or


[01/03/14 - 08:27 AM]
ABC's New Thursday Line-up Finishes #2 - "The Taste" Beats NBC's Comedy Premiere Block and "The Assets" Nearly Ties "Parenthood" at 10pm
ABC spins the numbers for Thursday, January 2.

[via press release from ABC]

ABC's New Thursday Line-up Finishes #2 - "The Taste" Beats NBC's Comedy Premiere Block and "The Assets" Nearly Ties "Parenthood" at 10pm

ABC Thursday Prime (8-11pm - 4.4 million and 1.1/3 in AD18-49): Featuring the season premiere of The Taste and the first part of The Assets mini-series (ABC's new 8-week Thursday line-up until the mid-season return of its dramas in February), the Net took second place on Thursday, outdrawing NBC's premiere line-up by 33% in Total Viewers (4.4 million vs. 3.3 million) and tying in Adults 18-49 (1.1/3).

The Taste (8-10pm - 4.7 million and 1.2/3 in AD18-49): Taking second place from 8-10pm to CBS, ABC's Season 2 premiere of The Taste (4.7 million and 1.2/3) beat out NBC's 2-hour comedy premiere block by strong margins (Community/Community/Sean Saves the World/Michael J Fox Show = 3.0 million and 1.0/3), leading by 57% in Total Viewers and by 20% in Adults 18-49. The ABC unscripted series built 8% in Adults 18-49 from its first hour to it second hour.

· The Taste was up 34% over its Season 1 finale in Total Viewers and held steady Adults 18-49 (3.5 million and 1.2/3 on 3/12/13), outdrawing the final 3 telecasts of its first season - best since 2/19/13. Please note: The Taste debuted last year in late-January with higher overall viewing levels on Tuesday night against repeat competition on CBS.

The Assets (10-11pm - 3.8 million and 0.7/2 in AD18-49): Part 1 of the 8-part mini-series, ABC's The Asset drew 3.8 million viewers to nearly catch NBC's time-period established Parenthood (4.0 million) in the 10pm hour, pacing within just 200k viewers of the NBC veteran drama.

Quick Take for Thursday, January 2, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC's New Thursday Line-Up Earns Second with a 33% Viewer Advantage Over NBC

From 8-10pm, ABC's Season 2 Opener of "The Taste" Outdelivers NBC's 2-Hour Premiere Comedy Block and Surges 34% from its Season 1 Finale in Total Viewers

Part 1 of ABC's "The Assets" Mini-Series Nearly Ties NBC's "Parenthood" in Viewers

ABC Thursday Prime (8:00-11:00 p.m. - 4.4 million and 1.1/3 in AD18-49):

Featuring the season premiere of "The Taste" and the first part of "The Assets" mini-series (ABC's new 8-week Thursday line-up until the mid-season return of its dramas in February), the Net took second place on Thursday, outdrawing NBC's premiere line-up by 33% in Total Viewers (4.4 million vs. 3.3 million) and tying in Adults 18-49 (1.1/3).

"The Taste" (8:00-10:00 p.m. - 4.7 million and 1.2/3 in AD18-49):

Taking second place from 8:00-10:00 p.m. to CBS, ABC's season 2 premiere of "The Taste" (4.7 million and 1.2/3) beat out NBC's 2-hour comedy premiere block by strong margins ("Community"/"Community"/"Sean Saves the World"/"Michael J Fox Show" = 3.0 million and 1.0/3), leading by 57% in Total Viewers and 20% in Adults 18-49. The ABC unscripted series built 8% in Adults 18-49 from its first hour to its second hour.

· "The Taste" was up 34% over its season 1 finale in Total Viewers and held steady in Adults 18-49 (3.5 million and 1.2/3 on 3/12/13), outdrawing the final 3 telecasts of its first season - best since 2/19/13. Please note: "The Taste" debuted last year in late-January with higher overall viewing levels on Tuesday night against repeat competition on CBS.

"The Assets" (10:00-11:00 p.m. - 3.8 million and 0.7/2 in AD18-49):

Part 1 of an 8-part mini-series, ABC's "The Assets" nearly tied NBC's time-period established "Parenthood" in the 10:00 p.m. hour, pacing within just 200k viewers (3.8 million vs. 4.0 million).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has increased to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 01/02/14.





  [january 2014]  
S
M
T
W
T
F
S
   


· ASSETS, THE (ABC)
· COMMUNITY (YAHOO)
· MICHAEL J FOX SHOW, THE (NBC)
· PARENTHOOD (NBC)
· SEAN SAVES THE WORLD (NBC)
· TASTE, THE (ABC)





most recent ratings | view all posts
[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.

[08/25/15 - 08:43 AM]
Monday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
The Alphabet's "Bachelor in Paradise" surges 20% from last week among adults 18-49.

[08/25/15 - 08:43 AM]
NBC Ties for the Monday Win Among the Big 4 in 18-49
NBC spins the numbers for Monday, August 24.

[08/25/15 - 08:37 AM]
"Bachelor in Paradise" and "Bachelor in Paradise: After Paradise" Both Hit Series Highs in Overall Viewers and Young Adults
ABC spins the numbers for Monday, August 24.

[08/24/15 - 01:46 PM]
"Fear the Walking Dead" Becomes the #1 Series Premiere in Cable History in Total Viewers and All Key Demos
AMC spins the numbers for Sunday, August 23.

[08/24/15 - 01:40 PM]
Investigation Discovery Shatters Network Records with the New Season Premiere of "Homicide Hunter: Lt. Joe Kenda," Delivering 3.8 Million Viewers P2+
Investigation Discovery further spins the numbers for Tuesday, August 18.

[08/24/15 - 12:43 PM]
"Under the Dome" Is the Week's Top Program in Live +7-Day Lift in Viewers and Adults 18-49 for the Second Straight Week
CBS further spins the numbers for the week of August 3-9.

[08/24/15 - 12:06 PM]
ABC Family's "The Fosters" Hits Multi-Month Highs for Summer Finale; Season Debut of "Young & Hungry" Wins Its Time Period Across Target Demos
ABC Family further spins the numbers for Monday, August 17 and Wednesday, August 19.

[08/24/15 - 08:41 AM]
Sunday's Broadcast Ratings: FOX Tops Demos with NFL Preseason
Coverage of the Rams at the Titans puts the network on top among adults 18-49.