or


[12/06/13 - 03:23 PM]
NBC's "Macy's Thanksgiving Day Parade" Delivers Its Biggest Audience in People Meter History
NBC further spins the numbers for Thursday, November 28.

[via press release from NBC]

NBC'S "MACY'S THANKSGIVING DAY PARADE" DELIVERS ITS BIGGEST AUDIENCE IN PEOPLE METER HISTORY

The 87th Annual Parade Averages 25.2 Million Viewers, Best in the 26-Year History of Nielsen's Current Sample

A Total of 46.7 Million Watch All or Some of the Parade

'The National Dog Show Presented by Purina' Grows 16% Year to Year to Generate Its Biggest Audience in the 12 Years NBC Has Carried the Event

UNIVERSAL CITY, Calif. - Dec. 6, 2013 - NBC's Nov. 28 9 a.m.-noon ET coverage of the 87th annual "Macy's Thanksgiving Day Parade" generated the event's biggest average audience in the 26-year history of Nielsen's current People Meter sample (dating back to 1987), averaging 25.2 million viewers. That's a 12% gain versus last year's 22.4 million.

The "Macy's Thanksgiving Day Parade," hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC's "Today," scored a 6.6 rating, 27 share in adults 18-49, up 2 percent from last year's 6.5/26, making it the top parade rating in 18-49 in nine years (since 2004, 6.7).

NBC Research estimates that 46.7 million viewers watched all or some of NBC's "Macy's Thanksgiving Day Parade" coverage, up 8 percent versus last year's 43.2 million and the biggest cumulative audience for the parade in 20 years (since 1993, 47.1 million).

From noon-2 p.m. ET that day, NBC's coverage of "The National Dog Show Presented by Purina" averaged 10.7 million viewers, the biggest average audience for the annual show in the 12 years NBC has been televising it on Thanksgiving Day. Versus the 9.2 million average for the prior year, "The National Dog Show" was up 16%.

In adults 18-49, "The National Dog Show" is up year to year by 8 percent, to a 2.6/10 from a 2.4/9), to hit an eight-year high (best since 2004, 2.6 -- the event earned a 2.7 in 2003).

NBC Research estimates 22.0 million viewers watched all or some of "The National Dog Show," a 14% gain over last year's estimate of 19.3 million and best yet in NBC's 12 years carrying the dog show.

The annual dog show is one of the oldest and most prestigious sporting events in North America. NBC's coverage was hosted by John O'Hurley and featured the commentary of expert analyst David Frei.





  [december 2013]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[04/20/18 - 11:01 AM]
Disney Junior's "Muppet Babies" Grows to New Series Highs
Disney Channel further spins the numbers for Friday, April 13.

[04/20/18 - 08:33 AM]
Thursday's Broadcast Ratings: CBS Holds Off Surge from ABC, "Scandal" Finale
The Eye wins the night among total viewers and adults 18-49.

[04/19/18 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off NBC's "Voice" Special
A special Wednesday episode of the Peacock's franchise boosts the Peacock last night.

[04/18/18 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC, "Roseanne" Top Demos; CBS Leads Total Viewers
The Alphabet continued its adults 18-49 reign last night, as did the Eye in total audience.

[04/17/18 - 08:20 AM]
Monday's Broadcast Ratings: NBC Continues Its Reign in Viewers, Demos
"The Voice" once again tops the charts in both categories.

[04/16/18 - 11:15 AM]
1.2 Million Viewers Tuned in to "Shotmakers'" Two-Night Premiere on Golf Channel, Youngest Primetime Audience Since 2016
Golf Channel spins the numbers for Monday, April 9 and Tuesday, April 10.

[04/16/18 - 08:37 AM]
Sunday's Broadcast Ratings: "Academy of Country Music Awards" Push CBS in Front
The Eye wins the evening in both total viewers and adults 18-49.

[04/15/18 - 08:44 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
The Peacock edges the competition among adults 18-49 last night.

[04/15/18 - 08:31 AM]
ESPN & ABC's NBA Playoffs Opening Saturday Ratings Highest in Five Years
ESPN spins the numbers for Saturday, April 14.

[04/14/18 - 08:54 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off the Competition
The Eye tops the night in both total viewers and adults 18-49.

[04/13/18 - 11:24 AM]
Animal Planet Has Highest Rated Quarter In Two Years in 1Q18
Animal Planet further spins the numbers for the quarter to date.

[04/13/18 - 08:11 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Tops Viewers, Demos for CBS
The Eye continues its reign on the night in both categories.

[04/12/18 - 12:24 PM]
The Return of "Trading Spaces" Designs a Ratings Win for TLC
TLC further spins the numbers for Saturday, April 7.

[04/12/18 - 08:14 AM]
Wednesday's Broadcast Ratings: "Empire" Rises in FOX's Latest Demo Victory
CBS however is still the most-watched broadcaster last night.

[04/11/18 - 12:45 PM]
Spring Break Event Episodes of Disney Channel's "Stuck in the Middle" and "Bizaardvark" Claim Friday's Top 2 Telecasts in Key Kids Demos
Disney Channel further spins the numbers for Friday, April 6.