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[02/14/14 - 08:36 AM]
Thursday's Broadcast Ratings: NBC, Olympics Continue Their Reign as Second Week Begins
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (2/13/14):

NBC (22.888 million viewers, #1; adults 18-49: 5.9, #1) was still the network to beat on Thursday with its primetime coverage of the "2014 Olympic Winter Games" (22.888 million viewers, #1; adults 18-49: 5.9, #1).

FOX (6.958 million viewers, #3; adults 18-49: 2.0, #2) then snagged the silver with fresh installments of "American Idol" (9.875 million viewers, #3; adults 18-49: 2.9, #2) and "Rake" (4.041 million viewers, #8; adults 18-49: 1.1, #8).

Next up was CBS (7.023 million viewers, #2; adults 18-49: 1.6, #3) and its repeat lineup of "The Big Bang Theory" (11.774 million viewers, #2; adults 18-49: 2.8, #3), "The Millers" (7.527 million viewers, #4; adults 18-49: 1.8, #4), "The Crazy Ones" (5.074 million viewers, #7; adults 18-49: 1.2, #T6), "Two and a Half Men" (5.493 million viewers, #6; adults 18-49: 1.3, #5) and "Elementary" (6.136 million viewers, #5; adults 18-49: 1.2, #T6).

Meanwhile, ABC (2.780 million viewers, #4; adults 18-49: 0.8, #4) served up a new "The Taste" (3.040 million viewers, #9; adults 18-49: 0.9, #9) followed by a repeat of "Scandal" "Scandal" (2.260 million viewers, #10; adults 18-49: 0.7, #10).

And finally, special repeats of "The Originals" (1.059 million viewers, #11; adults 18-49: 0.3, #T11) and "Arrow" (1.052 million viewers, #12; adults 18-49: 0.3, #T11) on The CW (1.055 million viewers, #5; adults 18-49: 0.3, #5) closed out the night. In the netlet's target demo (women 18-34), "Originals" delivered a 0.4 rating at 8:00/7:00c and "Arrow" a 0.4 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+1.72% - 2014 Olympic Winter Games
0.00% - Rake
-3.33% - American Idol
-10.00% - The Taste

Year-to-year changes (adults 18-49):
+293.33% - 2014 Olympic Winter Games (vs. Various)
-19.44% - American Idol
-35.29% - Rake (vs. Glee)
-55.00% - The Taste (vs. Zero Hour/Grey's Anatomy)

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/14/13):

CBS (13.794 million viewers, #1; adults 18-49: 3.3, #1) held onto the top spot on Thursday with its mix of "The Big Bang Theory" (17.625 million viewers, #1; adults 18-49: 5.4, #1), "Two and a Half Men" (13.744 million viewers, #3; adults 18-49: 3.8, #2), "Person of Interest" (14.825 million viewers, #2; adults 18-49: 3.0, #4) and "Elementary" (10.872 million viewers, #5; adults 18-49: 2.2, #7).

FOX (8.748 million viewers, #2; adults 18-49: 2.7, #2) then took home the silver with originals from "American Idol" (12.333 million viewers, #4; adults 18-49: 3.6, #3) and "Glee" (5.164 million viewers, #9; adults 18-49: 1.7, #10).

Next up was ABC (7.565 million viewers, #3; adults 18-49: 2.3, #3) with the launch of "Zero Hour" (6.290 million viewers, #8; adults 18-49: 1.3, #12) followed by new episodes of "Grey's Anatomy" (8.369 million viewers, #6; adults 18-49: 2.7, #6) and "Scandal" (8.036 million viewers, #7; adults 18-49: 2.8, #5).

Meanwhile, NBC (3.478 million viewers, #4; adults 18-49: 1.5, #4) offered up new episodes of "Community" (2.747 million viewers, #14; adults 18-49: 1.1, #13), "Parks & Recreation" (3.153 million viewers, #13; adults 18-49: 1.5, #11), "The Office" (4.115 million viewers, #10; adults 18-49: 2.1, #8), another "The Office" (3.962 million viewers, #11; adults 18-49: 2.0, #9) and a repeat of "Law & Order: Special Victims Unit" (3.445 million viewers, #12; adults 18-49: 1.0, #T14).

And finally, originals from "The Vampire Diaries" (2.305 million viewers, #15; adults 18-49: 1.0, #T14) and "Beauty and the Beast" (1.407 million viewers, #16; adults 18-49: 0.5, #16) on The CW (1.856 million viewers, #5; adults 18-49: 0.8, #5) rounded out the evening. In the netlet's target demo (women 18-34), "Diaries" delivered a 1.4 rating at 8:00/7:00c and "Beast" a 0.6 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
0.00% - Scandal
0.00% - The Office
-4.35% - Elementary
-6.25% - Person of Interest
-7.32% - Two and a Half Men
-9.09% - The Vampire Diaries
-11.48% - The Big Bang Theory
-12.20% - American Idol
-12.90% - Grey's Anatomy
-16.67% - Beauty and the Beast
-22.73% - Glee
-25.00% - Parks & Recreation
-38.89% - Community

Year-to-year changes (adults 18-49):
+33.33% - The Office - 9:30 (vs. Up All Night)
+18.75% - Two and a Half Men (vs. Rob)
+8.00% - The Big Bang Theory
+7.69% - Scandal (vs. Private Practice)
+3.45% - Person of Interest
-4.55% - The Office - 9:00
-11.76% - Parks & Recreation
-12.90% - Grey's Anatomy
-13.33% - Zero Hour (vs. Winter Wipeout)
-21.43% - Elementary (vs. The Mentalist)
-21.43% - Community (vs. 30 Rock)
-23.08% - The Vampire Diaries
-28.00% - American Idol
-37.50% - Beauty and the Beast (vs. The Secret Circle)
-66.00% - Glee (vs. American Idol)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/7; CBS's "Late Show with David Letterman," 2.8/7; and ABC's "Jimmy Kimmel Live," 2.5/7.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.7/4; and "Jimmy Kimmel Live," 1.0/5.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.6/4 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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