or


[02/08/14 - 11:44 AM]
NBC Posts Most-Watched Non-Live Winter Olympics Opening Ceremony in Two Decades with Last Night's Telecast from Sochi
NBC further spins the numbers for Friday, February 7.

[via press release from NBC]

NBC POSTS MOST-WATCHED NON-LIVE WINTER OLYMPICS OPENING CEREMONY IN TWO DECADES WITH LAST NIGHT'S TELECAST FROM SOCHI

Rating 33% Higher Than Last European Olympic Winter Games in Torino in 2006

Sochi Ranks As 2ndMost-Watched Non-Live Winter Games Opening Ceremony in History

Adult 18-49 Demo Tops Other Networks Combined By Highest Margin Ever for Winter Olympics

STAMFORD, Conn. - February 8, 2014 - NBC's coverage of the Opening Ceremony of the Sochi Olympics averaged 31.7 million viewers to rank as the most-watched Opening Ceremony for a non-live Winter Games since the 1994 Lillehammer Games, according to live plus same day fast national data released today by The Nielsen Company. In addition, last night's telecast ranks #2 all-time among most-watched non-live Winter Olympics Opening Ceremonies (chart below).

NBC SPORTS GROUP CHAIRMAN MARK LAZARUS: "Like Team USA, we're off to a great start, and we're gratified that the American audience tuned in in such large numbers for the tremendous Opening Ceremony from Sochi. It's an early sign that our strategy of emphasizing primetime viewing is working, and we're excited for the competition over the next two weeks."

· Viewership for the NBC telecast (8-11:08 p.m. ET/PT) was up 43% from the last non-live Winter Games Opening Ceremony (22.2 million for 2006 Torino Games) while last night's 17.0/28 household rating/share produced a 33% increase over Torino (12.8/21).

· Compared to the live (ET/CT) 2010 Vancouver Opening Ceremony, last night's telecast was off only two percent in household rating (17.3/30) and three percent in viewership (32.7 million).

· NBC scored the most dominant primetime Winter Olympics victory on record in Adults 18-49 with an 8.7 rating, and 235% above the combined ABC/CBS/FOX rating (based on People Meter, which dates to 1987).

MOST-WATCHED NON-LIVE WINTER OLYMPICS OPENING CEREMONIES, AVERAGE VIEWERS (P2+):
1. Lillehammer - 1994 33.8 Million CBS
2. Sochi - 2014 31.7 Million NBC
3. Nagano - 1998 27.2 Million CBS
4. Albertville - 1992 24.0 Million CBS
5. Torino - 2006 22.2 Million NBC

TOP 20 METERED MARKETS FOR OPENING CEREMONY:
Market HH rating/share
1. Minneapolis 26.0/45
2. Salt Lake City 24.4/43
3. Ft. Meyers 21.7/34
4. Chicago 21.6/34
T5. Boston 21.5/37
T5. Kansas City 21.5/34
7. Milwaukee 20.7/35
8. Denver 20.5/36
T9. Portland 20.4/33
T9. Buffalo 20.4/33
11. Washington, D.C. 20.2/35
12. Columbus 20.0/33
13. Sacramento 19.4/30
14. Indianapolis 19.3/32
15. St. Louis 19.1/31
T16. Norfolk 19.0/30
T16. Providence 19.0/30
T16. Dayton 19.0/29
19. Pittsburgh 18.9/29
20. Orlando 18.7/29

Jim Bell served as executive producer of NBC's Opening Ceremony coverage; Joe Michaels, director; Joe Gesue and Rebecca Chatman producers.

ABOUT NBC OLYMPICS

A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.





  [february 2014]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/21/19 - 08:42 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Continues Its Reign for FOX
The network takes home the adults 18-49 crown while NBC is the most-watched broadcaster.

[02/21/19 - 07:03 AM]
HGTV's "My Lottery Dream Home" Delivers Stellar Friday Night Ratings
HGTV further spins the numbers for the season to date.

[02/20/19 - 08:11 AM]
Tuesday's Broadcast Ratings: Another Week, Another NBC Demo Victory
"This Is Us" paves the way for the Peacock to take home the adults 18-49 crown.

[02/19/19 - 08:10 AM]
Monday's Broadcast Ratings: NBC Finales Top Viewers; ABC Wins Demo Race
"The Bachelor" leads the night among adults 18-49 while "America's Got Talent: The Champions" is the most-watched program overall.

[02/18/19 - 08:28 AM]
Sunday's Broadcast Ratings: Daytona 500 Gives FOX a Demo Boost
The network takes home the adults 18-49 crown while CBS is the most-watched network.

[02/17/19 - 08:12 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Top Honors on Modest Night
Only one-tenth of a ratings point separates the four major broadcast networks among adults 18-49.

[02/16/19 - 08:44 AM]
Friday's Broadcast Ratings: CBS, FOX Share Demo Crown on Competitive Night
FOX's "Last Man Standing" leads the evening among adults 18-49.

[02/15/19 - 08:12 AM]
Thursday's Broadcast Ratings: ABC, CBS Share Demo Honors on Valentine's Day
The Eye however remains the night's most-watched network.

[02/14/19 - 08:21 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Continue Demo Reign
The network has won the adults 18-49 crown for seven consecutive Wednesdays.

[02/13/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC Continues Demo Win Streak
The Peacock has taken home the adults 18-49 crown every Tuesday in 2019.

[02/12/19 - 08:12 AM]
Monday's Broadcast Ratings: NBC Takes Home Top Spots in Viewers, Demos
The Peacock's "America's Got Talent: The Champions" leads the night in both categories.

[02/11/19 - 01:12 PM]
Freeform's "Good Trouble" Grows for the 3rd Consecutive Week to New Series Highs Across Key Demos
Freeform further spins the numbers for Tuesday, February 5.

[02/11/19 - 12:31 PM]
"The 61st Annual Grammy Awards(R)" Scores 20 Million Viewers
CBS spins the numbers for Sunday, February 10.

[02/11/19 - 08:15 AM]
Sunday's Broadcast Ratings: Grammy Awards Put CBS on Top
The Eye's annual telecast is up in total viewers but down among adults 18-49 in the preliminary results.

[02/10/19 - 08:10 AM]
Saturday's Broadcast Ratings: Alliance of American Football Opens on Top for CBS
Preliminary numbers put the Eye's new football coverage in front among adults 18-49.