DIY NETWORK KICK STARTS 2014 WITH MOST-WATCHED MONTH EVER
Rev Run's Renovation and Rehab Addict Help Drive January Viewership
New York [For Immediate Release - January 28, 2014] DIY Network had its most-watched month ever in January, averaging 107,000 P25-54 prime impressions. In fact, the network capped its most-watched month by delivering its most watched week ever for the week of 1/20/14, averaging 124,000 P25-54 impressions in prime. Additionally, the weekend of 1/26/14 was its most watched weekend ever, averaging 145,000 P25-54 impressions from 7 a.m. - 8 p.m.
Rev Run (Rev Run's Renovation), Nicole Curtis (Rehab Addict), Robert Kulp and Mike Whiteside (Salvage Dawgs) and Mike Holmes (Holmes Makes It Right) were among the dynamic network stars and series attracting upscale audiences in every key demo. Nearly 40% of DIY Network's P25-54 audience is made up of upscale viewers and the network ranks #9 among all cable networks for upscale audience composition.
"This is exactly the kind of audience momentum we want to see in advance of Super Bowl XLVIII and the 2014 Winter Olympics," said Kathleen Finch, president, HGTV and DIY Network. "Of course, everyone loves these important, once-in-a-lifetime events, but for those who still need inspiration to tackle real life Herculean challenges in home renovation, we continue to offer compelling viewing alternatives."
Upcoming series for DIY Network in 2014 include the May premiere of Daryl's Restoration Over-Hall, starring rock legend Daryl Hall, and new episodes of fan favorites Vanilla Ice Project and Holmes Inspection.
ABOUT DIY NETWORK
DIY Network, from the makers of HGTV and Food Network, is the go-to destination for rip-up, knock-out home improvement television. Currently in more than 58 million homes, DIY Network's programming covers a broad range of categories, including home improvement and landscaping. The network's award-winning website, DIYNetwork.com, consistently ranks among America's top home and garden Internet destinations for entertaining videos, home improvement advice, step-by-step instructions, message boards, blogs, an interactive program guide and more. Headquartered in Knoxville, Tenn., DIY Network is wholly owned by Scripps Networks Interactive, Inc. (SNI). Viewers can become fans of DIY Network and interact with other home improvement enthusiasts through Facebook, Twitter, Instagram, and Pinterest. To find DIY Network's satellite and cable channel designations, check local listings or visit DIYNetwork.com/tv.