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[11/09/13 - 08:24 AM]
"The Blacklist" Sets a New Record for Biggest "Live Plus Three Day" Increase in U.S. Television History in Total Viewership
NBC further spins the numbers for Monday, November 4.
[via press release from NBC]

· "The Blacklist" has set a new record for biggest "live plus three day" increase in U.S. television history in total viewership, with the Nov. 4 telecast growing by 5.427 million persons (from 10.337 million viewers in "live plus same day" to 15.764 million in L+3). The 53% lift is the biggest percentage increase to date for "The Blacklist" in total viewers

· Blacklist now has 5 of top 6 biggest L+3 increases in U.S. broadcast history in total viewers.

· In L+3, "Blacklist" is up week-to-week in total viewers for each of the last three weeks. Its L+3 viewer increases are also up week to week for each of the last three weeks.

L+3 Total-Viewer Results
10/14...15.066 million
10/21...15.353 million
10/28...15.458 million
11/4...15.764 million

Total Viewer Increase from L+SD to L+3
10/14...+4.138 million
10/21...+4.916 million
10/28...+4.947 million
11/4...+5.427 million

% Increase from L+SD to L+3, Total Viewers
10/14...+38%
10/21...+47%
10/28...+47%
11/4...+53%

Biggest Increases L+SD to L+3 in U.S. Broadcast History, Total Viewers
Blacklist, Nov. 4...+5.427 million
Blacklist, Sept. 30...+5.089 million
Blacklist, Oct. 28...+4.947 million
Blacklist, Oct. 21...+4.916 million
Big Bang Theory, Oct. 24...+4.761 million
Blacklist, Oct. 7...+4.526 million

· In adults 18-49, the Nov. 4 "Blacklist" delivered the show's biggest L+3 gains to date on both a percentage basis and by rating point, adding 68% or 1.95 rating points to its next-day "live plus same day" 18-49 rating (to a 4.81 in L+3 from a 2.86 in L+SD).

· In L+3, "Blacklist" is up week-to-week in 18-49 for a fourth week in a row. Out of seven "Blacklist" telecasts to date, only the second and third have failed to grow versus the prior week in L+3 adult 18-49 ratings. "Blacklist's" L+3 increases are also up week to week both in rating point and on a percentage basis for each of the last four weeks.

L+3 Adult 18-49 Results
10/7...4.53
10/14...4.54
10/21...4.57
10/28...4.76
11/4...4.81

Rating Point Increase from L+SD to L+3, Adults 18-49
10/7...+1.44
10/14...+1.50
10/21...+1.60
10/28...+1.70
11/4...+1.95

% Increase from L+SD to L+3, Adults 18-49
10/7...+47%
10/14...+49%
10/21...+54%
10/28...+56%
11/4...+68%

NOTE: All ratings are based on viewing data from Nielsen Media Research.





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· BIG BANG THEORY, THE (CBS)
· BLACKLIST, THE (NBC)




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