or


[12/06/13 - 03:23 PM]
NBC's "Macy's Thanksgiving Day Parade" Delivers Its Biggest Audience in People Meter History
NBC further spins the numbers for Thursday, November 28.

[via press release from NBC]

NBC'S "MACY'S THANKSGIVING DAY PARADE" DELIVERS ITS BIGGEST AUDIENCE IN PEOPLE METER HISTORY

The 87th Annual Parade Averages 25.2 Million Viewers, Best in the 26-Year History of Nielsen's Current Sample

A Total of 46.7 Million Watch All or Some of the Parade

'The National Dog Show Presented by Purina' Grows 16% Year to Year to Generate Its Biggest Audience in the 12 Years NBC Has Carried the Event

UNIVERSAL CITY, Calif. - Dec. 6, 2013 - NBC's Nov. 28 9 a.m.-noon ET coverage of the 87th annual "Macy's Thanksgiving Day Parade" generated the event's biggest average audience in the 26-year history of Nielsen's current People Meter sample (dating back to 1987), averaging 25.2 million viewers. That's a 12% gain versus last year's 22.4 million.

The "Macy's Thanksgiving Day Parade," hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC's "Today," scored a 6.6 rating, 27 share in adults 18-49, up 2 percent from last year's 6.5/26, making it the top parade rating in 18-49 in nine years (since 2004, 6.7).

NBC Research estimates that 46.7 million viewers watched all or some of NBC's "Macy's Thanksgiving Day Parade" coverage, up 8 percent versus last year's 43.2 million and the biggest cumulative audience for the parade in 20 years (since 1993, 47.1 million).

From noon-2 p.m. ET that day, NBC's coverage of "The National Dog Show Presented by Purina" averaged 10.7 million viewers, the biggest average audience for the annual show in the 12 years NBC has been televising it on Thanksgiving Day. Versus the 9.2 million average for the prior year, "The National Dog Show" was up 16%.

In adults 18-49, "The National Dog Show" is up year to year by 8 percent, to a 2.6/10 from a 2.4/9), to hit an eight-year high (best since 2004, 2.6 -- the event earned a 2.7 in 2003).

NBC Research estimates 22.0 million viewers watched all or some of "The National Dog Show," a 14% gain over last year's estimate of 19.3 million and best yet in NBC's 12 years carrying the dog show.

The annual dog show is one of the oldest and most prestigious sporting events in North America. NBC's coverage was hosted by John O'Hurley and featured the commentary of expert analyst David Frei.





  [december 2013]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[01/17/17 - 12:08 PM]
"It's Always Sunny in Philadelphia" Builds on Record-Setting Season Premiere
FXX further spins the numbers for Wednesday, January 11.

[01/17/17 - 11:02 AM]
"Nashville" on CMT Ratings Soar with Newest Episode Outpacing the Premiere as CMT's Most Watched Original Telecast Ever
CMT further spins the numbers for Thursday, January 12.

[01/17/17 - 09:50 AM]
Monday's Broadcast Ratings: "The Bachelor" Keeps ABC in Front
The Alphabet continues its win streak among adults 18-49.

[01/16/17 - 11:39 AM]
"Taboo" Delights in FX Premiere
FX further spins the numbers for Tuesday, January 10.

[01/16/17 - 09:37 AM]
Sunday's Broadcast Ratings: NFL Playoffs Score Big for NBC, FOX
Nearly 49 million viewers turned into FOX at its peak for its Packers-Cowboys showdown.

[01/16/17 - 07:38 AM]
Steelers-Chiefs Score a Record Overnight Rating for a Primetime NFL Wild Card or Divisional Playoff Game
NBC spins the numbers for Sunday, January 15.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 08:56 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Blue Bloods" leads the night in both categories.

[01/14/17 - 08:42 AM]
"Shark Tank" Scores a Season High in Viewers
ABC spins the numbers for Friday, January 13.

[01/14/17 - 08:32 AM]
"Grimm" Retains 96% of Last Week's Season Debut in Total Viewers
NBC spins the numbers for Friday, January 13.

[01/13/17 - 04:01 PM]
Science Channel Series Premiere of "MythBusters: The Search" Breaks Into Cable's Top 20 Among Key Demos on Jan. 7
Science Channel further spins the numbers for Saturday, January 7.

[01/13/17 - 11:00 AM]
Travel Channel's "Bizarre Foods: Delicious Destinations" Scores Highest-Rated Season Ever
In the midst of the season, the network quickly commissioned 48 additional episodes that will begin airing in April 2017.

[01/13/17 - 09:30 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye wins the night in total viewers and adults 18-49 despite a repeat "The Big Bang Theory."

[01/12/17 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC Tops Demo Race with Comedies
"Modern Family" helps pave the way to an adults 18-49 victory.