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[02/08/14 - 10:15 AM]
Friday's Broadcast Ratings: NBC Dominates with Coverage of the Opening Ceremonies
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (2/7/14):

NBC (31.743 million viewers, #1; adults 18-49: 8.6, #1) formally kicked off its "2014 Olympic Winter Games" (31.743 million viewers, #1; adults 18-49: 8.6, #1) coverage with big numbers.

ABC (4.668 million viewers, #3; adults 18-49: 1.1, #2) then claimed a distant second place with its mix of "Last Man Standing" (4.588 million viewers, #7; adults 18-49: 0.9, #T5), another "Last Man Standing" (4.194 million viewers, #8; adults 18-49: 0.9, #T5), "Shark Tank" (4.635 million viewers, #6; adults 18-49: 1.2, #T2) and "20/20" (4.978 million viewers, #5; adults 18-49: 1.2, #T2).

Next up was CBS (5.580 million viewers, #2; adults 18-49: 0.8, #3) with repeats of "Undercover Boss" (5.037 million viewers, #3; adults 18-49: 1.0, #4), "Hawaii Five-0" (4.992 million viewers, #4; adults 18-49: 0.7, #T8) and "Blue Bloods" (6.712 million viewers, #2; adults 18-49: 0.7, #T8).

Meanwhile, FOX (2.406 million viewers, #4; adults 18-49: 0.7, #4) served up a repeat "Bones" (3.072 million viewers, #9; adults 18-49: 0.8, #7) alongside originals from "Enlisted" (1.803 million viewers, #10; adults 18-49: 0.7, #T8) and "Raising Hope" (1.679 million viewers, #11; adults 18-49: 0.6, #11).

And finally, the feature "Attack the Block" (0.826 million viewers, #12; adults 18-49: 0.2, #12) on The CW (0.826 million viewers, #5; adults 18-49: 0.2, #5) closed out the night. In the netlet's target demo (women 18-34), the film delivered a 0.1 rating.

Week-to-week changes (adults 18-49):
0.00% - Raising Hope
-12.50% - Enlisted
-29.41% - 20/20

Year-to-year changes (adults 18-49):
+514.29% - 2014 Olympic Winter Games (vs. Various)
-7.69% - 20/20
-22.22% - Enlisted (vs. Touch)
-33.33% - Raising Hope (vs. Touch)

In late-night metered market ratings (via NBC's press release):

·Jimmy Fallon's final telecast hosting "Late Night with Jimmy Fallon" has set a series record in metered-market households.

·With a 12:05-1:05 a.m. ET telecast that followed NBC's coverage of the Sochi Olympics Opening Ceremony, Fallon averaged a 4.8 rating, 13 share in households in 55 of the 56 markets metered by Nielsen Media Research (with the Philadelphia market excluded last night), the show's highest-ever overnights for any night of the week, topping the prior record set one night earlier of a 4.6/15 following the final telecast of "The Tonight Show with Jay Leno."

·It's also the highest metered-market household rating for the "Late Night" franchise in currently available records dating back to the mid 1990s.

·The final "Late Night with Jimmy Fallon" more than tripled the show's season-average 1.5 metered-market household rating heading into this week (through Feb. 2). In 24 of the 25 markets with Local People Meters (Philadelphia excluded), Friday's "Late Night" scored a 2.1/10, up 250% from the season-average 0.6 heading into this week.

·Guests on "Late Night" Friday included Andy Samberg and musical guest The Muppets.

·Fast-official national ratings for "Late Night" are expected later today.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/8/13):

ABC (6.047 million viewers, #3; adults 18-49: 1.6, #1) was the top draw on Friday with its usual mix of "Last Man Standing" (7.348 million viewers, #3; adults 18-49: 1.6, #T2), "Malibu Country" (6.186 million viewers, #5; adults 18-49: 1.3, #T6), "Shark Tank" (6.186 million viewers, #6; adults 18-49: 1.9, #1) and "20/20" (5.189 million viewers, #8; adults 18-49: 1.3, #T6).

The silver then went to NBC (6.529 million viewers, #2; adults 18-49: 1.4, #2) with a new two-hour "Dateline NBC" (7.041 million viewers, #4; adults 18-49: 1.5, #T4) followed by the relocated "Rock Center With Brian Williams" (5.506 million viewers, #7; adults 18-49: 1.3, #T6).

Next up was CBS (8.226 million viewers, #1; adults 18-49: 1.3, #3) with the bow of "The Job" (4.115 million viewers, #9; adults 18-49: 0.9, #T10) plus originals from "CSI: NY" (9.438 million viewers, #2; adults 18-49: 1.6, #T2) and "Blue Bloods" (11.124 million viewers, #1; adults 18-49: 1.5, #T4).

Meanwhile, FOX (3.765 million viewers, #4; adults 18-49: 1.0, #4) offered up the return of "Touch" (3.937 million viewers, #10; adults 18-49: 1.1, #9) and a second hour of "Touch" (3.594 million viewers, #11; adults 18-49: 0.9, #T10).

And finally, a new "Nikita" (1.416 million viewers, #12; adults 18-49: 0.5, #12) and a repeat of "The Carries Diaries" (0.639 million viewers, #13; adults 18-49: 0.3, #13) closed out the night for The CW (1.027 million viewers, #5; adults 18-49: 0.4, #5). In the netlet's target demo (women 18-34), "Nikita" delivered a 0.4 rating at 8:00/7:00c and "Carrie" a 0.4 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+62.50% - Rock Center With Brian Williams (vs. 1/24/13)
+36.36% - Dateline NBC
+25.00% - Nikita
+23.08% - Last Man Standing
+18.18% - Malibu Country
+6.67% - CSI: NY
0.00% - Shark Tank
0.00% - Blue Bloods
-13.33% - 20/20

Year-to-year changes (adults 18-49):
+26.67% - Shark Tank (vs. Primetime: What Would You Do?)
+7.14% - Dateline NBC (vs. Who Do You Think You Are?/Grimm)
0.00% - Nikita
-5.88% - CSI: NY
-7.14% - 20/20
-11.11% - Last Man Standing (vs. Shark Tank)
-13.33% - Rock Center With Brian Williams (vs. Dateline NBC)
-16.67% - Blue Bloods (vs. Blue Bloods)
-18.18% - Touch - 9:00 (vs. Fringe)
-25.00% - The Job (vs. A Gifted Man)
-26.67% - Touch - 8:00 (vs. Kitchen Nightmares)
-27.78% - Malibu Country (vs. Shark Tank)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/7; CBS's "Late Show with David Letterman," 3.0/7; and ABC's "Jimmy Kimmel Live," 2.3/5.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 1.0/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.9/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.6/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.7/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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