or


[01/16/14 - 02:38 PM]
ABC Family Comedies "Melissa & Joey" and "Baby Daddy" Set Near 1 1/2 Year Highs in Key Demos in Their Winter Premieres
ABC Family spins the numbers for Wednesday, January 15.

[via press release from ABC Family]

Winter Premieres of "Melissa & Joey" and "Baby Daddy" Garner Near 1-and-a-Half-Year Highs in Target Demographics, Stand as Cable TV's #1 Series/Original Series in Their Time Periods

"Melissa & Joey" (8:00-8:30 p.m.)

At 8 o'clock, against heightened competition, the winter debut of "Melissa & Joey" stood as the series' #1 telecast in close to 1-and-a-half years in Total Viewers (1.3 million), Adults 18-34 (445,000/0.7 rating), Women 18-34 (365,000/1.1 rating), Adults 18-49 (756,000/0.6 rating), Women 18-49 (567,000/0.9 rating) and Females 12-34 (456,000/1.0 rating) - since 8/29/12 - and was its #2 telecast in the time span in Viewers 12-34 (559,000/0.6 rating).

· "Melissa & Joey" qualified as cable TV's #1 telecast in the time period among Women 18-34, Women 18-49 and Females 12-34, and the #1 original scripted cable TV series in Adults 18-34, Adults 18-49 and Viewers 12-34.

· Compared to its debut last summer (5/29/13), "Melissa & Joey" built by double digits across target categories, including by 35% in Total Viewers (1.3 million vs. 966,000), by 27% in Adults 18-34 (445,000 vs. 351,000), by 18% in Adults 18-49 (756,000 vs. 640,000) and by 20% in Viewers 12-34 (559,000 vs. 467,000).

· Based on full week DVR viewing levels last summer, "Melissa & Joey" grew by double digits across all categories, climbing to 1.4 million Total Viewers (+55% - vs. 905,000), 872,000 Adults 18-49 (+55% - vs. 544,000) and 790,000 Viewers 12-34 (+69% - vs. 468,000).

"Baby Daddy" (8:30-9:00 p.m.) At 8:30 p.m., versus increased in-season broadcast competition, the winter premiere of ABC Family's #1 comedy of all time, "Baby Daddy," ranked as the series' #1 telecast in nearly 1-and-a-half years in Women 18-34 (362,000/1.1 rating) and Women 18-49 (526,000/0.8 rating) - since 8/29/12 - and out-delivered its launch last summer by robust double digits across all target demos.

· "Baby Daddy" stood as cable TV's #1 telecast in the half hour in Females 12-34, and was the #1 original scripted cable TV telecast in Adults 18-34 (458,000/0.7 rating), Women 18-34, Adults 18-49 (725,000/0.6 rating), Women 18-49 and Viewers 12-34 (546,000/0.6 rating).

· Versus its Summer 2013 debut (5/29/13), "Baby Daddy" surged by double digits across target categories, including by 28% in Total Viewers (1.1 million vs. 862,000), by 46% in Adults 18-34 (458,000 vs. 314,000), by 37% in Adults 18-49 (725,000 vs. 529,000) and by 27% in Viewers 12-34 (546,000 vs. 431,000).

· Based on a full week of DVR viewing last summer, "Baby Daddy" netted sizeable double digit gains across all core demos, climbing to 1.4 million Total Viewers (+50% - vs. 931,000), 907,000 Adults 18-49 (+56% - vs. 583,000) and 708,000 Viewers 12-34 (+55% - vs. 457,000).

Source: NTI, U.S. ratings, 1/15/14, Live + SD; L+7 vs. L+SD: 5/29/13-9/4/13, 8-9p.m. originals. Excludes specials.





  [january 2014]  
S
M
T
W
T
F
S
   


· BABY DADDY (FREEFORM)
· MELISSA & JOEY (ABC FAMILY)





most recent ratings | view all posts
[09/04/26 - 11:49 AM]
ABC News Wins Friday Night and Late Night
"20/20" posted double-digit gains week to week in Adults 25-54 and Adults 18-49, hitting 6-week highs in both measures.

[09/02/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 24
"Reacher," "Sterling Point," "Off Campus," "Ride or Die," and "The Traitors" led all original series worldwide.

[09/02/26 - 08:37 AM]
New Mexico State at Florida State Delivers The CW's Most-Watched Sports Broadcast in Network History
Viewership peaked at 2.4 million total viewers from 9:15-9:30pm ET as the Florida State Seminoles defeated the New Mexico State Aggies 34-17.

[09/01/26 - 04:00 PM]
2026 Little League Baseball World Series Delivered Largest Audience Since 2015
The Championship Game between CuraƧao and Henderson, Nevada, averaged 2.9M viewers on ABC, up 21% year over year.

[09/01/26 - 03:16 PM]
FOX IndyCar Continues Viewership Momentum
950,000 viewers watched Arrow McLaren driver Pato O'Ward deliver the first of two victories from the Milwaukee Mile Sunday on FOX.

[09/01/26 - 03:01 PM]
FOX Saturday Baseball Is No. 1 Among All Networks
3,161,000 viewers tuned-in for a two-game slate highlighted by the Yankees' 9-2 win over the Red Sox in most of the country.

[09/01/26 - 02:54 PM]
ESPN Delivers Top Games in College Football's Week 0
4.9 million viewers tuned into the North Carolina Tar Heels defeat the TCU Horned Frogs in Dublin, Ireland.

[09/01/26 - 02:28 PM]
Players Era Volleyball Showcase Serves Second Most-Watched Volleyball Telecast Ever on FOX
1,040,000 viewers watched Nebraska beat Texas Sunday afternoon on FOX.

[08/26/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 17
"Reacher," "Sterling Point," "Ride or Die," "Off Campus," and "The Traitors" led all original series worldwide.

[08/26/26 - 08:00 AM]
Fever-Sky on "Sunday Night Basketball" on NBC and Peacock Is the Most-Watched WNBA Regular-Season Game Since Opening Weekend of League's Inaugural 1997 Season
The game peaked at 3.82 million viewers.

[08/25/26 - 03:10 PM]
ESPN Delivered Its Second Most-Watched MLB Little League Classic Ever!
The audience peaked at 2.2 million viewers during the 9:45 p.m. ET quarter-hour.

[08/25/26 - 03:03 PM]
FOX Saturday Baseball Stays Hot with 3,079,000 Viewers, Most-Watched MLB Telecast of the Week on Any Network
The network's coverage reached a peak audience of 3,779,000 viewers from 9:45 - 10 PM ET.

[08/25/26 - 02:20 PM]
FOX Sports Scores Landslide Win with Freedom 250
Coverage reached a peak viewership of 3,482,000 viewers from 2:30-2:45 PM ET.

[08/25/26 - 12:58 PM]
"Who Wants to Be a Millionaire" Dominates During Show's Summer Run - Jumping Over Last Year's Average by +9%
The series also stands as Wednesday's No. 1 primetime program among Total Viewers in each of its five weeks.

[08/25/26 - 12:01 PM]
Netflix Top 10: Week of August 17 - "Outer Banks" Strikes Gold at No. 1 in This Week's Top 10
"My Brilliant Career" traversed the Australian bush to land at No. 2 on the English TV list with 4.7 million views.