"THE GOOD WITCH'S DESTINY" PREMIERES AS #1 CABLE PROGRAM OF THE DAY AMONG W25-54 RTG; BOOSTING HALLMARK CHANNEL TO RANK #1 IN PRIME TIME
Original Movie Delivers 2.4 HH RTG and Reaches Nearly 3.9 Million Unduplicated Viewers
Kicking off the holiday season, "The Good Witch's Destiny" premiered on Saturday, October 26 to great fanfare with nearly 3.9 million total unduplicated viewers tuning in to catch Catherine Bell reprise her role as Cassandra Nightingale. "The Good Witch's Destiny", the sixth installment in the popular Good Witch franchise, delivered a 2.4 HH rating - and has become Hallmark Channel's most watched original movie for 2013-to-date among the network's core demographic, women 25-54. Among the W25-54 rating, the original movie was the #1 ad-supported cable program of the day and the #2 movie of the week.
The #2 household-rated cable program of Saturday, the premiere of "The Good Witch's Destiny" also ranked as the #1 cable movie of the day as well as the #2 movie of the week. In the Saturday, 9-11 pm time period, the original film placed #1 among households (2.4 rtg) and W25-54 (1.3 rtg), and #2 in P2+ (1.3 rtg). In addition, "The Good Witch's Destiny" was #1 in W25-54 delivery, and #3 in HH (2,117,000) and P2+ (2,817,000) impressions. The Saturday night premiere boosted Hallmark Channel to be the #1 cable network in prime time among W25-54 (1.2 rtg).
In "The Good Witch's Destiny", all Cassie Nightingale (Bell) wants for her birthday is for her family and friends to be together, but family drama brews with new family member, Gwen's estranged son, making trouble for Cassie while her own stepson is determined to take a step that he isn't ready for. Meanwhile, stepdaughter Lori discovers disturbing parallels between Cassie and Cassie's great aunt, nicknamed the Grey Lady, who disappeared at her own birthday party years before. As Cassie's special day is fast approaches and signs of a curse looming over her, it's clear that Cassie needs to conjure up more than a little magic to make things right again. Stars Catherine Bell and Chris Potter.
Source: The Nielsen Company, October 21 - October 27, 2013
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Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 88 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to a range of lifestyle programming, anchored by Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel's sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.
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