FOR THREE CONSECUTIVE WEEKS "GOLD RUSH" IS #1 IN ALL OF TELEVISION AMONG MEN 18-49 ON NOV. 29
Discovery Channel's GOLD RUSH was #1 in all of television in Men 18-49 on Friday, Nov. 29. GOLD RUSH at 9PM/ET earned a 2.51 HH/1.86 P25-54/2.46 M25-54/1.96 M18-49 rating and delivered an average of 3.66 million total viewers P2+. It was the #1 cable program among Persons and Men 25-54/18-49 delivery, no exclusions, for six weeks in a row. GOLD RUSH was also #1 on Friday among Persons 18-34 delivery.
Additionally, GOLD RUSH was the #1 program in ALL OF TELEVISION, beating every program across the board on cable and broadcast television among Men 18-49 delivery, no exclusions, for the third week in a row, including ABC's Shark Tank, How the Grinch Stole Xmas, Shrek the Halls and 20/20, CBS' Garth Brooks: Las Vegas and Elf on a Shelf, FOX's Bones and Raising Hope, and NBC's Grimm, Dracula and Dateline Friday.
BERING SEA GOLD: UNDER THE ICE at 10 PM/ET on Friday was the #2 cable program, excluding sports, among Men 25-54 and Men 18-49 delivery. It earned 1.53 HH/1.20 P25-54 rating and delivered 2.19 million viewers P2+. Pay Dirt, the GOLD RUSH encore at 8PM/ET, was the #3 cable program, excluding sports, among Men 25-54 delivery. This week it earned a 1.32 HH/0.76 P25-54 rating and delivered 1.71 million total viewers P2+.
Driven by GOLD RUSH, BERING SEA GOLD: UNDER THE ICE, Discovery Channel was the #2 network in ALL OF TELEVISION for Men 18-49 delivery, no exclusions, beating ABC, NBC and FOX. It was also #1 cable network among adult viewers Persons 18+ and Persons and Men 25-54 and 18-49 delivery, no exclusions.
All-new episodes of GOLD RUSH and BERING SEA GOLD: UNDER THE ICE will air on Friday, December 6.