or


[02/05/14 - 02:33 PM]
The Weather Channel Posted Year-Over-Year Audience Growth for January
The Weather Channel spins the numbers for the month of January.

[via press release from The Weather Channel]

The Weather Channel Posted Year-Over-Year Audience Growth For January

Despite absence of DIRECTV subscribers for more than half the month, delivery rises for the network.

ATLANTA (Feb. 5, 2014) - The Weather Channel(R), the world's leading weather authority, exceeded year-ago audience levels for January. The network posted an increase in viewership, attracted a more affluent audience and posted increases in time spent viewing. Momentum drivers include the relaunch of the network that went into effect early November 2013, the introduction of "Local all the time" and increased focus on weather storytelling.

"Despite the loss of 20 million DIRECTV subscribers, we experienced impressive year-over-year growth in January," said David Clark, president of The Weather Channel. "What DIRECTV has completely misunderstood is that during storms, people turn first, second and third to their televisions, and that for better or worse, demand for our deep, round-the-clock, expert storm coverage is increasing."

Solid network year-over-year growth

The Weather Channel closed out January 2014 with a P25-54 delivery of 82K, up 8% versus one year ago. Similarly, P2+ climbed 4% to 236K. The network reached 88 million P2+ viewers in January, up 4% versus one year ago. Among P25-54, the reach was 34 million; Drivers of growth include improvements in engagement metrics, with Time Spent Viewing climbing 11% versus one year ago.

The Weather Channel continues to provide the best, most comprehensive, around-the-clock weather coverage 24/7. Every day, millions of households rely on The Weather Channel to provide critical and accurate real-time weather-related information. With more than 220 meteorologists, forecasting covers the entire United States from the national and regional level, all the way down to the hyperlocal street level. Since January 14, 2014, DIRECTV customers have lost access to The Weather Channel's programming.

The Weather Company: Where the World Gets its Weather

Through The Weather Channel, weather.com, Weather Underground, Intellicast.com, and third-party publishing partners, the company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens. Through WSI and Weather Central, the company delivers superior professional weather services for the media, aviation, marine and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital.





  [february 2014]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[02/01/15 - 08:51 AM]
"NFL Honors" Is the #1 Primetime Telecast of the Night on the Big 4 in Adults 18-49
NBC spins the numbers for Saturday, January 31.

[02/01/15 - 08:30 AM]
Saturday's Broadcast Ratings: "NFL Honors" Powers Demo Victory for NBC
The Peacock's coverage leads the night among adults 18-49.

[01/31/15 - 08:47 AM]
"Grimm" Retains 92% of Last Week's Rating in Adults 18-49, Which Matched Its Highest Result Since Its Season Debut
NBC spins the numbers for Friday, January 30.

[01/31/15 - 08:39 AM]
ABC Wins Friday with the Top 2 Shows - "20/20" Hits 10-Week Highs
ABC spins the numbers for Friday, January 30.

[01/31/15 - 08:35 AM]
Friday's Broadcast Ratings: ABC Takes Home Demo Crown with "Shark Tank"
The network's reality mainstay leads the night among adults 18-49.

[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/29/15 - 10:35 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Timeslot Competition for Week of Jan. 19-23
NBC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 06:48 AM]
Original Programming on The Weather Channel Registers Double Digit Increases
Upcoming original primetime premieres include "Coast Guard Alaska" (February 23), "Weather of Biblical Proportions" (March 15), and "Brainstormers" (March 22).

[01/28/15 - 02:41 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, January 27.