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[02/11/14 - 08:32 AM]
Monday's Broadcast Ratings: NBC, Winter Games Go Untouched Once Again
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (2/10/14):

NBC (22.158 million viewers, #1; adults 18-49: 6.4, #1) kept its win streak alive thanks to its primetime coverage of "2014 Olympic Winter Games" (22.158 million viewers, #1; adults 18-49: 6.4, #1).

A distant silver then went to ABC (6.294 million viewers, #2; adults 18-49: 1.9, #2) with a new "The Bachelor" (7.781 million viewers, #2; adults 18-49: 2.3, #2) alongside a rebroadcast of "Jimmy Kimmel Live" (3.320 million viewers, #10; adults 18-49: 1.0, #10).

Next up was FOX (5.047 million viewers, #4; adults 18-49: 1.6, #3) with originals from "Almost Human" (5.371 million viewers, #7; adults 18-49: 1.5, #4) and "The Following" (4.723 million viewers, #9; adults 18-49: 1.7, #3).

Meanwhile, CBS (5.987 million viewers, #3; adults 18-49: 1.3, #4) offered up repeats of "2 Broke Girls" (5.431 million viewers, #6; adults 18-49: 1.3, #T7), "Mom" (5.114 million viewers, #8; adults 18-49: 1.2, #9), "Mike & Molly" (5.942 million viewers, #4; adults 18-49: 1.4, #T5), another "Mom" (5.613 million viewers, #5; adults 18-49: 1.4, #T5) and "Intelligence" (6.912 million viewers, #3; adults 18-49: 1.3, #T7).

And finally, the Friday-bound "Hart of Dixie" (1.027 million viewers, #11; adults 18-49: 0.3, #T11) and a new "Beauty and the Beast" (0.772 million viewers, #12; adults 18-49: 0.3, #T11) on The CW (0.900 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening. In the netlet's target demo (women 18-34), "Dixie" delivered a 0.4 rating while "Beast" posted a 0.3 rating.

Week-to-week changes (adults 18-49):
0.00% - Beauty and the Beast
-10.53% - The Following
-11.54% - The Bachelor
-13.33% - Intelligence
-16.67% - Almost Human
-25.00% - Hart of Dixie

Year-to-year changes (adults 18-49):
+255.56% - 2014 Olympic Winter Games (vs. Various)
0.00% - Beauty and the Beast (vs. 90210)
-14.81% - The Bachelor
-29.17% - The Following
-31.82% - Almost Human (vs. Bones)
-38.10% - Intelligence (vs. Hawaii Five-0)
-50.00% - Hart of Dixie (vs. The Carrie Diaries)

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/11/13):

CBS (9.588 million viewers, #1; adults 18-49: 2.8, #1) was the network to beat on Monday with its mix of "How I Met Your Mother" (9.022 million viewers, #4; adults 18-49: 3.2, #2), "Rules of Engagement" (8.372 million viewers, #8; adults 18-49: 2.8, #4), "2 Broke Girls" (10.785 million viewers, #1; adults 18-49: 3.5, #1), "Mike & Molly" (10.393 million viewers, #2; adults 18-49: 2.9, #3) and "Hawaii Five-0" (9.478 million viewers, #3; adults 18-49: 2.1, #8).

The silver then went to ABC (8.560 million viewers, #2; adults 18-49: 2.5, #2) with its usual lineup of "The Bachelor" (8.384 million viewers, #7; adults 18-49: 2.7, #5) and "Castle" (8.911 million viewers, #5; adults 18-49: 2.0, #T9).

Next up was FOX (8.239 million viewers, #3; adults 18-49: 2.3, #3) with originals from "Bones" (8.730 million viewers, #6; adults 18-49: 2.2, #7) and "The Following" (7.748 million viewers, #9; adults 18-49: 2.4, #6).

Meanwhile, NBC (4.757 million viewers, #4; adults 18-49: 1.8, #4) offered up new episodes of "The Biggest Loser" (5.488 million viewers, #10; adults 18-49: 2.0, #T9) and "Deception" (3.296 million viewers, #11; adults 18-49: 1.3, #11).

And finally, new episodes of "The Carrie Diaries" (1.307 million viewers, #12; adults 18-49: 0.6, #12) and "90210" (0.669 million viewers, #13; adults 18-49: 0.3, #13) rounded out the night over on The CW (0.988 million viewers, #5; adults 18-49: 0.5, #5). In the netlet's target demo (women 18-34), "Carrie" delivered a 0.9 rating while "90210" posted a 0.6 rating.

Week-to-week changes (adults 18-49):
+12.50% - The Bachelor
+11.11% - Castle
+8.33% - Deception
0.00% - The Biggest Loser
-2.78% - 2 Broke Girls
-4.35% - Bones
-6.45% - Mike & Molly
-8.70% - Hawaii Five-0
-9.68% - Rules of Engagement
-14.29% - The Carrie Diaries
-17.24% - The Following
-20.00% - How I Met Your Mother
-25.00% - 90210

Year-to-year changes (adults 18-49):
+26.32% - The Following (vs. Alcatraz)
+20.00% - The Carrie Diaries (vs. Gossip Girl)
+8.00% - The Bachelor
0.00% - Castle
-5.88% - How I Met Your Mother
-7.89% - 2 Broke Girls (vs. Two and a Half Men)
-8.33% - Bones (vs. House)
-12.12% - Mike & Molly
-19.23% - Hawaii Five-0
-24.32% - Rules of Engagement (vs. 2 Broke Girls)
-50.00% - 90210 (vs. Hart of Dixie)
-53.57% - Deception (vs. Smash)
-66.10% - The Biggest Loser (vs. The Voice)

In late-night metered market ratings (via NBC's press release):

TBA

Source: Nielsen Media Research





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