[02/11/14 - 10:54 AM]
Disney Channel Ranks as TV's #1 Total Day Network for the 139th-Straight Week Among Kids 6-11 and Tweens
Disney Channel spins the numbers for the week of February 3-9.

[via press release from Disney Channel]

Ratings Highlights February 3-9, 2014 - Final National Ratings

Disney Channel Ranks as TV's #1 Total Day Network for the 139th-Straight Week Among Kids 6-11 and Tweens, Surpassing Nickelodeon by Double Digits for the 118th- and 120th-Consecutive Weeks in the Target Demos

24-Hour Disney Junior channel is TV's #1 Preschool-Devoted Network for the 45th Straight Week in Total Viewers and Kids 2-5, Airs the Week's Top 3 Series and Top 10 Telecasts Across Preschooler Networks

Disney Channel: Total Day and Prime Highlights

For the week of February 3, 2014, driven by Sunday's all-new lineup of "Liv and Maddie," "I Didn't Do It" and "Austin & Ally," Disney Channel ranked as TV's #1 network for the 139th-straight week among both Kids 6-11 (500,000/2.1 rating) and Tweens 9-14 (444,000/1.8 rating) - dates back to week of 6/13/11.

· Disney Channel surpassed Nickelodeon by at least double digits for 118-straight weeks in Kids 6-11 (+13% - 500,000 vs. 444,000) and for 120-consecutive weeks in Tweens 9-14 (+60% - 444,000 vs. 277,000) - dates back to week of 11/7/11 and 10/24/11, respectively.

In Prime, Disney Channel ranked as cable TV's #1 network for the 456th-consecutive week among Kids 6-11 (771,000/3.2 rating - 8+ years) and 192nd-straight week among Tweens 9-14 (679,000/2.8 rating - 3+ years).

24-Hour Disney Junior channel

24-hour Disney Junior channel ranked as TV's #1 preschool-devoted Total Day network for the 45th-consecutive week among Total Viewers (436,000), Kids 2-5 (213,000/1.4 rating) and Boys 2-5 (112,000/1.4 rating) - every week since reporting public ratings on 4/1/13 - for the 28th in Girls 2-5 (101,000/1.3 rating) and 33rd in Women 18-49 (89,000).

· Disney Junior channel delivered the week's Top 3 series across preschool-dedicated networks in Kids 2-5 and the Top 10 telecasts (Top 5 below) in the target demo:

· Disney Junior channel out-delivered Nick Jr. for the 45th-consecutive week in Kids 2-5 (+49% - 213,000 vs. 143,000) and Boys 2-5 (+60% - 112,000 vs. 70,000), 28th in Girls 2-5 (+38% - 101,000 vs. 73,000), 33rd in Women 18-49 (+37% - 89,000 vs. 65,000) and for the 44th time in the previous 45 weeks in Total Viewers (+42% - 436,000 vs. 306,000 - Nick Jr. tied for #1 during week of 6/3/13).

· Disney Junior channel more than tripled Sprout for the 3rd-week in a row across target demos: Total Viewers (+203% - 436,000 vs. 144,000), Kids 2-5 (+255% - 213,000 vs. 60,000), Girls 2-5 (+216% - 101,000 vs. 32,000) and Boys 2-5 (+286% - 112,000 vs. 29,000).

Source: NTI, U.S. ratings. Week of 2/3/14-2/9/14, Live + Same Day; Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.

  [february 2014]  


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