NICKELODEON TOPS CABLE WITH KIDS AND TOTAL VIEWERS, FUELED BY ANIMATED AND PRESCHOOL HITS
SpongeBob SquarePants and Sanjay and Craig are Week's Top Series with Kids Across All TV;
Paw Patrol and Bubble Guppies Are Week's Top Preschool Series
NEW YORK-Nov. 12, 2013-Nickelodeon this week was the top basic cable net with Kids 2-11 (2.9/934K) and total viewers (1.8M), marking six straight weeks at number one. This weekly win continues to build upon Nickelodeon's more than 9 straight months of year-over-year ratings gains.
The network's performance was driven by Nick's hit animation lineup: SpongeBob SquarePants ranks as the top program with Kids 2-11 (6.0/1.9M) for the week, followed by Sanjay and Craig (5.4/1.8M). SpongeBob SquarePants and Sanjay and Craig also topped with Kids 6-11, ranking as the week's top two animated series, respectively, with that demo.
Paw Patrol marked its fourth consecutive week as TV's top preschool, averaging a 6.8/861K with K2-5. Paw Patrol was followed by Bubble Guppies, which averaged a 6.4/808K with K2-5 for the week.
Nick at Nite's original Sunday night lineup also continues to post gains: See Dad Run (Nov. 10 at 8p.m.) drew 1.2M total viewers and posted double-digit increases with Adults 18-49 (0.3/328K, +11% in delivery), Kids 2-11 (1.70/547K, +21%) and Kids 6-11 (2.1/416K, +17%). Instant Mom (8:30 p.m. ET) posted +50% delivery gains with Adults 18-49 (0.3/292K) and grew its ratings double digits with Kids 6-11 (1.6/307K, +14%).
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).