) as top series in the 10 o'clock hour and as Monday's most-watched scripted program overall.

Quick Take for Monday, October 28, 2013 (Fast Affiliate Live +Same Day Ratings)

ABC Edges Out NBC in Total Viewers for the First Time This Season

ABC's "Dancing with the Stars" Stands as Most-Watched Entertainment Show On Monday, Moving Ahead of NBC's "This Voice"

For the 3rd Straight Week, "Castle" Outdraws NBC's "Blacklist" in Total Viewers To Finish as Monday's Most-Watched Scripted Telecast and the Top 10pm Series

Monday Night (8:00-11:00 p.m. - 12.207 million and 2.0/5 in AD18-49)

Opposite the World Series Game 5 on Fox, ABC's Monday delivery grew 5% week to week in Adults 18-49. ABC edged out NBC on the night for the first time this season in Total Viewers (12.207 million vs. 12.198 million) to rank as Monday's most-watched non-sports net. In fact, "Dancing" drew a larger audience than "The Voice" for the first time this season and "Castle" outdrew "Blacklist" as the night's most-watched scripted show for 3rd consecutive week.

"Dancing with the Stars" (8:00-10:00 p.m. - 12.972 million and 2.0/5 in AD18-49)

ABC's "Dancing with the Stars" finished as Monday's most-watched entertainment show, moving ahead of "The Voice" (12.972 million vs. 12.968 million). Also in its time period, "Dancing" outdrew CBS' 2-hour comedy block by 5.6 million viewers (7.4 million). Nicole "Snookie" Polizzi was eliminated this week.

· "Dancing" was up 1-tenth from its week-ago Fast Affiliate Adult 18-49 rating and even with its National number. On average, "Dancing" is up year to year in both Total Viewers (+4%) and Adults 18-49 (+4%).

"Castle" (10:00-11:00 p.m. - 10.677 million and 2.1/5 in AD18-49)

Building on its Adult 18-49 lead-in at 10:00 p.m., ABC's "Castle" was up 11% Adults 18-49 (2.1/5 vs. 1.9/5) to stand as the biggest week-to-week broadcast series gainer. For the 3rd week in a row, ABC's "Castle" outdrew NBC's "Blacklist" (10.677 million vs. 10.656 million) as the top series in the 10 o'clock hour and as Monday's most-watched scripted program overall.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/28/13.





  [october 2013]  
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· BLACKLIST, THE (NBC)
· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· VOICE, THE (NBC)









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