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[12/06/13 - 08:22 AM]
"Scandal" Hits a 6-Week High Against the "Sound of Music" and Builds on Its "Grey's" Lead-In by a Best-Ever 29%
ABC spins the numbers for Thursday, December 5.

[via press release from ABC]

"Scandal" Hits a 6-Week High Against the "Sound of Music" and Builds on Its "Grey's" Lead-In by a Best-Ever 29%

ABC Thursday Prime (8-11pm - 6.6 million and 2.2/6 in AD18-49): Despite facing NBC's high-rated 3-hour live The Sound of Music, ABC was up 5% from its most recent regular Thursday lineup two weeks ago to deliver a 5-week high on the night in Adults 18-49 - since 10/31/13. In Adults 18-49, ABC's Scandal finished as the #2 TV series of the night for its 4th straight telecast, behind only CBS' The Big Bang Theory. In addition, Scandal and Grey's Anatomy continued to stand as Thursday's Top 2 dramas with young adults.

Scandal (10-11pm - 8.6 million and 3.1/8 in AD18-49): Building on its Grey's lead-in against the final hour of NBC's Sound of Music by a best-ever 29% at 10pm, ABC's Scandal was up over it last telecast two weeks ago by 7% in Adults 18-49 to earn a 6-week high - since 10/17/13.

· Despite the big competition, Scandal was up by double-digits over its telecast on the same night last year (7.4 million and 2.5/7 on 12/6/12) in Total Viewers (+16%) and Adults 18-49 (+24%). On average, Scandal is up 57% over the same point last year in Adults 18-49, making it TV's fastest-growing returning series this season and ABC's highest-rated show in the time slot since Lost during the 2007-08 season.

· Season to date in the C3 Adult 18-49 ratings, ABC's Scandal (3.58 rating) just moved ahead of NBC's Blacklist (3.55 rating) in the most recent week of data as the season's #1 broadcast drama in the key advertiser measure.

ABC's "Wonderland" Hits Best Adult 18-49 Rating Since 10/24/13

ABC's Once Upon a Time in Wonderland was up 11% from its most recent telecast to its best Adult 18-49 number since 10/24/13.

Quick Take for Thursday, December 5, 2013 (Fast Affiliate Live + Same Day Ratings)

Against Big Competition, ABC Posts a 5-Week High on Thursday in Adults 18-49

"Once Upon a Time in Wonderland" Earns its Top Young Adult Numbers in 6 Weeks

Up 140% from its Lead-in, "Grey's" Beats its Regular Competition in Adults 18-49

Building on its Adult 18-49 Lead-in by a Best-Ever 29%, "Scandal" Grows to its Best Performance Since Mid-October

"Scandal" Moves Past "Blacklist" as the Season's No. 1 Drama in C3 Adults 18-49

ABC Thursday Prime (8:00-11:00 p.m. - 6.6 million and 2.2/6 in AD18-49):

Despite facing NBC's high-rated 3-hour live "The Sound of Music," ABC was up 5% from its most recent regular Thursday line-up two weeks ago to deliver a 5-week high on the night in Adults 18-49 - since 10/31/13.

· In Adults 18-49, ABC's "Scandal" finished as the No. 2 TV series of the night for its 4th-straight telecast, behind only CBS' "The Big Bang Theory." In addition, "Scandal" and "Grey's Anatomy" continued to stand as Thursday's Top 2 dramas with young adults.

Please Note: ABC's Thursday line-up was pre-empted in Houston for local NFL coverage.

"Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 3.6 million and 1.0/3 in AD18-49):

From 8:00-9:00 p.m., ABC's "Once Upon a Time in Wonderland" grew over its most recent telecast in Total Viewers (+2%), Adults 18-49 (+11%) and Adults 18-34 (+50%). In fact, the ABC drama earned its highest young adult numbers since October 24, 2013.

"Grey's Anatomy" (9:00-10:00 p.m. - 7.5 million and 2.4/6 in AD18-49):

Building on its lead-in by 140% at 9:00 p.m., ABC's "Grey's Anatomy" beat out its regular time period competition in Adults 18-49, leading CBS' comedies in the hour (+9% - "The Crazy Ones"/"Two and a Half Men" = 2.2/6) and more than doubling Fox's "Glee" (+118% - 1.1/3).

"Scandal" (10:00-11:00 p.m. - 8.6 million and 3.1/8 in AD18-49):

Building on its "Grey's" lead-in against the final hour of NBC's "Sound of Music" by a best-ever 29% at 10:00 p.m., ABC's "Scandal" was up over its last telecast by 7% in Adults 18-49 to earn its best number since mid-October - since 10/17/13.

· Despite big competition, "Scandal" surged by double-digit percentages year to year (7.4 million and 2.5/7 on 12/6/12) in Total Viewers (+16%) and Adults 18-49 (+24%). On average, "Scandal" is up 57% over the same point last year in Adults 18-49, making it TV's fastest-growing returning series this season and ABC's highest-rated show in the time slot since "Lost" during the 2007-08 season.

· Season to date in the C3 Adult 18-49 ratings, ABC's "Scandal" (3.58 rating) just moved ahead of NBC's "Blacklist" (3.55 rating), with the most recent week of data, to become the season's No. 1 broadcast drama in the key advertiser measure.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 12/05/13.





  [december 2013]  
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· BIG BANG THEORY, THE (CBS)
· BLACKLIST, THE (NBC)
· GREY'S ANATOMY (ABC)
· ONCE UPON A TIME IN WONDERLAND (ABC)
· SCANDAL (ABC)
· SOUND OF MUSIC LIVE!, THE (NBC)





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