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Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)
Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night (3/25/14):
CBS (15.002 million viewers, #1; adults 18-49: 2.3, #1) pulled into the top spot on Tuesday with its mainstays "NCIS" (17.276 million viewers, #1; adults 18-49: 2.5, #2), "NCIS: Los Angeles" (15.478 million viewers, #2; adults 18-49: 2.4, #3) and "Person of Interest" (12.251 million viewers, #4; adults 18-49: 2.0, #T4).
NBC (7.805 million viewers, #2; adults 18-49: 2.1, #2) then had to settle for second place with originals from "The Voice" (12.285 million viewers, #3; adults 18-49: 3.3, #1), "About a Boy" (7.796 million viewers, #5; adults 18-49: 2.0, #T4), "Growing Up Fisher" (6.437 million viewers, #6; adults 18-49: 1.7, #6) and a repeat "Chicago Fire" (4.015 million viewers, #7; adults 18-49: 1.0, #10).
Next up was FOX (2.629 million viewers, #3; adults 18-49: 1.2, #3) and its mix of "Glee" (2.722 million viewers, #10; adults 18-49: 1.1, #9), "New Girl" (2.481 million viewers, #12; adults 18-49: 1.2, #8) and the season finale of "Brooklyn Nine-Nine" (2.591 million viewers, #11; adults 18-49: 1.3, #7).
Meanwhile, ABC (2.348 million viewers, #4; adults 18-49: 0.7, #4) was out the hunt with repeats of "Marvel's Agents of SHIELD" (2.749 million viewers, #9; adults 18-49: 0.7, #13), "The Goldbergs" (2.778 million viewers, #8; adults 18-49: 0.8, #12), "Trophy Wife" (2.038 million viewers, #13; adults 18-49: 0.6, #T14) plus a new "Mind Games" (1.886 million viewers, #14; adults 18-49: 0.6, #T14).
And finally, an encore of "The 100" (0.000 million viewers, #15; adults 18-49: 0.5, #16) and a new "Supernatural" (0.000 million viewers, #16; adults 18-49: 0.9, #11) on The CW (1.839 million viewers, #5; adults 18-49: 0.7, #5) closed out the evening.
In the netlet's target demo (women 18-34), "100" delivered a 0.5 rating while "Supernatural" posted a 0.9 rating.
Week-to-week changes (adults 18-49):
+18.18% - Brooklyn Nine-Nine
+12.50% - Supernatural
+11.11% - Person of Interest
+4.35% - NCIS: Los Angeles
+4.17% - NCIS
0.00% - Glee
-5.56% - Growing Up Fisher
-5.71% - The Voice
-7.69% - New Girl (vs. 3/11/14)
-9.09% - About a Boy
-14.29% - Mind Games
Year-to-year changes (adults 18-49):
+350.00% - Supernatural (vs. Beauty and the Beast (Repeat))
+42.86% - Person of Interest (vs. Golden Boy)
+21.43% - Growing Up Fisher (vs. The New Normal)
-4.76% - About a Boy (vs. Go On)
-7.69% - NCIS: Los Angeles
-13.33% - Brooklyn Nine-Nine (vs. The Mindy Project)
-15.38% - The Voice
-19.35% - NCIS
-42.11% - Glee (vs. Hell's Kitchen)
-45.45% - New Girl
-64.71% - Mind Games (vs. Body of Proof)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.3/8; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.8/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.3/6; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.5/2.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.8/5 in 18-49) topped "Late Late Show" (0.3/2).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/26/13):
CBS (13.488 million viewers, #1; adults 18-49: 2.4, #1) was the still the network to beat on Tuesday with new episodes of "NCIS" (18.063 million viewers, #1; adults 18-49: 3.1, #2), "NCIS: Los Angeles" (14.322 million viewers, #2; adults 18-49: 2.6, #3) and "Golden Boy" (8.079 million viewers, #6; adults 18-49: 1.4, #T11).
NBC (6.580 million viewers, #3; adults 18-49: 2.2, #2) then was a close second place with night two of "The Voice" (12.017 million viewers, #4; adults 18-49: 3.9, #1) followed by new episodes of "Go On" (5.642 million viewers, #8; adults 18-49: 2.1, #6), "The New Normal" (3.584 million viewers, #11; adults 18-49: 1.4, #T11) and "Smash" (3.111 million viewers, #12; adults 18-49: 1.0, #13).
Next up was ABC (9.774 million viewers, #2; adults 18-49: 1.9, #T3) with originals from "Splash" (6.666 million viewers, #7; adults 18-49: 1.6, #9), "Dancing with the Stars" (13.074 million viewers, #3; adults 18-49: 2.3, #4) and "Body of Proof" (9.583 million viewers, #5; adults 18-49: 1.7, #8).
Meanwhile, FOX (4.053 million viewers, #4; adults 18-49: 1.9, #T3) offered up new episodes of "Hell's Kitchen" (4.570 million viewers, #9; adults 18-49: 1.9, #7), "New Girl" (4.264 million viewers, #10; adults 18-49: 2.2, #5) and "The Mindy Project" (2.810 million viewers, #13; adults 18-49: 1.5, #10).
And finally, encores of "Here Comes Peter Cottontail" (1.141 million viewers, #14; adults 18-49: 0.4, #14) and "Beauty and the Beast" (0.655 million viewers, #15; adults 18-49: 0.2, #15) on The CW (0.898 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening.
In the netlet's target demo (women 18-34), "Peter" delivered a 0.4 rating while "Beast" posted a 0.2 rating.
Week-to-week changes (adults 18-49):
+110.00% - Go On
+100.00% - The New Normal
+25.00% - Smash
+13.33% - Body of Proof
+9.52% - Dancing with the Stars
0.00% - NCIS
0.00% - New Girl
-5.00% - Hell's Kitchen
-7.14% - NCIS: Los Angeles
-11.76% - The Mindy Project
-17.65% - Golden Boy
-38.46% - Splash
Year-to-year changes (adults 18-49):
+105.26% - The Voice (vs. The Biggest Loser 13)
+35.71% - Hell's Kitchen (vs. Raising Hope/Raising Hope (Repeat))
+10.53% - Go On (vs. The Biggest Loser 13)
+7.14% - The Mindy Project (vs. Breaking In)
-8.82% - NCIS
-10.34% - NCIS: Los Angeles
-12.00% - New Girl
-15.79% - Splash (vs. Dancing With the Stars: The Story So Far)
-19.05% - Body of Proof
-26.32% - The New Normal (vs. The Biggest Loser 13)
-30.00% - Golden Boy (vs. Unforgettable)
-33.33% - Smash (vs. Fashion Star)
In late-night metered market ratings (via NBC's press release):
* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.2/6.
* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.
* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.
* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/3).
* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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