[11/26/13 - 08:46 AM]
"The Voice" Ranks #1 or Tied for #1 in Its Time Period Among the Broadcast Networks in Every Key Demographic
NBC spins the numbers for Monday, November 25.

[via press release from NBC]

Monday Results (CBS carried the 49ers-Redskins NFL telecast in San Francisco):

NBC won six of six half-hours among ABC, CBS, NBC and Fox Monday night in adults 18-49, with the #1 and #2 shows of the night on the those nets, "The Voice" and "The Blacklist."

· From 8-10:01 p.m. ET, "The Voice" (3.3 rating, 9 share in adults 18-49, 11.3 million viewers overall) ranked #1 or tied for #1 in the time period among ABC, CBS, NBC and Fox in every key demographic - adults, men and women 18-34, 18-49 and 25-54. Versus its comparable fourth live Monday episode of the prior cycle "The Voice" (3.3/9 from 8-10:01 p.m.) is up 3% in both 18-49 (3.3 vs. 3.2 on May 27) and total viewers (11.289 million vs. 10.999 million)..

· "The Voice" is #1 for the night on ABC, CBS, NBC and Fox in 18-49 and other key categories.

· From 10:01-11 p.m. ET, "The Blacklist" (3.0/8 in adults 18-49, 10.8 million viewers overall) ranked #1 in the hour among ABC, CBS and NBC in adults 18-49 and every other key demographic, with a margin of 43% in adults 18-49 versus ABC's #2 "Castle" (3.0 vs. 2.1). "The Blacklist" is the #2 show of the night on ABC, CBS, NBC and Fox in 18-49 and the #1 scripted show on those nets.

· "The Blacklist" matched its prior rating (3.0 on Nov. 11), despite last week's preemption, and equaled its top rating since Oct. 28 (3.1). In total viewers, it's the top "Blacklist" since Oct. 14 (10.9 million). And note that "Blacklist" is a heavily time-shifted show, having now generated the three biggest total-viewer increases going from L+SD to L+7 in U.S. TV history (see details below).

· Versus NBC's averages in the slot last season, last night's "Blacklist" is up 50% in 18-49 rating (3.0 vs. 2.0, L+SD non-sports) and up 89% in total viewers (10.832 million vs. 5.746 million).

· L+7: The Nov. 4 "Blacklist" delivered the largest total-viewer increase from L+SD to L+7 in U.S. TV history, growing by 6.589 million (from 10.337 million to 16.926 million). "The Blacklist" now holds the top three increase from L+SD to L+7 among total viewers in U.S. TV history. The Nov. 4 "Blacklist" also generated the show's best-ever L+SD to L+7 lift in 18-49, growing by 2.29 rating points to a 5.15 from a 2.86, an 80% gain.

· L+3: The prior telecast of "The Blacklist" on Nov. 11 generated the second biggest "live plus three day" increase in U.S. television history in total viewership, growing by 5.227 million persons (from 10.688 million viewers in "live plus same day" to 15.915 million in L+3). The only bigger increase in history came from the Nov. 4 "Blacklist," which grew by 5.427 million (from 10.337 million to 15.764 million). The 15.915 million for the Nov. 11 telecast was the biggest "Blacklist" audience in L+3 in six weeks(since Sept. 30, 16.443 million). In L+3, "Blacklist" has been up week-to-week in total viewers for each of its last four telecasts.

· "The Blacklist: has delivered the five largest total-viewer L+3 increases ever, including the only three telecasts to gain more than 5 million viewers in L+3.

· In adults 18-49, the Nov. 11 "Blacklist" delivered the show's second biggest L+3 gain to date on both a percentage basis and by rating point, adding b61% or 1.80 rating points to its next-day "live plus same day" 18-49 rating (to a 4.76 in L+3 from a 2.96 in L+SD), trailing only the increases of the prior week (+68%, +1.95 rating points).

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.2/9; CBS's "Late Show with David Letterman," 1.9/5; and ABC's "Jimmy Kimmel Live," 2.4/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.7/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [november 2013]  


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