[03/03/14 - 10:41 AM]
ABC's "The Oscars" Is Up for the 3rd Year to a 10-Year High and "Jimmy Kimmel Live: After the Oscars" Surges to Its Best-Ever Numbers
ABC further spins the numbers for Sunday, March 2.

[via press release from ABC]

Sunday, March 2, 2014 - Based on Nielsen's True Fast National Ratings

ABC's 2014 "The Oscars" is TV's Most Watched Entertainment Telecast Since 2004

Gaining Viewers for the 3rd-Straight Year, ABC's "The Oscars" Hits a 10-Year High

TV's Biggest Awards Show, ABC's "The Oscars" Overshadows The 2014 "Grammy Awards" and the 2014 "Golden Globes"

"The Oscars'" Social Activity Surges 75% Year Over Year

"Oscar's Red Carpet Live" (7:00 - 8:30 p.m.)

All 3 segments of ABC's "Oscar's Red Carpet Live" pre-show were up year to year, with the final half-hour pulling in 27.6 million Total Viewers.

"The Oscars" (8:30-11:41 p.m.)

ABC's 2014 broadcast of "The Oscars" drew an average audience of 43.0 million Total Viewers and delivered a 12.9 rating among Adults 18-49, based on Nielsen's "Fast National" ratings. The 2014 "Oscars" qualifies as TV's most-watched entertainment telecast since 2004 - since the "Friends" finale on 05/06/04.

· Building its overall audience for the 3rd-consecutive year (+6% - 43.0 million vs. 40.4 million), ABC's "The Oscars" marked its most-watched telecast in 10 years - since 2004. In addition, the Ellen DeGeneres-hosted show was up in Adults 18-34 to a 7-year high (+1% - 11.4 rating vs. 11.3 rating), in Teens 12-17 to a 3-year high (+8% - 6.8 rating vs. 6.3 rating) and in Kids 2-11 to an 8-year high (+9% - 3.5 rating vs. 3.2 rating) - since 2007, 2011 and 2006, respectively.

· TV's biggest awards show, ABC's "The Oscars" overshadowed other key awards shows this year, outdrawing the 2014 "Golden Globe Awards" by 22.1 million viewers and 98% in Adults 18-49 (20.9 million/6.5 rating in AD18-49) and the 2014 "Grammy Awards" by 14.5 million viewers and 30% in Adults 18-49 (28.5 million/9.9 rating in AD18-49).

· ABC's 2014 "Oscars" broadcast reached an estimated 71.7 million unique television viewers across the U.S. - unduplicated Viewers 2+ watching 6-minutes or more during the broadcast.

Social Activity (SocialGuide)

According Social Guide there were 11.2 million tweets with 2.8 million unique users, as overall "Oscar" activity outpaced last year by 75% (11.2 million vs. 6.4 million).

· 13.9 million people saw Tweets about "The Oscars." Each person in that Twitter TV Audience saw, on average, 75 Tweets about the TV event, with a total of 1.04 billion Twitter TV impressions accrued across the night.

Source: The Nielsen Company (Live + Same Day, Fast National Program Ratings) - 03/02/14. SocialGuide total number of tweets 3/2/14 vs. 2/24/13.

Sunday, March 2, 2014: ABC's "Jimmy Kimmel Live" Based on Nielsen's True Fast National Ratings

ABC's 9th Annual "JKL: After the Oscars" is Up for the 3rd-Straight Year, Marking the Special's Strongest Post-Oscar Telecast Yet

"After the Oscars" Delivers "JKL's" Best-Ever Numbers for Any Single Telecast

In Each of the Top 3 Markets, "JKL's" Post-Oscar Telecast Dominates NBC's "Leno" Finale and "Fallon's" Post-Olympics Debut

"Jimmy Kimmel Live - After The Oscars" (12:42-1:37 a.m.)

Up over the prior year's special for the 3rd year in a row, ABC's 9th Annual "Jimmy Kimmel Live: After the Oscars" grew by double digits in Total Viewers (+22% - 6.993 million vs. 5.736 million) and Adults 18-49 (+20% - 2.423 million vs. 2.026 million) to mark "JKL's" strongest post-Oscar telecast ever. Host Jimmy Kimmel welcomed guest Kevin Spacey, 2-time Academy Award winner and star of the Emmy-winning series "House of Cards."

· Among all "Jimmy Kimmel Live" broadcasts, Sunday's post-Oscar show delivered the ABC late-night program's best numbers ever for any single-day telecast in either late-night or primetime in both Total Viewers (6.993 million) and Adults 18-49 (2.423 million).

· In each of the Top 3 U.S. Markets (New York, Los Angeles and Chicago), "JKL: After the Oscars" outperformed the final telecast of NBC's "The Tonight Show with Jay Leno" (on 2/6/14) and the post-Olympics debut of "The Tonight Show Starring Jimmy Fallon" (on 2/17/14) in both Households and Adults 18-49.

Source: Nielsen Media Research, (Live + Same Day, Fast National Program Ratings, 3/2/14). WRAP Overnights, Weighted U.S. Metered Market Averages, 3/2/14), or as dated.

  [march 2014]  

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