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[11/12/13 - 08:45 AM]
NBC Finishes #1 Monday Night in Adults 18-49 Among the Big 4 by a 50% Margin
NBC spins the numbers for Monday, November 11.

[via press release from NBC]

Monday Results (CW carried the Dolphins-Buccaneers NFL telecast in Miami):

NBC finished #1 Monday night in adults 18-49 among the Big 4 by a 50% margin (with a 3.9/10 average vs. a 2.6/7 for #2 Fox), taking six of six half-hours in 18-49 with week-to-week gains from "The Voice" and "The Blacklist."

· From 8-10:01 p.m. ET, "The Voice" (3.8 rating, 10 share in adults 18-49, 11.9 million viewers overall) ranked #1 in the time period among ABC, CBS, NBC and Fox in every key demographic - adults, men and women 18-34, 18-49 and 25-54. Week to week, "The Voice" is up 6% in 18-49 rating (to a 3.8 from a 3.6) and also up in total viewers (11.892 million vs. 11.748 million). Versus the comparable second live Monday telecast of the prior cycle, "The Voice" maintained its 18-49 rating (3.8 vs. 3.8 on May 13) and was up 5% in total viewers (11.892 million vs. 11.292 million).

· "The Voice" is #1 for the night on ABC, CBS, NBC and Fox in 18-49 and other key categories.

· From 10:01-11 p.m. ET, "The Blacklist" (3.0/8 in adults 18-49, 10.7 million viewers overall) ranked #1 in the hour among ABC, CBS and NBC in adults 18-49 and every other key measure, with its adult 18-49 margin of 58% versus ABC's #2 "Castle" (3.0 vs. 1.9) up from last week's 32% (2.9 vs. 2.2). "The Blacklist" is the #1 drama of the night in 18-49.

· Week to week, "The Blacklist" is up 3% in 18-49 rating (3.0 vs. 2.9) and up 4% in total viewers (10.726 million vs. 10.337 million). The 10.726 million viewers overall is a four-week high for "Blacklist," best since the show averaged 13.781 million on Oct. 14. And note that "Blacklist" is a heavily time-shifted show, with last week's telecast adding a highest-yet 68% to its 18-49 rating in "live plus three day" results and a U.S. TV record 5.4 million persons in total viewers (see details below).

· Versus NBC's averages in the slot last season, last night's "Blacklist" is up 50% in 18-49 (3.0 vs. 2.0, L+SD non-sports) and up 87% in total viewers (10.726 million vs. 5.746 million).

· L+3: "The Blacklist" has set a new record for biggest "live plus three day" increase in U.S. television history in total viewership, with the Nov. 4 telecast growing by 5.427 million persons (from 10.337 million viewers in "live plus same day" to 15.764 million in L+3). The 53% lift is the biggest percentage increase to date for "The Blacklist" in total viewers

· Blacklist now has 5 of top 6 biggest L+3 increases in U.S. broadcast history in total viewers.

· In L+3, "Blacklist" is up week-to-week in total viewers for each of the last three weeks. Its L+3 viewer increases are also up week to week for each of the last three weeks.

L+3 Total-Viewer Results
10/14...15.066 million
10/21...15.353 million
10/28...15.458 million
11/4...15.764 million

Total Viewer Increase from L+SD to L+3
10/14...+4.138 million
10/21...+4.916 million
10/28...+4.947 million
11/4...+5.427 million

% Increase from L+SD to L+3, Total Viewers
10/14...+38%
10/21...+47%
10/28...+47%
11/4...+53%

Biggest Increases L+SD to L+3 in U.S. Broadcast History, Total Viewers
Blacklist, Nov. 4...+5.427 million
Blacklist, Sept. 30...+5.089 million
Blacklist, Oct. 28...+4.947 million
Blacklist, Oct. 21...+4.916 million
Big Bang Theory, Oct. 24...+4.761 million
Blacklist, Oct. 7...+4.526 million

· In adults 18-49, the Nov. 4 "Blacklist" delivered the show's biggest L+3 gains to date on both a percentage basis and by rating point, adding 68% or 1.95 rating points to its next-day "live plus same day" 18-49 rating (to a 4.81 in L+3 from a 2.86 in L+SD).

· In L+3, "Blacklist" is up week-to-week in 18-49 for a fourth week in a row. Out of seven "Blacklist" telecasts to date, only the second and third have failed to grow versus the prior week in L+3 adult 18-49 ratings. "Blacklist's" L+3 increases are also up week to week both in rating point and on a percentage basis for each of the last four weeks.

L+3 Adult 18-49 Results
10/7...4.53
10/14...4.54
10/21...4.57
10/28...4.76
11/4...4.81

Rating Point Increase from L+SD to L+3, Adults 18-49
10/7...+1.44
10/14...+1.50
10/21...+1.60
10/28...+1.70
11/4...+1.95

% Increase from L+SD to L+3, Adults 18-49
10/7...+47%
10/14...+49%
10/21...+54%
10/28...+56%
11/4...+68%

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/8; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."





  [november 2013]  
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· BLACKLIST, THE (NBC)
· CASTLE (ABC)
· VOICE, THE (NBC)





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