"GOLD RUSH" #1 IN TOTAL VIEWERS AND KEY DEMOS ON FRIDAY NOV. 8
-Discovery Channel Beats Both NBC and FOX Among Men-
Discovery Channel's GOLD RUSH was the #1 ad supported program in all of cable on Friday in total viewers P2+ and across key demos. Discovery Channel was the #1 cable network on Friday among Persons and Men 25-54/18-49 delivery, no exclusions.
GOLD RUSH at 9PM earned a 2.17 HH/1.71 P25-54/2.33 M25-54 rating and delivered an average of 3.12 million total viewers P2+. It was most watched Friday cable program in total viewers P2+. For the third consecutive week, GOLD RUSH was the #1 ad-supported cable program among Persons, Men and Women 25-54 and Persons and Men 18-49 delivery, no exclusions. It also beat notable broadcast television programs among Men 25-54 including CBS' Undercover Boss, Hawaii Five-0 and Blue Bloods, FOX's Masterchef Junior and Sleepy Hollow, NBC's Grimm, Dracula and Dateline Friday and ABC's 20/20, Last Man Standing and The Neighbors.
BERING SEA GOLD: UNDER THE ICE at 10 PM on Friday was the #2 cable program, excluding sports, among Persons and Men 25-54 and Men 18-49 delivery. It earned a 1.44 HH/1.16 P25-54 rating and delivered 1.95 million total viewers P2+.
The GOLD RUSH pre-show, THE DIRT at 8 PM was the #3 original cable program, excluding sports, among Persons and Men 25-54 and Persons and Men 18-49 delivery. It earned a 1.09 HH/0.80 P25-54 rating and delivered 1.52 million total viewers P2+.
Driven by the compelling characters and magnetic story telling of GOLD RUSH and BERING SEA GOLD: UNDER THE ICE, Discovery Channel out delivered both NBC and FOX among Men 18-49 and Men 25-54, and was the #1 cable network among Persons and Men 25-25 and 18-49, no exclusions.
All-new episodes of GOLD RUSH and BERING SEA GOLD: UNDER THE ICE will air on Friday Nov. 15.
All Times Eastern.
GOLD RUSH is produced for Discovery Channel by Raw Television, where Dimitri Doganis and James Bates are executive producers and Tom Fulford is series producer. For Discovery Channel, Christo Doyle is executive producer and Meagan Davis is producer.
BERING SEA GOLD: UNDER THE ICE is produced for Discovery Channel by Original Productions, a Fremantle Media company. For Original Productions, executive producers are Thom Beers, Philip D. Segal, Jeff Conroy, John Gray, Sheila McCormack and Series Producer Cameron Glendenning. For Discovery Channel, Executive Producer is David Pritikin.