or


[03/20/14 - 11:18 AM]
2014 NCAA Division I Men's Basketball Championship Tips Off with Highest-Rated and Most-Viewed NCAA First Four(TM) Ever
truTV spins the numbers for Wednesday, March 19.

[via press release from truTV]

2014 NCAA Division I Men's Basketball Championship Tips Off with Highest-Rated and Most-Viewed NCAA First Four(TM) Ever

The NCAA First Four(TM) on truTV presented by Northwestern Mutual grossed a 3.9 U.S. HH rating and 5.9 million total viewers, the highest-rated and most-viewed NCAA First Four(TM) since the current format began in 2011. The NCAA First Four(TM) is up 34% in U.S. HH rating and 32% among total viewers compared with 2013.

Last night's Iowa vs. Tennessee telecast (9:15-11:45 p.m. ET) registered the highest-rated and most-viewed NCAA First Four(TM) telecast ever - since the new format began in 2011 - generating a 1.4 U.S. HH rating and 2.2 million total viewers. The telecast peaked with a 1.6 U.S. HH rating and 2.4 million total viewers from 11-11:30 p.m.

The Iowa/Tennessee telecast surpassed Tuesday's North Carolina State vs. Xavier game, the previous highest-rated and most-viewed NCAA First Four(TM) telecast, which averaged a 1.1 U.S. HH rating and 1.7 million total viewers.

Wednesday's NCAA First Four(TM) doubleheader (March 19) averaged a 1.1 U.S. HH rating and 1.7 million total viewers to become the highest-rated and most-viewed night in the four years of the NCAA First Four(TM). The doubleheader is up 55% among total viewers and 54% in U.S. HH rating compared with the second night of the NCAA First Four(TM) last year. The doubleheader began with Cal Poly vs. Texas Southern at 6:30 p.m.

Top metered markets for the Iowa/Tennessee game were Knoxville, Nevada, Minneapolis-St. Paul, Louisville and Dayton. The highest-rated local markets for the Cal Poly-Texas Southern telecast were Knoxville, Louisville, Raleigh-Durham, Richmond and Dayton.

The NCAA Division I Men's Basketball Championship is underway today, Thursday, March 20, with second round action airing across four national TV networks - TBS, CBS, TNT and truTV.

For the first time this year, the Final Four on Saturday, April 5, will be televised on TBS with "teamcasts" or team-specific telecasts for each game airing on TNT and truTV. The National Championship Game on Monday, April 7, will air on CBS for the 33rd consecutive year.

Source: Nielsen Media Research Fast Nationals for truTV based on Live + SD data stream for 03/19/14 compared to Day 1 historical dates of the First Four. Nielsen Social (formerly Nielsen Social Guide) 03/19/14 vs. 03/20/13, gross comment and author volume duplicate for the day not unique.





  [march 2014]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[07/07/15 - 08:44 AM]
Monday's Broadcast Ratings: "The Bachelorette" Sparks Victory for ABC
The Alphabet wins the night in both total viewers and adults 18-49.

[07/06/15 - 02:20 PM]
Investigation Discovery Closes Out First Half of 2015 Celebrating Best 2nd Quarter and Best June Ever in Prime and Total Day
Investigation Discovery spins the numbers for the second quarter of 2015.

[07/06/15 - 01:20 PM]
Staggering 25.4 Million Witness USA Defeat Japan to Win Coveted FIFA Women's World Cup 2015 Title
FOX Sports spins the numbers for Sunday, July 5.

[07/06/15 - 12:45 PM]
MTV's "Scream" Premiere Draws Six Million Total Viewers, Leaps +45% in L+3 Ratings
MTV further spins the numbers for Tuesday, June 30.

[07/06/15 - 10:56 AM]
USA Network's Award-Winning Series "Mr. Robot" Jumps 36% in P18-49 for Week Two
USA further spins the numbers for Wednesday, July 1.

[07/06/15 - 07:16 AM]
USA's Women's World Cup Championship Match Sets Metered Market Household Ratings Record
FOX Sports spins the numbers for Sunday, July 5.

[07/05/15 - 09:12 AM]
"Macy's 4th of July" Special Generates the Highest Saturday Average for Any Big 4 Net, Excluding Sports, Since February
NBC spins the numbers for Saturday, July 4.

[07/05/15 - 08:56 AM]
Saturday's Broadcast Ratings: "Macy's 4th of July Fireworks Spectacular" Puts NBC on Top
The Peacock leads the night in both total viewers and adults 18-49.

[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.