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[11/01/13 - 08:29 AM]
Thursday's Broadcast Ratings: ABC Tops Demos for the First Time This Season
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night (10/31/13):

ABC (8.355 million viewers, #2; adults 18-49: 2.6, #1) pulled into the top spot on Thursday with its annual rebroadcast of "It's the Great Pumpkin, Charlie Brown" (6.957 million viewers, #8; adults 18-49: 2.2, #4) followed by new episodes of "Grey's Anatomy" (8.882 million viewers, #5; adults 18-49: 2.6, #2) and "Scandal" (9.227 million viewers, #4; adults 18-49: 2.9, #1).

CBS (9.380 million viewers, #1; adults 18-49: 2.0, #2) then had to settle for second place with a repeat of "The Big Bang Theory" (11.563 million viewers, #1; adults 18-49: 2.5, #3) alongside new episodes of "The Millers" (9.568 million viewers, #2; adults 18-49: 2.0, #T5) and "The Crazy Ones" (8.061 million viewers, #7; adults 18-49: 1.9, #7) plus another "The Big Bang Theory" (8.392 million viewers, #6; adults 18-49: 2.0, #T5) repeat and an original "Elementary" (9.348 million viewers, #3; adults 18-49: 1.7, #T8).

Next up was NBC (4.447 million viewers, #3; adults 18-49: 1.4, #3) with a special "SNL Halloween" (5.514 million viewers, #9; adults 18-49: 1.7, #T8) followed by new episodes of "Sean Saves the World" (4.109 million viewers, #10; adults 18-49: 1.2, #11), "The Michael J. Fox Show" (3.615 million viewers, #12; adults 18-49: 1.1, #12) and "Parenthood" (3.966 million viewers, #11; adults 18-49: 1.3, #10).

Meanwhile, FOX (2.603 million viewers, #4; adults 18-49: 0.7, #T4) was out of the hunt with a new "The X Factor" (3.248 million viewers, #13; adults 18-49: 0.8, #T13) and a repeat of "Glee" (1.959 million viewers, #15; adults 18-49: 0.6, #T15).

And finally, new episodes of "The Vampire Diaries" (2.108 million viewers, #14; adults 18-49: 0.8, #T13) and "Reign" (1.590 million viewers, #16; adults 18-49: 0.6, #T15) on The CW (1.849 million viewers, #5; adults 18-49: 0.7, #T4) closed out the night. In the netlet's target demo (women 18-34), "Diaries" delivered a 1.0 rating at 8:00/7:00c and "Reign" a 0.6 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+9.09% - Sean Saves the World
0.00% - Parenthood
0.00% - Reign
-3.33% - Scandal
-5.56% - Elementary
-7.14% - Grey's Anatomy
-8.33% - The Michael J. Fox Show
-17.39% - The Crazy Ones
-27.27% - The Vampire Diaries
-28.57% - The Millers
-57.89% - The X Factor (vs. 10/10/13)

Year-to-year changes (adults 18-49):
+30.77% - SNL Halloween (vs. The Voice (Repeat))
0.00% - Parenthood (vs. Rock Center With Brian Williams)
0.00% - Reign (vs. Beauty and the Beast)
-7.69% - Sean Saves the World (vs. The Voice (Repeat))
-15.38% - The Michael J. Fox Show (vs. The Voice (Repeat))
-23.68% - Scandal (vs. The 46th Annual CMA Awards)
-29.17% - Elementary
-31.58% - Grey's Anatomy (vs. The 46th Annual CMA Awards)
-36.67% - The Crazy Ones (vs. Person of Interest)
-44.44% - The Millers (vs. Two and a Half Men)
-46.67% - The Vampire Diaries
-63.64% - The X Factor

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.5/7; and ABC's "Jimmy Kimmel Live," 2.6/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 1.1/6.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.6/4 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/1/12):

ABC (13.57 million viewers, #1; adults 18-49: 3.8, #1) topped the charts on Thursday with its presentation of "The 46th Annual CMA Awards" (13.57 million viewers, #2; adults 18-49: 3.8, #2).

CBS (12.71 million viewers, #2; adults 18-49: 3.2, #2) then claimed the silver with its mix of "The Big Bang Theory" (15.65 million viewers, #1; adults 18-49: 5.1, #1), "Two and a Half Men" (12.61 million viewers, #4; adults 18-49: 3.6, #3), "Person of Interest" (13.50 million viewers, #3; adults 18-49: 3.0, #4) and "Elementary" (10.50 million viewers, #5; adults 18-49: 2.4, #T5).

Next up was FOX (6.17 million viewers, #3; adults 18-49: 2.3, #3) with a new "The X Factor" (6.01 million viewers, #7; adults 18-49: 2.2, #7) alongside a second "The X Factor" (6.33 million viewers, #6; adults 18-49: 2.4, #T5).

Meanwhile, NBC (4.12 million viewers, #4; adults 18-49: 1.3, #4) was out of the hunt with a rebroadcast of "The Voice" (3.79 million viewers, #9; adults 18-49: 1.3, #T9) plus a new "Rock Center With Brian Williams" (4.78 million viewers, #8; adults 18-49: 1.3, #T9).

And finally, originals from "The Vampire Diaries" (3.17 million viewers, #10; adults 18-49: 1.5, #8) and "Beauty and the Beast" (1.73 million viewers, #11; adults 18-49: 0.6, #11) on The CW (2.45 million viewers, #5; adults 18-49: 1.1, #5) closed out the night. In the netlet's target demo (women 18-34), "Diaries" delivered a 2.3 rating at 8:00/7:00c and "Beast" a 0.9 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+25.00% - The Vampire Diaries
+9.09% - Elementary
+6.25% - The Big Bang Theory
0.00% - Person of Interest
0.00% - Rock Center With Brian Williams
-2.70% - Two and a Half Men
-14.29% - Beauty and the Beast
-24.14% - The X Factor - 8:00 (vs. 10/11/12)

Year-to-year changes (adults 18-49):
+58.33% - The 46th Annual CMA Awards (vs. Charlie's Angels/Grey's Anatomy/Private Practice)
+11.11% - Person of Interest
+8.33% - Rock Center With Brian Williams (vs. Prime Suspect)
0.00% - The Vampire Diaries
0.00% - The Big Bang Theory
-2.70% - Two and a Half Men (vs. Rules of Engagement)
-17.24% - Elementary (vs. The Mentalist)
-27.27% - The X Factor - 9:00 (vs. Bones)
-33.33% - Beauty and the Beast (vs. The Secret Circle)
-38.89% - The X Factor - 8:00

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/8; CBS's "Late Show with David Letterman," 2.9/8; and ABC's combo of "Nightline," 3.6/9; and "Jimmy Kimmel Live," 1.9/6.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.7/4; "Nightline," 1.4/6; and "Jimmy Kimmel Live," 0.7/4.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) beat "Late Late Show" (0.4/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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