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[02/05/14 - 08:32 AM]
"The Goldbergs" Upsets a Super Bowl-Promoted "New Girl"
ABC spins the numbers for Tuesday, February 4.

[via press release from ABC]

"SHIELD" Is Up from Its Last Original in Viewers/"The Goldbergs" Upsets a Super Bowl-Promoted "New Girl"

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 6.5 million and 2.1/6 in AD18-49):

During the 8 o'clock hour, ABC's Marvel's Agents of S.H.I.E.L.D. returned up from its most recent original 3 weeks ago (on 1/14/14) in Total Viewers (+2%) and paced within 1-tenth of a rating point in Adults 18-49, taking second to CBS' top-rated NCIS on both measures. In addition, the ABC freshman drama won its slot by 23% over NCIS in Men 18-34 (1.6/6 vs. 1.3/5) to hold the #1 series position in the hour for its 13th straight first-run telecast. In fact, S.H.I.E.L.D. finished as the #1 TV show on Tuesday with Men 18-34 for its 6th consecutive original airing.

The Goldbergs (9-9:30pm - 5.1 million and 1.7/5 in AD18-49):

In the 9pm half-hour, ABC's The Goldbergs was up from its last telecast two weeks ago in Total Viewers (+9%) and Adults 18-49 (+13%), drawing its biggest audience in 4 weeks - since 01/07/14. In a post-Super Bowl upset, the ABC freshman comedy defeated Fox's Super Bowl-promoted New Girl (3.5 million and 1.6/4) in the half-hour by 1.6 million viewers and by 6% in Adults 18-49 to stand as Tuesday's #1 comedy.

Trophy Wife (9:30-10pm - 3.3 million and 1.0/3 in AD18-49):

In the 9:30pm half-hour, ABC's Trophy Wife grew over is most recent broadcast by 11% in Adults 18-49. In addition, Trophy Wife delivered a bigger audience than Fox's time-period premiere of the Super Bowl-promoted Brooklyn Nine-Nine (3.3 million vs. 3.2 million).

Killer Women (10-11pm - 3.1 million and 0.7/2 in AD18-49):

During the 10 o'clock hour, ABC's Killer Women held steady with its most recent airing two weeks ago in Adults 18-49.

Quick Take for Tuesday, February 4, 2014 (Fast Affiliate Live + Same Day Ratings)

"S.H.I.E.L.D." Builds its Audience from its Last First-Run Airing 3 Weeks Ago And is the No. 1 Series in its Slot for its 13th Straight Original in Men 18-34

"The Goldbergs" is Up From its Last Airing and Upsets Fox's Super Bowl-Promoted "New Girl" to Rank as Tuesday's No. 1 Comedy in Viewers and Young Adults

ABC's "Trophy Wife" Grows 11% from its Most Recent Telecast in Adults 18-49

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 6.5 million and 2.1/6 in AD18-49):

During the 8 o'clock hour, ABC's "Marvel's Agents of S.H.I.E.L.D." returned up from its most recent original 3 weeks ago (on 1/14/14) in Total Viewers (+2%) and paced within 1-tenth of a rating point in Adults 18-49, taking second to CBS' top-rated "NCIS" on both measures. In addition, the ABC freshman drama won its slot by 23% over "NCIS" in Men 18-34 (1.6/6 vs. 1.3/5) to hold the No. 1 series position in the hour for its 13th straight first-run telecast. In fact, "S.H.I.E.L.D." finished as the No. 1 TV show on Tuesday with Men 18-34 for its 6th consecutive original airing.

"The Goldbergs" (9:00-9:30 p.m. - 5.1 million and 1.7/5 in AD18-49):

In the 9:00 p.m. half-hour, ABC's "The Goldbergs" was up from its last telecast two weeks ago in Total Viewers (+9%) and Adults 18-49 (+13%), drawing its biggest audience in 4 weeks - since 01/07/14. In a post-Super Bowl upset, the ABC freshman comedy defeated Fox's Super Bowl-promoted "New Girl" (3.5 million and 1.6/4) in the half-hour by 1.6 million viewers and by 6% in Adults 18-49 to stand as Tuesday's No. 1 comedy.

"Trophy Wife" (9:30-10:00 p.m. - 3.3 million and 1.0/3 in AD18-49):

In the 9:30 p.m. half-hour, ABC's "Trophy Wife" grew over its most recent broadcast by 11% in Adults 18-49. In addition, "Trophy Wife" delivered a bigger audience than Fox's time-period premiere of the Super Bowl-promoted "Brooklyn Nine-Nine" (3.3 million vs. 3.2 million).

"Killer Women" (10:00-11:00 p.m. - 3.1 million and 0.7/2 in AD18-49):

During the 10 o'clock hour, ABC's "Killer Women" held steady with its most recent airing two weeks ago in Adults 18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 02/04/14.





  [february 2014]  
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M
T
W
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· BROOKLYN NINE-NINE (FOX)
· GOLDBERGS, THE (ABC)
· KILLER WOMEN (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· NCIS (CBS)
· NEW GIRL (FOX)
· TROPHY WIFE (ABC)





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