[03/26/14 - 08:47 AM]
"The Voice" Ranks #1 for the Night in 18-49 and Finishes #1 in Its Time Period in Adults, Men and Women 18-49
NBC spins the numbers for Tuesday, March 25.

[via press release from NBC]

Tuesday Results:

· "The Voice 6" (3.3/11 in 18-49, 12.3 million viewers overall from 8-9:01 p.m. ET) ranked #1 for the night in 18-49 and finished #1 in its time period among the Big 4 networks in adults, men and women 18-49; adults, men and women 18-34; and adults and women 25-54. "The Voice" is currently retaining 94% of last week's 3.5 in these preliminary fast-national ratings and 92% of last week's 3.6 in official nationals. Last night's "Voice" grew substantially from its first half-hour to its second in every key category, including a gain of 0.4 or a rating point or 13% in adults 18-49 (to a 3.5 from a 3.1) and by 1.4 million viewers overall (to 13.0 million from 11.6 million).

· "The Voice" is #1 in the hour among the Big 4 nets by a 32% margin in adults 18-49 (3.3 vs. 2.5 or CBS's #2 "NCIS").

· "About a Boy" (2.0/6 in 18-49, 7.8 million viewers overall from 9:01-9:31 p.m. ET) has remained in the 2.0-2.1 range in adults 18-49 for a third straight week, with this track of originals since the show's first telecast on Saturday, Feb. 22: 2.2, 2.5, 2.0, 2.1, 2.0. Last night's "Boy" won the time period among the Big 4 networks in adults 18-34 and men 18-34.

· In total viewers, "About a Boy" is currently reporting its biggest overall audience in three weeks, up week to week by 2% (7.796 million vs. 7.609 million), pending updates.

· "Growing Up Fisher" (1.7/5 in 18-49, 6.4 million viewers overall from 9:31-10 p.m. ET) has remained in the 1.7-1.8 range in adults 18-49 for a third week in a row and last night's telecast is running within 0.2 of a point of the show's first Tuesday original. The "Fisher" track since that initial Tuesday first-run on Feb. 25 is: 1.9, 1.7, 1.8, 1.7. In the time period, last night's "Fisher" is #2 or tied for #2 among ABC, CBS, NBC and Fox in ever key measure.

· "Growing UP Fisher" retained 85% of its lead-in from "About a Boy" in adults 18-49 and its last three retentions have been a steady 85%, 86%, 85%.

· An encore telecast of "Chicago Fire" (1.0/3 in 18-49, 4.0 million viewers overall) captured the biggest overall audience for a "Chicago Fire" rebroadcast since Dec. 26, 2012 (4.203 million). The "Chicago Fire" encore topped ABC's original "Mind Games" in all key measures.

In Late-Night Metered Markets Tuesday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.3/8; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.8/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.3/6; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.5/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.8/5 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [march 2014]  


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