[12/05/13 - 10:46 AM]
News Flash: "Arrow" Matches Series Highs in 18-34 Demos
The CW spins the numbers for Wednesday, December 4.

[via press release from The CW]


The CW's ARROW Draws Most Watched Episode Since February, Matches Series Highs in Adults 18-34 and Men 18-34 as Dr. Barry Allen Arrives in Starling City

December 5, 2013 (Burbank, CA) - With Dr. Barry Allen making his first appearance in Starling City, The CW's ARROW last night climbed to its most watched (3.17 million) episode since February (2/27/13), and matched its series highs in both adults 18-34 (1.1/4) and men 18-34 (1.4/5), according to preliminary Live+Same Day Nielsen ratings for Wednesday, Dec. 4, 2013.

ARROW also tied for its second best performance of the season in adults 18-49 (1.1/3) and tied its second best delivery ever in men 18-49 (1.4/5).

Versus its last original episode two weeks ago, ARROW grew +19% in total viewers, +22% in adults 18-34, +10% in adults 18-49, +56% in men 18-34, and +27% in men 18-49.

ARROW ranked #1 in the 8:00-9:00p.m. hour in men 18-34.

ARROW is up versus this same week last year by +10% in adults 18-34, +27% in men 18-34 and +17% in men 18-49.

THE TOMORROW PEOPLE also rose compared to its last original episode, +6% in total viewers (1.8 million), while drawing its second best rating of the season in adults 18-34 (0.6/2), up +20% from two weeks ago. THE TOMORROW PEOPLE also improved +17% in adults 18-49 (0.7/2).

For the night, The CW was gained +14% in total viewers (2.48 million) versus two weeks ago, the most recent Wednesday with regularly scheduled programming. The network was up +14% in adults 18-34 (0.8/3), and +13% in adults 18-49 (0.9/3). It was The CW's best Wednesday night among men 18-34 (1.1/4) and men 18-49 (1.1/3) since February 2013.

This season, ARROW sees a +45% increase in Live + 7 Day viewing versus Live + Same Day viewing among total viewers, averaging 4.1 million viewers per episode in L+7. ARROW also sees a +47% gain in adults 18-34, and a +54% increase in adults 18-49 in L+7 versus L+SD. THE TOMORROW PEOPLE sees a +41% increase in total viewers, a +55% increase in adults 18-34, and a +54% jump in adults 18-49 compared to same day viewing.

  [december 2013]  


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