[01/28/14 - 12:58 PM]
Discovery Channel Smashes Monthly Ratings and Viewership in January and Delivers the Most Watched Month Ever
Discovery spins the numbers for the month of January.

[via press release from Discovery]


Klondike Drives Discovery Channel to Double Digit Viewers Increases in Jan. 2014 vs. Jan. 2013

The success of Klondike, Discovery Channel's critically acclaimed first ever mini-series, drove Discovery Channel to deliver its BEST MONTH EVER in total viewers and key demos. With strong performances by popular series that included Fast N' Loud, Alaska: The Last Frontier, Bering Sea Gold, Moonshiners, The Dirt, Street Outlaws and Gold Rush, Discovery Channel delivered its best January in network history. Discovery also beat broadcast television networks among Men on various nights as numerous Discovery series were the #1 program on their respective nights.

Discovery delivered its best month ever among Households, Total Viewers P2+, Persons and Men M18+ and Persons and Men 25-54 delivery, no exclusions. Discovery Channel delivered its best January ever among Households, Total Viewers P2+, Persons and Men 18+, Persons and Men 25-54 delivery, no exclusions. It was also the second most watched January in network history among Women 25-54 delivery.

Discovery Channel ranked in the top 10 cable networks for January, no exclusions, across key demos including Men 25-54 (#2), Men 18-49 (#2), Persons 25-54 (#4), Persons 18-49 (#4), Men 18-34 (#6), and Persons 18-34 (#8) delivery. Discovery Channel was as the #2 Prime Time cable network for Men in January (Men 25-54/18-49 delivery), no exclusions, behind only ESPN.

January Prime Time for Discovery delivered double digit increases in average total viewers P2+ with 1.77 million (+12% from Jan. 2013) and 936,000 in Persons 25-54 (+3% from Jan. 2013).

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than two billion cumulative subscribers in 223 countries and territories. Discovery is dedicated to satisfying curiosity through 162 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of 20 television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is the leading provider of educational products and services to schools, including an award-winning series of digital textbooks, and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit www.discoverycommunications.com.

  [january 2014]  


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