[03/23/14 - 08:49 AM]
"Dateline Saturday Night Mystery" Generates NBC's Three Top Total-Viewer Results in Its Time Period, Excluding Sports, of the Past Three Years
NBC spins the numbers for Saturday, March 22.

[via press release from NBC]

Saturday Primetime Results:

· "Dateline Saturday Night Mystery" (0.8/3 in 18-49, 5.3 million viewers overall) was the #1 non-sports telecast in the time period among ABC, NBC and Fox in adults 18-49 and all other key measures and was #1 in women 25-54 ahead of those nets and CBS's basketball coverage. "Dateline Saturday Night Mystery" grew throughout its two hours, with this half-hour by half-hour 18-49 track: 0.6, 0.7, 1.0, 1.1. From its first half-hour to its fourth, the special grew by 83% in 18-49 rating, 78% in adults 25-54 (to a 1.6 rating from a 0.9) and 52% or 2.1 million persons in total viewers (6.2 million vs. 4.1 million). "Dateline Saturday Night Mystery" matched last week's 18-49 rating and retained 99% of last week's audience in total viewers (5.301 million vs. 5.370 million).

· In its three weeks on the schedule, "Dateline Saturday Night Mystery" has generated NBC's three top total-viewer results in the time period, excluding sports, of the past three years (since March 5, 2011).

· A rebroadcast of Sunday's "Crisis" premiere (0.7/3 in 18-49, 3.9 million viewers overall from 10-11 p.m. ET) tied for #2 in the hour among ABC, CBS and NBC in adults 18-34, 18-49 and 25-54, behind only basketball-boosted CBS. From half-hour to half-hour, the "Crisis" encore maintained or increased its rating in every key demo, despite the 10 p.m. hour, including gains of 14% in adults 18-49 (to a 0.8 rating from a 0.7), 25% in adults 18-34 (0.5 vs. 0.4) and 10% in adults 25-54 (1.1 vs. 1.0).

· NBC finished #2 among the Big 4 networks Saturday night behind only basketball-boosted CBS in adults 18-49 and all other key measure, excluding women 25-54, where NBC currently runs #1 among those nets, pending updates.

In Late-Night Metered-Market Household Averages for Saturday Night:

· An encore telecast of "Saturday Night Live," with host Jonah Hill and musical guest Bastille, averaged a 2.9/7 in household results in Nielsen's 56 metered markets and a 1.2/5 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 non-sports telecast of the night on the Big 4 networks in 18-49 rating in the Local People Meters ahead of all primetime entertainment programs on the Big 4 networks.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [march 2014]  


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