or


[03/28/14 - 08:37 AM]
ABC Claims Thursday's Top 2 Series as Each of its Dramas Grow in Adults 18-49
ABC spins the numbers for Thursday, March 27.

[via press release from ABC]

ABC Claims Thursday's Top 2 Series as Each of its Dramas Grow in Adults 18-49

ABC Thursday Prime (8-11pm - 6.8 million and 2.2/7 in AD18-49): ABC finished a strong #2 on Thursday to CBS with NCAA Basketball Semifinals, beating Fox by 15% in Total Viewers (6.8 million vs. 5.9 million) and by 29% in Adults 18-49 (2.2/7 vs. 1.7/5). ABC's Scandal and Grey's stood as the night's Top 2 TV series in Total Viewers and Adults 18-49, as both shows were up for the 2nd week with young adults. In addition, the Network ranked #1 for the 5th straight Thursday with key Women (W18-34/W18-49).

· ABC was up for the 2nd week in Adults 18-49 (+5%) to deliver its best Thursday in 1 month - since 2/27/14.

Once Upon a Time in Wonderland (8-9pm - 3.3 million and 0.9/3 in AD18-49): During the 8 o'clock hour, ABC's Once Upon a Time in Wonderland was up 13% in Adults 18-49 to a 3-week high - since 3/6/14.

Grey's Anatomy (9-10pm - 8.1 million and 2.5/7 in AD18-49): Nearly tripling its Adult 18-49 lead-in at 9pm (+178%), ABC's Grey's Anatomy (2.5/7) was once again the top-rated series in its hour, beating Fox's American Idol into the debut of Surviving Jack by 56% (1.6/5). Fox's American Idol delivered another all-time low 1.9 Adult 18-49 rating and the debut of Surviving Jack fell to a 1.3 rating. Grey's was up for the 2nd week in a row among Adults 18-49 (+4%).

Scandal (10-11pm - 8.8 million and 3.1/9 in AD18-49): Building on its Grey's lead-in among Adults 18-49 at 10pm (+24%), ABC's Scandal (3.1/9) more than doubled its drama competition in the hour, beating NBC's Parenthood by 121% (1.4/4). Growing for the 2nd week in Adults 18-49 (+7%), Scandal posted its best numbers since its mid-season return in February (on 2/27/14). In addition, the hit ABC drama grew by double-digits over its year-ago telecast (8.0 million and 2.6/7 on 3/28/13) in Total Viewers (+10%) and Adults 18-49 (+19%). Up by 39% season to date in Adults 18-49, ABC's Scandal is TV's fastest growing returning series.

Quick Take for Thursday, March 27, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC "Scandal" and "Grey's Anatomy" Finish as Thursday's Top 2 TV Series

"Once Upon a Time in Wonderland" Is Up 13% to a 3-Week High in Adults 18-49

Up for the 2nd Week, "Grey's" Dominates Fox's "Idol" and "Surviving Jack" at 9pm

Hitting a 1-Month High in Adults 18-49, "Scandal" More than Doubles Its 10pm Drama Competition and Grows by Double-Digits Over the Same Night Last Year

ABC Thursday Prime (8:00-11:00 p.m. - 6.8 million and 2.2/7 in AD18-49):

ABC finished a strong No. 2 on Thursday to CBS' NCAA Basketball Semifinals coverage, beating Fox by 15% in Total Viewers (6.8 million vs. 5.9 million) and by 29% in Adults 18-49 (2.2/7 vs. 1.7/5). ABC's "Scandal" and "Grey's Anatomy" stood as the night's Top 2 TV series in Total Viewers and Adults 18-49, as both shows were up for the 2nd week with young adults. In addition, the Network ranked No. 1 for the 5th-straight Thursday with key Women (W18-34/W18-49).

· ABC was up for the 2nd week in a row with Adults 18-49 (+5%) to deliver its best Thursday in 1 month - since 2/27/14.

"Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 3.3 million and 0.9/3 in AD18-49):

During the 8 o'clock hour, ABC's "Once Upon a Time in Wonderland" was up 13% in Adults 18-49 to a 3-week high - since 3/6/14.

"Grey's Anatomy" (9:00-10:00 p.m. - 8.1 million and 2.5/7 in AD18-49):

Nearly tripling its Adult 18-49 lead-in at 9:00 p.m. (+178%), ABC's "Grey's Anatomy" (2.5/7) was once again the top-rated series in its hour, beating Fox's combo of "American Idol" into the debut of "Surviving Jack" by 56% (1.6/5). Against "Grey's," Fox's "American Idol" delivered another all-time low 1.9 Adult 18-49 rating and the debut of "Surviving Jack" fell to a 1.3 rating.

· "Grey's" was up for the 2nd week in a row among Adults 18-49 (+4%).

"Scandal" (10:00-11:00 p.m. - 8.8 million and 3.1/9 in AD18-49):

Building from its "Grey's" lead-in among Adults 18-49 at 10:00 p.m. (+24%), ABC's "Scandal" (3.1/9) more than doubled its drama competition in the hour, beating NBC's "Parenthood" by 121% (1.4/4).

· Growing for the 2nd week in Adults 18-49 (+7%), "Scandal" posted its best number since its mid-season return in February (on 2/27/14).

· The hit ABC drama grew by double-digits over its year-ago telecast (8.0 million and 2.6/7 on 3/28/13) in Total Viewers (+10%) and Adults 18-49 (+19%). Spiking 39% season to date in Adults 18-49, ABC's "Scandal" is TV's fastest growing returning series this season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 03/27/14.





  [march 2014]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (FOX)
· GREY'S ANATOMY (ABC)
· ONCE UPON A TIME IN WONDERLAND (ABC)
· PARENTHOOD (NBC)
· SCANDAL (ABC)
· SURVIVING JACK (FOX)









most recent ratings | view all posts
[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.