or


[02/04/14 - 01:02 PM]
Hallmark Channel's Inaugural "Kitten Bowl" Draws 3.2 Million Unduplicated Viewers
The Hallmark Channel spins the numbers for Sunday, February 2.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL'S INAUGURAL "KITTEN BOWL" DRAWS 3.2 MILLION UNDUPLICATED VIEWERS

#Kittenbowl A Top Twitter Trender In Its Debut

Hallmark Channel, the Heart of TV, scored with the debut of its newest annual tradition, Kitten Bowl, which drew 3.2 million unduplicated viewers during its Sunday February 2, 12-3pm premiere. In addition, the premiere and its 3 encores reached a total of 6.1 million viewers (P2+). The program, part of the network's advocacy campaign Hallmark Channel's Pet Project, outperformed the corresponding time period average from one year ago across key demographics including 41% among households; 39% among adults 25-54; and 14% among women 25-54.

In addition to drawing tune-in, Kitten Bowl became the Hallmark Channel's most successful social media campaign to date, named one of the three most social new shows of the week. #KittenBowl (and related terms) spiked 97% and garnered 50,000 plus tweets during Sunday alone. The show reached 23 million overall and trended on Twitter during the course of its broadcast. (Source: TweetReach, YahooSeachData, @thewitspotter)

"We're thrilled with the performance of our inaugural broadcast of Kitten Bowl," said Bill Abbott, president and CEO, Crown Media Family Networks. "The show clearly resonated with viewers and took social media by storm, trending on Twitter much of the day. We are extremely proud that all 71 of the kitten athletes who participated found loving homes, while Hallmark Channel further raised awareness of the epidemic of pet homelessness in our country."

The 3-hour special was hosted by TV personality and national spokesperson for North Shore Animal League America, Beth Stern, with commentary by legendary Yankees announcer, John Sterling, and participation by a wide range of celebrities, including Regis Philbin, Hoda Kotbe, Renee Herlocker, Rachael Ray, Lisa Vanderpump, Rocco Dispirito, Nicky Hilton, Kelly Rutherford, Chuck Nice, Bob Harper, Maksim Chmerkovskiy, and Kristen Aldridge.

In addition to celebrity support with tweets from Whitney Cummings, Evan Rachel Wood, Candace Cameron Bure, Beth Maitland and members of the LA Kings, among others, North Shore Animal League America and Last Hope Animal Rescue and Rehabilitation, and their shelter partners, held adoption events in support of Kitten Bowl. The events kept consumers engaged in the message of the importance of adopting shelter animals and the plight they endure.

Kitten Bowl is executive produced by JD Roth, Todd Nelson, Adam Kaloustian and Brant Pinvidic of Eyeworks USA (previously 3 Ball Productions) whose credits include Biggest Loser (NBC), Extreme Weight Loss (ABC) and My Cat From Hell (Animal Planet), among others. Co-executive producer is Jesse Drollette.

Source: The Nielsen Company, January 27 - February 2, 2014

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 86 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to a range of lifestyle programming, anchored by Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel's sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube





  [february 2014]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[11/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: CBS Closes November Sweeps on Top
The Eye's "Criminal Minds" leads the night in both total viewers and adults 18-49.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.