or


[02/28/14 - 08:27 AM]
"Grey's" and "Scandal" Return Up to Deliver a 4-Month High for ABC on Thursday
ABC spins the numbers for Thursday, February 27.

[via press release from ABC]

"Grey's" and "Scandal" Return Up to Deliver a 4-Month High for ABC on Thursday

ABC Thursday Prime (8-11pm - 7.8 million and 2.4/7 in AD18-49): With a Countdown to the Oscars special and the mid-season returns of Grey's and Scandal (after a 2-1/2 month break), ABC finished in a near-tie for #1 in Adults 18-49 on Thursday with CBS (pacing within 1-tenth of a rating point) and hit a 4-month high on the night - since 10/31/13. In addition, the Net won the night in Adults 18-34 and key Women (W18-34/W18-49/W25-54).

· ABC's Scandal (3.3/10) and Grey's Anatomy (3.0/9) finished as the #2 and #3 TV shows of the night in Adults 18-49, behind only CBS' The Big Bang Theory and pacing well ahead of Fox's American Idol, which dropped to a new series low for the 2nd week in a row (2.3/7).

Grey's Anatomy (9-10pm - 9.3 million and 3.0/9 in AD18-49): Tripling its Adult 18-49 lead-in at 9pm (+200%), ABC's Grey's Anatomy (3.0/9) dominated its hour by 36% over its nearest competition (Two and a Half Men/The Crazy Ones = 2.2/6). Grey's grew over its Winter Finale (12/12/13) by double digits in Total Viewers (+11%) and Adults 18-49 (+11%), to deliver its best numbers in nearly 5 months - since 10/3/13. In fact, it was Grey's 2nd-most-watched episode this season.

Scandal (10-11pm - 9.3 million and 3.3/10 in AD18-49): Building on its Grey's lead-in by 10% in Adults 18-49 at 10pm, ABC's Scandal beat its combined drama competition by 22% in the hour (3.3/10 vs. 2.7/8 for CBS' Elementary and NBC's Parenthood). Scandal was up over its Winter Finale (12/12/13) in Adults 18-49 (+3%) to equal the series' 2nd-highest-ever rating.

Quick Take for Thursday, February 27, 2014 (Fast Affiliate Live + Same Day Ratings)

Mid-Season Drama Returns Boost ABC to a 4-Month High on Thursday Night

"Grey's" Return is Up by Double Digits to its Strongest Performance in 5 Months

"Scandal" Beats its Combined 10pm Drama Competition by 22% in Adults 18-49, And Grows Over its Winter Finale to Equal the Series' 2nd-Highest-Ever Rating

ABC Thursday Prime (8:00-11:00 p.m. - 7.8 million and 2.4/7 in AD18-49):

With a "Countdown to the Oscars" special and the mid-season returns of "Grey's Anatomy" and "Scandal" (after a 2-1/2 month break), ABC finished in a near-tie for No. 1 in Adults 18-49 on Thursday with CBS (pacing within 1-tenth of a rating point - 2.4/7 vs. 2.5/8) and hit a 4-month high on the night - since 10/31/13. In addition, the Net won the night in Adults 18-34 and key Women (W18-34/W18-49/W25-54).

· ABC's "Scandal" (3.3/10) and "Grey's Anatomy" (3.0/9) finished as the No. 2 and No. 3 TV shows of the night in Adults 18-49, behind only CBS' top-rated "The Big Bang Theory" and paced well ahead of Fox's "American Idol," which dropped to a new series low for the 2nd week in a row (2.3/7).

"Grey's Anatomy" (9:00-10:00 p.m. - 9.3 million and 3.0/9 in AD18-49):

Tripling its Adult 18-49 lead-in at 9:00 p.m. (+200%), ABC's "Grey's Anatomy" (3.0/9) dominated its hour by 36% over its nearest competition (CBS' "Two and a Half Men"/"The Crazy Ones" = 2.2/6).

· "Grey's" grew over its Winter Finale (12/12/13) by double digits in Total Viewers (+11%) and Adults 18-49 (+11%) to deliver its best numbers in nearly 5 months - since 10/3/13. In fact, it was "Grey's" 2nd-most-watched episode this season.

"Scandal" (10:00-11:00 p.m. - 9.3 million and 3.3/10 in AD18-49):

Building on its "Grey's" lead-in by 10% in Adults 18-49 at 10:00 p.m., ABC's "Scandal" beat its combined drama competition by 22% in the hour (3.3/10 vs. 2.7/8 for CBS' "Elementary" and NBC's "Parenthood").

· "Scandal" was up over its Winter Finale (12/12/13) in Adults 18-49 (+3%) to equal the series' 2nd-highest-ever rating.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 02/27/14.





  [february 2014]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (FOX)
· BIG BANG THEORY, THE (CBS)
· CRAZY ONES, THE (CBS)
· ELEMENTARY (CBS)
· GREY'S ANATOMY (ABC)
· PARENTHOOD (NBC)
· SCANDAL (ABC)
· TWO AND A HALF MEN (CBS)











most recent ratings | view all posts
[10/21/14 - 08:54 AM]
NBC Finishes #1 Monday Night Among the Big 4 in Adults 18-49, Adults 18-34, Adults 25-54 and Most Other Key Demos
NBC spins the numbers for Monday, October 20.

[10/21/14 - 08:42 AM]
Monday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
Plus: The CW's "Jane the Virgin" grows by a tenth of a ratings point in its second week.

[10/21/14 - 08:31 AM]
Peyton Manning's Record-Setting Performance on NBC's "Sunday Night Football" Watched by Nearly 24 Million Viewers - Best on "SNF" This Season
NBC further spins the numbers for Sunday, October 19.

[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 08:49 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues NBC's Reign
The Peacock's NFL franchise is up more than 16% from last week among adults 18-49.

[10/20/14 - 08:32 AM]
ABC Builds Year Over Year on Sunday for the 4th Straight Week This Season
ABC spins the numbers for Sunday, October 19.

[10/20/14 - 08:23 AM]
"Sunday Night Football" Delivers Its Best Overnight Rating Since the Sunday Season Premiere on September 7
NBC spins the numbers for Sunday, October 19.

[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.