[10/30/13 - 08:38 AM]
Comedy Central's "@midnight" a Hit on TV and on Twitter
Comedy Central spins the late-night numbers for the week of October 21-25.

[via press release from Comedy Central]


New Entry in the Crowded Late-Night Talk Show Landscape Scores Youngest Median Age in all of Television among Late-Night Talk Shows During Week One

"@midnight" on Track to Finish Behind Only "The Daily Show with Jon Stewart" as the Most-Watched Late-Night Talk Show Across all of Television among Men 18-34 and Men 18-24 Beating Leno, Letterman, Kimmel and Conan

"@midnight's" Signature Segment Takes Twitter by Storm Generating Trending Topics During Every Episode Aired and was #1 Entertainment Series as Ranked by SocialGuide's new Late Fringe category 4 out of its first 6 Episodes

Comedy Central Late-Night Had Top 3 Talk Shows in Cable among Adults 18-49

In a world where Tweets, Vines, GIFs, Instagrams and Facebook posts reign supreme, so too does Comedy Central's new late-night talk show/comedy competition, "@midnight."

In its first week of episodes, "@midnight," hosted by Chris Hardwick and produced by Funny Or Die, proved to be a huge success among Comedy Central's target audience of young men, registering the youngest median age (33) of all late-night talk shows, both broadcast and cable, and is on track to come in behind only "The Daily Show with Jon Stewart" as the most-watched late-night talk show among Men 18-34 and Men 18-24 once Nielsen releases late-night program ratings for the week of October 21, topping "The Tonight Show with Jay Leno," "Late Night with David Letterman, "Jimmy Kimmel Live" and "Conan," along with the rest of the field.

In the cable landscape, Comedy Central was home to the Top 3 late-night talk shows among the key Adults 18-49 demographic for the week, as "The Daily Show with Jon Stewart," "The Colbert Report" and "@midnight" finished #1, #2 and #3 for the week beating "Conan," "Chelsea Lately," "Watch What Happens Live" and "Totally Biased with W. Kamau Bell."

On the social front, the show built around social has hit the ground running finishing as the top-ranked entertainment series on SocialGuide's Late Fringe for four of its first six episodes. The series has also established a footprint on Twitter with its signature segment, "#HashtagWars," which has generated Trending Topics during each of its first six episodes, including some internationally. #FilmPoops, #SluttyMusicals, #BadCereals, #FatTVShows, #SpookyCelebs and #LameComicBookCharacters, all played out to great comic effect both during the show and after on Twitter by social media stars who have played along including Ellen Page, Michael Chiklis, Marc Maron, Patton Oswalt, John Hodgman, Paul F. Tompkins, Buzz Aldrin, Wil Wheaton and The Iron Sheik, creating an "@midnight" social echo of over 415,000,000 impressions.

"@midnight" leads viewers down the ultimate internet wormhole with a rotating lineup of today's top comedians battling nightly to determine who has the funniest take on the day's social media and pop culture happenings and wear the crown of funniest person on Earth (for the next 23 1/2 hours). Using social media as the catalyst and a fake game show as the setting, "@midnight" challenges comedians to prove who's the funniest by slashing the craziest, most absurd news and post that social media has to offer: from celebrity Twitter tantrums to the most bizarre Yahoo Answers to rich kids on Instagram.

  [october 2013]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[10/26/16 - 09:26 AM]
Tuesday's Broadcast Ratings: World Series Opens on Top for FOX
The network's coverage is up more than 17% among adults 18-49 from last year.

[10/26/16 - 08:16 AM]
Cubs vs. Indians Delivers Best Metered Market Rating for Game 1 of the World Series Since 2009
FOX Sports spins the numbers for Tuesday, October 25.

[10/25/16 - 01:00 PM]
CMT's Annual "Artists of the Year" Celebration Continues to Rise Attracting Nearly 2 Million Viewers with Ratings Soaring More Than 20%
CMT spins the numbers for Thursday, October 20.

[10/25/16 - 08:46 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice"
The Peacock stakes claim to the most-watched network among total viewers and adults 18-49.

[10/24/16 - 08:54 AM]
Seahawks-Cardinals "SNF" Leads Preliminary Results for the Night Among the Big 4 in Every Key Measure
NBC spins the numbers for Sunday, October 23.

[10/24/16 - 08:43 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock once again leads the evening among total viewers and adults 18-49.

[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.