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[02/13/14 - 12:37 PM]
Wednesday's Broadcast Ratings: NBC, Olympics Hold Off "American Idol"
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (2/12/14):

NBC (20.768 million viewers, #1; adults 18-49: 5.6, #1) continued its win streak with its coverage of the "2014 Olympic Winter Games" (20.768 million viewers, #1; adults 18-49: 5.6, #1).

FOX (11.425 million viewers, #2; adults 18-49: 3.4, #2) then took home the silver with another two-hour "American Idol" (11.425 million viewers, #2; adults 18-49: 3.4, #2).

Next up was ABC (3.597 million viewers, #4; adults 18-49: 1.2, #3) and its mix of "The Middle" (4.956 million viewers, #4; adults 18-49: 1.4, #4), "Suburgatory" (3.685 million viewers, #7; adults 18-49: 1.2, #6), "Modern Family" (4.803 million viewers, #5; adults 18-49: 1.6, #3), a new "Super Fun Night" (3.498 million viewers, #8; adults 18-49: 1.3, #5) and "Nashville" (2.320 million viewers, #9; adults 18-49: 0.7, #9).

Meanwhile, CBS (5.005 million viewers, #3; adults 18-49: 0.9, #4) served up encores of "Mike & Molly" (4.737 million viewers, #6; adults 18-49: 0.9, #T7) and "The Beatles: The Night That Changed America - A Grammy Salute" (5.058 million viewers, #3; adults 18-49: 0.9, #T7).

And finally, The CW (0.924 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening with the feature "Best in Show" (0.924 million viewers, #10; adults 18-49: 0.3, #10). In the netlet's target demo (women 18-34), the film posted a 0.1 rating.

Week-to-week changes (adults 18-49):
-12.82% - American Idol
-18.75% - Super Fun Night

Year-to-year changes (adults 18-49):
+273.33% - 2014 Olympic Winter Games (vs. Various)
-20.93% - American Idol
-40.91% - Super Fun Night (vs. Suburgatory)

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/13/13):

FOX (13.366 million viewers, #1; adults 18-49: 4.3, #1) was still the top draw on Wednesday with a new two-hour "American Idol" (13.366 million viewers, #1; adults 18-49: 4.3, #1).

ABC (6.844 million viewers, #3; adults 18-49: 2.2, #2) then claimed the silver with its mix of "The Middle" (7.631 million viewers, #5; adults 18-49: 1.9, #T6), "The Neighbors" (5.914 million viewers, #9; adults 18-49: 1.7, #9), "Modern Family" (10.028 million viewers, #2; adults 18-49: 3.8, #2), "Suburgatory" (6.071 million viewers, #8; adults 18-49: 2.2, #4) and "Nashville" (5.711 million viewers, #11; adults 18-49: 1.8, #8).

Next up was CBS (8.493 million viewers, #2; adults 18-49: 2.1, #3) with the 90-minute premiere of "Survivor: Caramoan - Fans vs. Favorites" (8.957 million viewers, #4; adults 18-49: 2.4, #3) followed by a repeat of "The Big Bang Theory" (5.830 million viewers, #10; adults 18-49: 1.6, #T10) and a new "CSI: Crime Scene Investigation" (9.128 million viewers, #3; adults 18-49: 2.1, #5).

Meanwhile, NBC (5.386 million viewers, #4; adults 18-49: 1.5, #4) offered up originals from "Whitney" (3.579 million viewers, #12; adults 18-49: 1.2, #12), "Guys With Kids" (2.850 million viewers, #14; adults 18-49: 1.0, #T14), "Law & Order: Special Victims Unit" (6.296 million viewers, #7; adults 18-49: 1.6, #T10) and "Chicago Fire" (6.648 million viewers, #6; adults 18-49: 1.9, #T6).

And finally, fresh installments of "Arrow" (3.263 million viewers, #13; adults 18-49: 1.1, #13) and "Supernatural" (2.469 million viewers, #15; adults 18-49: 1.0, #T14) on The CW (2.866 million viewers, #5; adults 18-49: 1.1, #5) rounded out the night. In the netlet's target demo (women 18-34), "Arrow" delivered a 0.8 rating at 8:00/7:00c and "Supernatural" a 0.8 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+11.11% - Supernatural
+10.00% - Arrow
+6.67% - Law & Order: Special Victims Unit
+5.88% - Nashville
+5.56% - Chicago Fire
+4.76% - Suburgatory
0.00% - Modern Family
0.00% - Whitney
-5.56% - The Neighbors
-6.52% - American Idol
-12.50% - CSI: Crime Scene Investigation
-16.67% - Guys With Kids
-17.39% - The Middle

Year-to-year changes (adults 18-49):
+400.00% - Supernatural (vs. Remodeled)
+100.00% - Law & Order: Special Victims Unit (vs. Rock Center With Brian Williams)
+57.14% - Arrow (vs. One Tree Hill)
+11.76% - Chicago Fire (vs. Law & Order: Special Victims Unit)
-12.00% - Suburgatory (vs. Happy Endings)
-19.15% - Modern Family
-20.00% - Survivor: Caramoan - Fans vs. Favorites
-22.22% - CSI: Crime Scene Investigation
-24.00% - The Middle
-25.00% - Nashville (vs. Revenge)
-25.00% - Whitney
-28.33% - American Idol
-28.57% - Guys With Kids (vs. Are You There, Chelsea?)
-29.17% - The Neighbors (vs. Suburgatory)

In late-night metered market ratings (via NBC's press release):

TBA

Source: Nielsen Media Research





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