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[02/16/14 - 01:07 PM]
Saturday's Broadcast Ratings: NBC, Olympics Go Untouched Once Again
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (2/15/14):

NBC (16.952 million viewers, #1; adults 18-49: 4.3, #1) remained untouched on Saturday with its primetime coverage of the "2014 Olympic Winter Games" (16.952 million viewers, #1; adults 18-49: 4.3, #1).

ABC (2.271 million viewers, #2; adults 18-49: 0.5, #2) then took home the silver with a rebroadcast of "Dreamgirls" (2.271 million viewers, #3; adults 18-49: 0.5, #3).

Next up was CBS (1.974 million viewers, #3; adults 18-49: 0.4, #3) with a repeat of "Undercover Boss" (2.618 million viewers, #2; adults 18-49: 0.6, #2) followed by a special two-hour "48 Hours" (1.651 million viewers, #4; adults 18-49: 0.4, #4).

And finally, encores of "Rake" (1.011 million viewers, #6; adults 18-49: 0.3, #5) and "The Following" (1.018 million viewers, #5; adults 18-49: 0.2, #6) on FOX (1.014 million viewers, #4; adults 18-49: 0.2, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/16/13):

FOX (4.791 million viewers, #1; adults 18-49: 1.2, #1) was the top draw on Saturday with its coverage of "NASCAR: Sprint Unlimited at Daytona" (4.791 million viewers, #2; adults 18-49: 1.2, #1).

CBS (4.785 million viewers, #2; adults 18-49: 0.7, #T2) then was the number two network with its mix of "Person of Interest" (4.203 million viewers, #4; adults 18-49: 0.6, #T6), "Criminal Minds" (4.409 million viewers, #3; adults 18-49: 0.7, #T3) and "48 Hours" (5.746 million viewers, #1; adults 18-49: 1.0, #2).

Next up was ABC (2.193 million viewers, #3; adults 18-49: 0.7, #T2) and the feature "Harry Potter and the Chamber of Secrets" (2.193 million viewers, #6; adults 18-49: 0.7, #T3).

And finally, NBC (1.967 million viewers, #4; adults 18-49: 0.6, #4) closed out the night with another best of "American Ninja Warrior" (1.943 million viewers, #7; adults 18-49: 0.6, #T6), "Chicago Fire" (1.754 million viewers, #8; adults 18-49: 0.4, #8) and a primetime repeat of "Saturday Night Live" (2.203 million viewers, #5; adults 18-49: 0.7, #T3).

In late-night metered market ratings (via NBC's press release):

* "Saturday Night Live," with host Christoph Waltz and musical guest Alabama Shakes (4.6/12 in metered-market households), dominated its time period. "SNL" scored the #1 rating of the night among ABC, CBS, NBC and Fox in metered-market households, topping all primetime telecasts on those networks.

* In the 25 markets with Local People Meters, last night's "Saturday Night Live" averaged a 2.5 rating, 11 share in adults 18-49. "SNL" delivered the top rating of the night among ABC, CBS, NBC and Fox in the Local People Meters, more than doubling all primetime programming on those networks in 18-49.

Source: Nielsen Media Research





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