[01/20/14 - 08:46 AM]
NBC Movie of the Week "Bridesmaids" Grows by 71% in Adults 18-49 from Its First Hour to Its Third
NBC spins the numbers for Sunday, January 19.

[via press release from NBC]

Sunday Results:

· The NBC Movie of the Week "Bridesmaids" averaged a 0.9/2 in 18-49 and 3.2 million viewers overall from 8-11 p.m. ET. For its third hour from 10-11 p.m. ET "Bridesmaids" ranked #2 among the Big 4 in adults 18-49, behind only Fox's NFL-boosted results.

· From its first hour to its third, "Bridesmaids" grew by 71% in adults 18-49 (to a 1.2 from a 0.7), 67% in adults 25-54 (1.5 vs. 0.9) and 47% or 2.8 million persons in total viewers (4.0 million vs. 2.8 million).

· "Dateline NBC" (0.8/2 in 18-49, 4.3 million viewers overall) grew from its first half-hour to its second by 43% in adults 18-49 (to a 1.0 from a 0.7), 44% in adults 25-54 (1.3 vs. 0.9) and 24% in total viewers (4.7 million vs. 3.8 million).

· For the night, NBC tied ABC and CBS for #2 behind NFL-boosted Fox in adults 18-49 and tied ABC for #2 in adults 18-34.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [january 2014]  


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