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[03/15/14 - 08:31 AM]
Friday's Broadcast Ratings: "Shark Tank" Keeps Demo Streak Alive for ABC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night (3/14/14):

ABC (6.318 million viewers, #2; adults 18-49: 1.6, #1) kept its demo win streak alive on Friday with its mix of a "Last Man Standing" (4.898 million viewers, #8; adults 18-49: 0.8, #10) repeat followed by originals from "The Neighbors" (3.918 million viewers, #9; adults 18-49: 0.9, #T8), "Shark Tank" (7.416 million viewers, #3; adults 18-49: 1.9, #T1) and "20/20" (7.130 million viewers, #4; adults 18-49: 1.9, #T1).

CBS (9.717 million viewers, #1; adults 18-49: 1.4, #2) then took home the silver with the season finale "Undercover Boss" (7.075 million viewers, #5; adults 18-49: 1.3, #6) alongside new episodes of "Hawaii Five-0" (10.057 million viewers, #2; adults 18-49: 1.4, #5) and "Blue Bloods" (12.019 million viewers, #1; adults 18-49: 1.5, #4).

Next up was NBC (4.796 million viewers, #3; adults 18-49: 1.2, #3) with fresh installments of "Dateline NBC" (6.389 million viewers, #6; adults 18-49: 1.2, #7), "Grimm" (5.406 million viewers, #7; adults 18-49: 1.6, #3) and "Hannibal" (2.592 million viewers, #10; adults 18-49: 0.9, #T8).

Meanwhile, FOX (1.733 million viewers, #4; adults 18-49: 0.5, #4) offered up the relocated "Rake" (1.911 million viewers, #11; adults 18-49: 0.5, #T12) alongside new episodes of "Enlisted" (1.567 million viewers, #12; adults 18-49: 0.6, #11) and "Raising Hope" (1.546 million viewers, #13; adults 18-49: 0.5, #T12).

And finally, The CW (1.154 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening with repeats of "Whose Line Is It Anyway?" (1.318 million viewers, #15; adults 18-49: 0.4, #15), another "Whose Line Is It Anyway?" (1.404 million viewers, #14; adults 18-49: 0.5, #T12) and the special "Colin & Brad: Two Man Group" (0.946 million viewers, #16; adults 18-49: 0.3, #16). In the netlet's target demo (women 18-34), "Whose Line" posted a 0.3 rating at 8:00/7:00c and 0.4 rating at 8:30/7:30c while "Colin & Brad" managed a 0.2 rating.

Week-to-week changes (adults 18-49):
+12.50% - Hannibal
+7.14% - Blue Bloods
+6.67% - Grimm
+5.56% - 20/20
0.00% - Hawaii Five-0
0.00% - The Neighbors
0.00% - Raising Hope
-5.00% - Shark Tank
-7.14% - Undercover Boss
-14.29% - Enlisted
-20.00% - Dateline NBC
-37.50% - Rake (vs. 3/4/14)

Year-to-year changes (adults 18-49):
+50.00% - Dateline NBC (vs. Fashion Star)
+35.71% - 20/20
+28.57% - Hannibal (vs. Rock Center With Brian Williams)
+27.27% - Hawaii Five-0 (vs. Hawaii Five-0 (Repeat))
+18.75% - Shark Tank (vs. Shark Tank (Repeat))
+14.29% - Grimm
0.00% - Colin & Brad: Two Man Group (vs. Cult)
0.00% - Undercover Boss (vs. Undercover Boss (Repeat))
0.00% - Enlisted (vs. Touch)
-10.00% - The Neighbors (Vs. Malibu Country)
-11.76% - Blue Bloods (vs. Blue Bloods)
-16.67% - Raising Hope (vs. Touch)
-54.55% - Rake (vs. Kitchen Nightmares)

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; CBS's "Late Show with David Letterman," 2.5/6; and ABC's "Jimmy Kimmel Live," 2.8/7.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/5; "Late Show," 0.5/2 and "Jimmy Kimmel Live," 1.0/4.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 2.1/6 in metered-market households and a 0.6/3 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/3). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.3/2).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/15/13):

CBS (7.960 million viewers, #1; adults 18-49: 1.4, #T1) was the top draw on Friday with repeats of "Undercover Boss" (6.500 million viewers, #2; adults 18-49: 1.3, #T5) and "Hawaii Five-0" (6.368 million viewers, #4; adults 18-49: 1.1, #T7) followed by a new "Blue Bloods" (11.014 million viewers, #1; adults 18-49: 1.7, #1).

ABC (5.753 million viewers, #2; adults 18-49: 1.4, #T1) however shared the demo crown with its mix of "Last Man Standing" (6.398 million viewers, #3; adults 18-49: 1.3, #T5) and "Malibu Country" (5.518 million viewers, #7; adults 18-49: 1.0, #9) originals, a repeat of "Shark Tank" (5.598 million viewers, #6; adults 18-49: 1.6, #2) and a new "20/20" (5.703 million viewers, #5; adults 18-49: 1.4, #T3).

Next up was NBC (3.618 million viewers, #3; adults 18-49: 1.0, #3) with fresh installments of "Fashion Star" (2.960 million viewers, #11; adults 18-49: 0.8, #10), "Grimm" (4.883 million viewers, #8; adults 18-49: 1.4, #T3) and "Rock Center With Brian Williams" (3.011 million viewers, #10; adults 18-49: 0.7, #11).

Meanwhile, FOX (2.727 million viewers, #4; adults 18-49: 0.8, #4) offered up new episodes of "Kitchen Nightmares" (3.062 million viewers, #9; adults 18-49: 1.1, #T7) and "Touch" (2.394 million viewers, #12; adults 18-49: 0.6, #12).

And finally, originals from "Nikita" (1.448 million viewers, #13; adults 18-49: 0.5, #13) and "Cult" (0.848 million viewers, #14; adults 18-49: 0.3, #14) on The CW (1.148 million viewers, #5; adults 18-49: 0.4, #5) closed out the night. In the netlet's target demo (women 18-34), "Nikita" delivered a 0.4 rating at 8:00/7:00c and "Cult" a 0.3 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+50.00% - Cult
+25.00% - Nikita
+21.43% - Blue Bloods
0.00% - Fashion Star
-6.67% - Grimm
-12.50% - 20/20
-13.33% - Last Man Standing
-14.29% - Touch
-15.38% - Kitchen Nightmares
-22.22% - Rock Center With Brian Williams
-23.08% - Malibu Country

Year-to-year changes (adults 18-49):
+100.00% - Grimm (vs. Grimm (Repeat))
+14.29% - Fashion Star (vs. Who Do You Think You Are? (Repeat))
0.00% - Nikita
0.00% - 20/20
0.00% - Kitchen Nightmares (vs. Kitchen Nightmares (Repeat))
-10.53% - Blue Bloods (vs. NCAA Men's Basketball Championship: Notre Dame vs. Xavier)
-23.53% - Last Man Standing (vs. Shark Tank)
-30.00% - Rock Center With Brian Williams (vs. Dateline NBC)
-41.18% - Malibu Country (vs. Shark Tank)
-45.45% - Touch (vs. Kitchen Nightmares (Repeat))
-57.14% - Cult (vs. Supernatural)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.5/6; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.8/3 with an encore.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.5/2 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.4/3).

* The 0.7 for Jimmy Fallon is his highest Friday rating in the Local People Meters in 10 weeks, since January 4 (0.7), and equals the top "Late Night" Friday result since July 20, 2012 (0.9), the night of the London Olympics Opening Ceremony. Friday's guests included Justin Timberlake and Hayden Panettiere and Timberlake was also the musical guest.

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.

* The 0.5 for Carson Daly is his highest Friday rating in the Local People Meters in 13 months, since February 3, 2012 (0.5).

Source: Nielsen Media Research





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