or


[03/14/14 - 08:34 AM]
"Grey's Anatomy" Beats "American Idol's" Move to 9pm in Adults 18-49
ABC spins the numbers for Thursday, March 13.

[via press release from ABC]

"Grey's Anatomy" Beats "American Idol's" Move to 9pm in Adults 18-49/"Scandal" Dominates at 10pm and Is the #2 TV Show of the Night

ABC Thursday Prime (8-11pm - 6.1 million and 1.9/6 in AD18-49): For the 3rd week in a row, ABC ranked #1 on Thursday in Adults 18-34 and key Women (W18-34/W18-49).

· ABC's Scandal (2.7/8) was the #2 TV show of the night Adults 18-49, behind only CBS' top-rated The Big Bang Theory.

Once Upon a Time in Wonderland (8-9pm - 3.1 million and 0.8/3 in AD18-49): During the 8 o'clock hour, ABC's Once Upon a Time in Wonderland retained 100% of its week-ago Fast Affiliate numbers in Total Viewers and Adults 18-49. From 8-9pm, the ABC freshman drama topped NBC's comedies by 11% in Total Viewers (3.1 million vs. 2.8 million for Community/Parks and Recreation).

Grey's Anatomy (9-10pm - 7.1 million and 2.3/7 in AD18-49): Nearly tripling its Adult 18-49 lead-in at 9pm (+188%), ABC's Grey's Anatomy (2.3/7) continued to win its hour, beating Fox's time period premiere of American Idol (+5% - 2.2/6). In fact in its shift 9pm, American Idol matched a series low for the 2nd week in a row among Adults 18-49. In addition, Grey's outdelivered American Idol by 19% in Adults 18-34 (1.9/7 vs. 1.6/6).

Scandal (10-11pm - 8.1 million and 2.7/8 in AD18-49): Building on its Grey's lead-in among Adults 18-49 at 10pm (+17%), ABC's Scandal (2.7/8) towered over the final hour of the night, beating CBS' Elementary by 59% (1.7/5) and NBC's Parenthood by 125% (1.2/4). Scandal paced within 1-tenth of its week ago Fast Affiliate Adult 18-49 number. Scandal was Thursday's #1 most social TV program, gaining 3% week to week (320,869 tweets vs. 310,485 tweets) and pacing well ahead of runner-up American Idol, which had 53,087 tweets.

Quick Take for Thursday, March 13, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Thursday for the 3rd Straight Week in Adults 18-34 and Key Women

"Once Upon a Time in Wonderland" Continues to Outdraw NBC's Comedies

Nearly Tripling its Adult 18-49 Lead-in, "Grey's" Beats "Idol" in its Move to 9pm

"Scandal" Dominates at 10pm by 59% in Adults 18-49 Over its Closest Competition

ABC Thursday Prime (8:00-11:00 p.m. - 6.1 million and 1.9/6 in AD18-49):

For the 3rd week in a row, ABC ranked No. 1 on Thursday in Adults 18-34 and key Women (W18-34/W18-49).

· ABC's "Scandal" (2.7/8) was the No. 2 TV show of the night in Adults 18-49, behind only CBS' top-rated "The Big Bang Theory."

"Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 3.1 million and 0.8/3 in AD18-49):

During the 8 o'clock hour, ABC's "Once Upon a Time in Wonderland" retained 100% of its week-ago Fast Affiliate numbers in Total Viewers and Adults 18-49. From 8:00-9:00 p.m., the ABC freshman drama topped NBC's comedies by 11% in Total Viewers (3.1 million vs. 2.8 million for "Community"/"Parks and Recreation").

"Grey's Anatomy" (9:00-10:00 p.m. - 7.1 million and 2.3/7 in AD18-49):

Nearly tripling its Adult 18-49 lead-in at 9:00 p.m. (+188%), ABC's "Grey's Anatomy" (2.3/7) continued to win its hour, beating Fox's time period premiere of "American Idol" (+5% - 2.2/6). In fact, in its shift to 9:00 p.m., "American Idol" matched a series low for the 2nd week in a row among Adults 18-49. In addition, the ABC drama outdelivered "Idol" by 19% in Adults 18-34 (1.9/7 vs. 1.6/6).

"Scandal" (10:00-11:00 p.m. - 8.1 million and 2.7/8 in AD18-49):

Building on its "Grey's" lead-in among Adults 18-49 at 10:00 p.m. (+17%), ABC's "Scandal" (2.7/8) towered over the final hour of the night, beating CBS' "Elementary" by 59% (1.7/5) and NBC's "Parenthood" by 125% (1.2/4). "Scandal" paced within 1-tenth of its week ago Fast Affiliate Adult 18-49 number. The ABC drama was Thursday's No. 1 most social TV program, gaining 3% week to week (320,869 tweets vs. 310,485 tweets) and pacing well ahead of runner-up "American Idol," which had 53,087 tweets.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, National Live + Same Day Program Ratings, 03/13/14. Nielsen Social Guide, total tweets, as dated.





  [march 2014]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (FOX)
· BIG BANG THEORY, THE (CBS)
· ELEMENTARY (CBS)
· GREY'S ANATOMY (ABC)
· ONCE UPON A TIME IN WONDERLAND (ABC)
· PARENTHOOD (NBC)
· SCANDAL (ABC)





most recent ratings | view all posts
[07/30/16 - 08:59 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
"Dateline NBC" and "Primetime: What Would You Do?" lead the night among adults 18-49.

[07/29/16 - 01:37 PM]
2.5 Million Watch "Hell on Wheels" Drive Its Last Spike
AMC further spins the numbers for Saturday, July 23.

[07/29/16 - 09:07 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Charts
The Eye claims the adults 18-49 and the total viewers crown.

[07/28/16 - 12:57 PM]
Premiere of "Elena of Avalor" on Disney Channel and 24-Hour Disney Junior Channel Is the No. 1 Series Telecast Year to Date Across Kid TV Networks
Disney Channel spins the numbers for the series to date.

[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.