or


[02/04/14 - 01:02 PM]
Hallmark Channel's Inaugural "Kitten Bowl" Draws 3.2 Million Unduplicated Viewers
The Hallmark Channel spins the numbers for Sunday, February 2.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL'S INAUGURAL "KITTEN BOWL" DRAWS 3.2 MILLION UNDUPLICATED VIEWERS

#Kittenbowl A Top Twitter Trender In Its Debut

Hallmark Channel, the Heart of TV, scored with the debut of its newest annual tradition, Kitten Bowl, which drew 3.2 million unduplicated viewers during its Sunday February 2, 12-3pm premiere. In addition, the premiere and its 3 encores reached a total of 6.1 million viewers (P2+). The program, part of the network's advocacy campaign Hallmark Channel's Pet Project, outperformed the corresponding time period average from one year ago across key demographics including 41% among households; 39% among adults 25-54; and 14% among women 25-54.

In addition to drawing tune-in, Kitten Bowl became the Hallmark Channel's most successful social media campaign to date, named one of the three most social new shows of the week. #KittenBowl (and related terms) spiked 97% and garnered 50,000 plus tweets during Sunday alone. The show reached 23 million overall and trended on Twitter during the course of its broadcast. (Source: TweetReach, YahooSeachData, @thewitspotter)

"We're thrilled with the performance of our inaugural broadcast of Kitten Bowl," said Bill Abbott, president and CEO, Crown Media Family Networks. "The show clearly resonated with viewers and took social media by storm, trending on Twitter much of the day. We are extremely proud that all 71 of the kitten athletes who participated found loving homes, while Hallmark Channel further raised awareness of the epidemic of pet homelessness in our country."

The 3-hour special was hosted by TV personality and national spokesperson for North Shore Animal League America, Beth Stern, with commentary by legendary Yankees announcer, John Sterling, and participation by a wide range of celebrities, including Regis Philbin, Hoda Kotbe, Renee Herlocker, Rachael Ray, Lisa Vanderpump, Rocco Dispirito, Nicky Hilton, Kelly Rutherford, Chuck Nice, Bob Harper, Maksim Chmerkovskiy, and Kristen Aldridge.

In addition to celebrity support with tweets from Whitney Cummings, Evan Rachel Wood, Candace Cameron Bure, Beth Maitland and members of the LA Kings, among others, North Shore Animal League America and Last Hope Animal Rescue and Rehabilitation, and their shelter partners, held adoption events in support of Kitten Bowl. The events kept consumers engaged in the message of the importance of adopting shelter animals and the plight they endure.

Kitten Bowl is executive produced by JD Roth, Todd Nelson, Adam Kaloustian and Brant Pinvidic of Eyeworks USA (previously 3 Ball Productions) whose credits include Biggest Loser (NBC), Extreme Weight Loss (ABC) and My Cat From Hell (Animal Planet), among others. Co-executive producer is Jesse Drollette.

Source: The Nielsen Company, January 27 - February 2, 2014

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 86 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to a range of lifestyle programming, anchored by Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel's sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube





  [february 2014]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[11/15/19 - 08:12 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Continues Its Reign
FOX overshadows the evening in both total viewers and adults 18-49.

[11/14/19 - 08:09 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Put ABC in Front
The Alphabet's annual presentation is on par with a year ago among adults 18-49.

[11/13/19 - 08:13 AM]
Tuesday's Broadcast Ratings: "The Voice," "This Is Us" Top Demos for NBC
The Peacock wins the night among adults 18-49 while CBS is the most-watched network overall.

[11/12/19 - 08:15 AM]
Monday's Broadcast Ratings: FOX Takes Home Adults 18-49 Crown
"9-1-1" powers the network to the top spot in the key demographic.

[11/11/19 - 08:17 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Dominates for NBC
The Peacock's NFL franchise easily wins the night in all categories.

[11/10/19 - 09:14 AM]
Saturday's Broadcast Ratings: FOX Gets Boost from College Football
The network's primetime coverage leads the evening in both total viewers and adults 18-49.

[11/09/19 - 08:26 AM]
Friday's Broadcast Ratings: FOX, "SmackDown" Remain on Top in Demos
The network continues its reign among adults 18-49.

[11/08/19 - 08:12 AM]
Thursday's Broadcast Ratings: No Stopping "Thursday Night Football"
FOX once again takes home top honors in total viewers and adults 18-49.

[11/08/19 - 06:47 AM]
FOX Sports Delivers Powerful Digital October with Most Video Views and Consumption Minutes in Its History
FOX Sports further spins the numbers for the month of October.

[11/07/19 - 08:12 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Continues Its Demo Reign
FOX's reality entry once again leads the night among adults 18-49.

[11/06/19 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos with "The Little Mermaid Live"
Said telecast dominates the evening among adults 18-49.

[11/05/19 - 08:25 AM]
Monday's Broadcast Ratings: FOX, NBC Share Demo Crown
Said duo and ABC all finish in a tight race among adults 18-49.

[11/04/19 - 08:10 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues Its Reign
NBC once again takes home top honors in total viewers and adults 18-49.

[11/03/19 - 10:17 AM]
Saturday's Broadcast Ratings: ABC, College Football Lead Demo Race
The Alphabet tops the charts among adults 18-49 while CBS is the most-watched network overall.

[11/02/19 - 08:31 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Returns on Top in Demos
FOX's weekly telecast claims the adults 18-49 crown while CBS is the most-watched network.