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[03/08/14 - 08:51 AM]
"Grimm" Is #1 Scripted Show of the Night in 18-49; "Dateline" Matches Its Season High to Win at 8 p.m.
NBC spins the numbers for Friday, March 7.
[via press release from NBC]

Friday Primetime Results:

· "Dateline NBC" (1.5/5 in 18-49, 7.5 million viewers overall from 8-9 p.m. ET) won its time period among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and other key demos, jumping 25% week to week in adults 18-49 (to a 1.5 rating from a 1.2), 24% adults 25-54 (2.1 vs. 1.7) and 20% in total viewers (7.457 million vs. 6.232 million). From its first half-hour to its second, "Dateline" grew in every key measure, including gains of 23% in adults 18-49 (to a 1.6 from a 1.3), 21% in adults 25-54 (2.3 vs. 1.9) and 21% or more than 1.4 million persons in total viewers (8.2 million vs. 6.7 million).

· "Dateline" scored its highest rating since Jan. 17 and matched its season high in adults 18-49.

· "Grimm" (1.5/5 in 18-49, 5.6 million viewers overall from 9-10:01 p.m. ET) ranked as the #1 scripted show of the night on ABC, CBS, NBC and Fox in adults 18-49, with a 7% increase week to week in 18-49 (to a 1.5 from a 1.4) and 6% in total viewers (5.638million vs. 5.324 million). L+3 Time-Shifting: The prior week's "Grimm" was heavily time-shifted, increasing by 74% going from these next-day L+SD ratings to L+3 (from a 1.44 to a 2.50).

· "Grimm" matched its highest 18-49 rating since Dec. 6.

· "Hannibal" averaged a 0.8/3 in 18-49 and 2.6 million viewers overall from 10:01-11 p.m. ET. While down versus last week's season-premiere 1.1, "Hannibal" matched last season's finale rating (0.8 at 10 p.m. on Thursday, June 20, 2013). L+3 Time-Shifting: "Hannibal's" season premiere last week was heavily time-shifted, growing by 69% going from its next-day "live plus same day" rating (1.06) to "live plus three days" (1.79).

In Late-Night Metered Markets Friday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.4/8; CBS's "Late Show with David Letterman," 2.3/5; and ABC's "Jimmy Kimmel Live," 2.4/6 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.5/6; "Late Show," 0.4/2 and "Jimmy Kimmel Live," 0.7/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.7/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.8/5 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· DATELINE NBC (NBC)
· GRIMM (NBC)
· HANNIBAL (NBC)




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