or


[03/12/14 - 08:31 AM]
ABC's "SHIELD," "Trophy Wife" and "Mind Games" Grow; "The Goldbergs" Beats Fox's "New Girl" by 15% in Adults 18-49
ABC spins the numbers for Tuesday, March 11.

[via press release from ABC]

ABC's SHIELD Grows/Goldbergs Beats New Girl in AD18-49/Trophy Wife Outdraws Brooklyn 9-9/Mind Games is Up 50%

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 5.8 million and 2.0/7 in AD18-49):

During the 8 o'clock hour, ABC's Marvel's Agents of S.H.I.E.L.D. grew week to week in Total Viewers (+5%) and Adults 18-49 (+11%), while spiking 25% in Adults 18-34. In its time slot, the new ABC drama more than doubled the delivery of Fox's Glee (2.3 million and 0.9/3) in Total Viewers (+152%) and Adults 18-49 (+122%). In addition, S.H.I.E.L.D. tied The Voice for the lead in the hour with Men 18-34 and finished as the #1 scripted series in its slot for its 15th-consecutive original telecast with young men.

· S.H.I.E.L.D. continued to improve the hour year to year, up by 25% in Adults 18-49 over the year-ago night with original programming. Season to date in the key young adult sales demo, the freshman series has boosted its time period by 60% for ABC.

The Goldbergs (9-9:30pm - 4.3 million and 1.5/5 in AD18-49):

In the 9pm half-hour, ABC freshman The Goldbergs continued to outdraw Fox's New Girl (2.4 million and 1.3/4), leading by 1.9 million viewers and by 15% in Adults 18-49. The Goldbergs boosted its half-hour for ABC over the same night last year with original programming by 23% in Total Viewers and by 25% in Adults 18-49. The show held steady week to week in Adults 18-49 and gained 2% in Total Viewers.

Trophy Wife (9:30-10pm - 2.9 million and 0.9/3 in AD18-49):

In the 9:30pm half-hour, ABC's Trophy Wife was up by double digits week to week in Total Viewers (+12%) and Adults 18-49 (+13%). The ABC freshman comedy outdrew Fox's freshman Brooklyn Nine-Nine by its biggest margin yet of 16% in Total Viewers (2.9 million vs. 2.5 million).

Mind Games (10-11pm - 2.5 million and 0.9/3 in AD18-49):

In the 10pm hour, ABC's Mind Games was the biggest week-to-week gainer among the broadcast nets, growing 50% in Adults 18-49 from the prior Tuesday.

Quick Take for Tuesday, March 11, 2014 (Fast Affiliate Live + Same Day Ratings)

"S.H.I.E.L.D." is Up 5% in Viewers, 11% in Adults 18-49 and 25% in Adults 18-34

At 9pm, ABC's "The Goldbergs" Beats Fox's "New Girl" by 15% in Adults 18-49

"Trophy Wife" Grows by Double Digits Week to Week in Viewers and Young Adults

"Mind Games" Improves 50% in Adults 18-49 to Rank as Tuesday's Biggest Gainer

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 5.8 million and 2.0/7 in AD18-49):

During the 8 o'clock hour, ABC's "Marvel's Agents of S.H.I.E.L.D." grew week to week in Total Viewers (+5%) and Adults 18-49 (+11%), while spiking 25% in Adults 18-34. In its time slot, the new ABC drama more than doubled the delivery of Fox's "Glee" (2.3 million and 0.9/3) in Total Viewers (+152%) and Adults 18-49 (+122%). In addition, "S.H.I.E.L.D." tied NBC's "The Voice" for the lead in the hour with Men 18-34 and finished as the No. 1 scripted series in its slot for its 15th-consecutive original telecast with young men.

· "S.H.I.E.L.D." continued to improve the hour year to year, up by 25% in Adults 18-49 over the year-ago night with original programming. Season to date in the key young adult sales demo, the freshman series has boosted its time period by 60% for ABC.

"The Goldbergs" (9:00-9:30 p.m. - 4.3 million and 1.5/5 in AD18-49):

In the 9:00 p.m. half-hour, ABC freshman "The Goldbergs" continued to outdraw Fox's "New Girl" (2.4 million and 1.3/4), leading by 1.9 million viewers and by 15% in Adults 18-49. The show gained 2% in Total Viewers week to week and held steady in Adults 18-49.

· "The Goldbergs" boosted its half-hour for ABC over the same night last year with original programming by 23% in Total Viewers and by 25% in Adults 18-49.

"Trophy Wife" (9:30-10:00 p.m. - 2.9 million and 0.9/3 in AD18-49):

In the 9:30 p.m. half-hour, ABC's "Trophy Wife" was up by double digits week to week in Total Viewers (+12%) and Adults 18-49 (+13%). The ABC freshman comedy outdrew Fox's freshman "Brooklyn Nine-Nine" by a best-yet margin of 16% in Total Viewers (2.9 million vs. 2.5 million).

"Mind Games" (10:00-11:00 p.m. - 2.5 million and 0.9/3 in AD18-49):

In the 10:00 p.m. hour, ABC's "Mind Games" was the biggest week-to-week gainer on the broadcast nets, growing 50% in Adults 18-49 from the prior Tuesday.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 03/11/14.





  [march 2014]  
S
M
T
W
T
F
S
      


· BROOKLYN NINE-NINE (FOX)
· GLEE (FOX)
· GOLDBERGS, THE (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MIND GAMES (ABC)
· NEW GIRL (FOX)
· TROPHY WIFE (ABC)
· VOICE, THE (NBC)





most recent ratings | view all posts
[01/25/15 - 08:43 AM]
Saturday's Broadcast Ratings: UFC Leads FOX to Top Demo Spot
CBS then is the most-watched network last night.

[01/25/15 - 08:31 AM]
"Saturday Night Live" with Host Blake Shelton Is the #2 "SNL" So Far This Season in Metered-Market Households
NBC spins the numbers for Saturday, January 24.

[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 08:46 AM]
"Parenthood" Delivers Its Second-Most-Watched Telecast of the Season
NBC spins the numbers for Thursday, January 22.

[01/23/15 - 08:32 AM]
Thursday's Broadcast Ratings: "American Idol" Tops Demos for FOX
Plus: the network's "Backstrom" launches up nearly 18% among adults 18-49 from "Rake" a year ago.

[01/22/15 - 01:32 PM]
HGTV Notches Highest Rated Night in Five Years with "Fixer Upper"
HGTV spins the numbers for Tuesday, January 20.

[01/22/15 - 08:46 AM]
"Live with Kelly and Michael" Starts 2015 as the No. 1 Syndie Talker of the Week, Beating "Dr. Phil" and "Ellen" in Households
Disney-ABC Domestic Television spins the numbers for the week of January 5-9.

[01/22/15 - 08:39 AM]
"Chicago P.D." Tied for #1 In Its Time Period in Adults 18-49 and Ranks #1 Outright in Adults 18-34 and All Key Adult-Female Demos
NBC spins the numbers for Wednesday, January 21.

[01/22/15 - 08:24 AM]
Wednesday's Broadcast Ratings: "Empire" Rises Yet Again for FOX
The newcomer rises to another series high in its third week.

[01/21/15 - 12:48 PM]
"K.C. Undercover," Starring Zendaya, Premieres Big on Disney Channel After Strong Watch Disney Channel App Debut, Sacks Competition, Is #1 Cable TV Telecast Year-to-Date Among Kids 2-11, 6-11 and Tweens
Disney Channel spins the numbers for Sunday, January 18.

[01/21/15 - 12:09 PM]
Sunday's "UFC Fight Night" on FOX Sports 1 is Most-Watched MMA Event on Cable Since 2009
FOX Sports spins the numbers for Sunday, January 18.