[01/26/14 - 09:00 AM]
"Saturday Night Live" Is the #1 Telecast of the Night on the Big 4 Networks in Both Metered-Market Households and 18-49 Rating in the Local People Meters
NBC spins the numbers for Saturday, January 25.

[via press release from NBC]

In Late-Night Metered-Market Household Averages for Saturday night:

· "Saturday Night Live," with host Jonah Hill and musical guest Bastille, averaged a 4.8/12 in household results in Nielsen's 56 metered markets and a 2.6/11 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in both metered-market households and 18-49 rating in the Local People Meters.

· Versus the top primetime program on the Big 4 networks last night, "SNL" was rated 37% higher in metered-market households (4.8 vs. 3.5 for CBS's "48 Hours"). In adults 18-49 in the Local People Meters, "SNL" doubled the night's #2 telecast on ABC, CBS, NBC or Fox (2.6 vs. 1.3 for "UFC on Fox").

Saturday Primetime Results:

· A rebroadcast of "Saturday Night Live," with host and musical guest Drake (0.9/3 in 18-49, 2.7 million viewers overall from 10-11 p.m. ET) delivered the second-best "SNL" encore rating in this time slot so far this season in adults 18-49, trailing only the 1.0/4 scored on Dec. 21 with an episode hosted by Paul Rudd and featuring musical guest One Direction.

· The 10 p.m. "Saturday Night Live" encore won the time period among ABC, CBS and NBC in adults 18-49, adults, men and women 18-34 and other key demos. From its first half-hour to its second, the 10 p.m. "SNL" rebroadcast grew or held steady in every key measure, including gains of 13% in adults 18-49 (to a 0.9 rating from a 0.8), 17% in adults 18-34 (0.7 vs. 0.6) and 50% in men 18-34 (0.9 vs. 0.6).

· The NBC Special "Shaun White: Russia Calling" (0.4/1 in 18-49, 2.1 million viewers overall from 8-10 p.m. ET) grew from its first half-hour to its second by 0.1 of a rating point or 25% in adults 18-49 (to a 0.5 from a 0.4). In the time slot, "Shaun White: Russia Calling" ranked #2 or tied for #2 among the Big 4 nets in adults, men and women 18-34.

· At 9 p.m., an encore telecast of "The Blacklist" (0.4/1 in 18-49, 1.9 million viewers overall) retained its full lead-in in adults 18-49.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [january 2014]  


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