[02/20/14 - 12:26 PM]
NBC Primetime Viewership & Household Rating Highest for Second Wednesday of Winter Games in 12 Years
NBC spins the numbers for Wednesday, February 19.

[via press release from NBC]


NBCU Scores Largest Weekday Cable Audience for Sochi Games as 4 Million Tune In To Live Winter Olympics Coverage from Noon-2:30 PM ET (9-11:30 AM PT) On NBCSN, MSNBC & USA Network

Sochi Olympics Top Torino Viewership for 11th Time in 13 Nights

STAMFORD, Conn. - February 20, 2014 - Last night's primetime Olympics on NBC (8-11 p.m. ET) featuring American Ted Ligety winning a gold medal in giant slalom and the ladies' figure skating short program averaged 20.2 million viewers and a 12.2 household rating/20 share - the most-watched and highest-rated second Wednesday of a Winter Olympics in 12 years ('02 Salt Lake City Games), according to live plus same day fast national data released today by The Nielsen Company.

· Last night's viewership and household rating were up 26% and 22% respectively from the last European Winter Games in Torino in 2006 (16.0 million viewers; 10.0 household rating/15 share) and also up from the 2010 Vancouver Olympics (19.8 million viewers; 11.9 household rating/19 share). NBC's primetime viewership of the Sochi Olympics has topped Torino on 11 of the Games' first 13 nights.

· Wednesday's simultaneous tripleheader of live Winter Olympics action from Noon-2:30 p.m. ET (9-11:30 a.m. PT) on the cable networks of NBCUniversal - U.S.-Czech Republic and Canada-Latvia men's hockey quarterfinals on USA Network and MSNBC respectively, and the ladies' figure skating short program on NBCSN - combined for the largest weekday cable audience of the Sochi Games with 4.0 million viewers.

· Team USA's 5-2 men's hockey quarterfinal victory over the Czech Republic averaged 1.9 million viewers on USA Network, while Canada's 2-1 men's hockey win over Latvia on MSNBC posted 480,000 viewers. The ladies' figure skating short program in the same time period on NBCSN averaged 1.6 million viewers.

Market HH rating/share
1. Denver 20.4/35
2. Salt Lake City 19.1/35
3. Minneapolis 18.6/31
4. Kansas City 17.5/27
5. Ft. Myers 16.6/26
6. Pittsburgh 16.3/25
7. Milwaukee 16.2/27
8. Seattle 16.0/29
T9. Indianapolis 15.9/26
T9. Buffalo 15.9/25


A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.

  [february 2014]  

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