[03/11/14 - 08:39 AM]
Special Monday Debut of "Believe" Matches NBC's Second-Highest Rating in Its Time Period, Excluding Olympics, Since December 2
NBC spins the numbers for Monday, March 10.

[via press release from NBC]

Monday Results:

· "The Voice" (3.7 rating, 11 share in adults 18-49, 13.6 million viewers overall from 8-10:01 p.m. ET,) ranks #1 for the time period among the Big 4 networks, topping ABC's "Bachelor" finale in adults 18-49 by a 16% margin (with a 3.7 rating vs. a 3.2) and in total viewers by a 41% margin (13.6 million vs. 9.6 million). "The Voice" built substantially through its two hours, with this half-hour track: 3.0, 3.6, 3.8, 4.2. From its first half-hour to its fourth, "The Voice" grew by 40% in 18-49 rating and 25% or 3.0 million persons in total viewers (14.9 million vs. 11.9 million).

· From 10:01-11 p.m. ET, a special Monday debut of the new Sunday drama "Believe" (2.7/8 in adults 18-49, 10.7 million viewers overall) matched NBC's second-highest rating in the time period, excluding Olympics, since Dec. 2, despite last night's special high-rated competition in the time period from "The Bachelor: After the Final Rose." "Believe" equaled last week's "Blacklist" rating in the time slot and trails only the Feb. 24 "Blacklist" among NBC's non-Olympic programs in the hour since the Dec. 2 "Blacklist" fall finale. "Believe" doubled the time period's CBS drama competition in adults 18-49 (2.7 vs. 1.3), adults 18-34 (1.7 vs. 0.6) and adults 25-54 (3.6 vs. 1.8).

· Versus NBC's averages in the time period last season, "Believe" is up 35% in 18-49 (2.7 vs. 2.0, L+SD, non-sports) and up 86% in total viewers (10.702 million vs. 5.746 million).

· In the time period, "Believe" ranks #1 in the hour among ABC, CBS and NBC in men 25-54 and men 18-49 (tie).

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.8/9; CBS's "Late Show with David Letterman," 2.1/5; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.5/7; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.8/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.8/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.8/5 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [march 2014]  


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